Category: Depilatories
Depilatories market research reports by Euromonitor International
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Depilatories in Switzerland
Depilatories in Switzerland Depilatories in Switzerland saw positive retail volume and current value growth in 2023. However, this development was mainly due to the good performance of women’s razors and blades. This category posted the only increase in retail volume terms and by far the fastest ret ... Read More
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Depilatories in Sweden
Depilatories in Sweden Depilatories remained a relatively uneventful category in 2023. While the continued popularity of the Estrid brand injects some innovation, overall growth is modest. Depilatory products are considered an essential item by most Swedish women, leading to a mature market with lim ... Read More
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Depilatories in Bosnia and Herzegovina
Depilatories in Bosnia and Herzegovina In 2023, retail volume sales of depilatories declined in Bosnia and Herzegovina, amid lower consumer confidence caused by high inflation and the rising cost of living. Women’s razors and blades is the largest category within depilatories, but it was under press ... Read More
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Depilatories in Bolivia
Depilatories in Bolivia Depilatories in Bolivia registered high current and constant value growth, though volume sales remained largely unchanged. With inflation continuing to rise, particularly for imports, consumers were price sensitive. As such, there was a degree of trading down behaviour, with ... Read More
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Depilatories in Portugal
Depilatories in Portugal Demand for depilatories in Portugal registered visible retail volume growth in 2023. Hot summer led many Portuguese women to wear outfits that exposed skin, leading to more frequent purchases of depilatories. In addition, high inflation rates in 2022 and 2023 resulted in low ... Read More
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Depilatories in the Philippines
Depilatories in the Philippines Depilatories in the Philippines suffered a decline in sales in current value terms in 2023. However, this was mainly due mainly to a consumer shift towards more affordable private label products, such as those offered by health and beauty specialist retailers chain Wa ... Read More
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Depilatories in Vietnam
Depilatories in Vietnam 2023 meant further growth for depilatories in Vietnam, with modern consumers aware of global trends keen to explore the latest hair-removal products and willing to invest more money in depilatories. Despite the increasing availability of professional hair-removal treatments i ... Read More
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Beauty and Personal Care in Slovakia
Beauty and Personal Care in Slovakia Beauty and personal care in Slovakia registered strong current value growth in 2023 underpinned by soaring inflation which triggered price increases across all categories. The Slovak economy has remained somewhat resilient despite significant headwinds from the w ... Read More
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Depilatories in Hungary
Depilatories in Hungary In an effort to present better value and attract sales some manufacturers increased their pack sizes, as seen with 10+4 Gilette Blue and 10+5 Wilkinson Sword. However, these large packs do not always present the best value with smaller packs of four disposable razors sometime ... Read More
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Depilatories in Slovakia
Depilatories in Slovakia Permanent and semi-permanent hair removal continues to be popular among Slovak consumers, providing strong limitations to the sale of traditional depilatories. In 2023, the category recorded only modest current value growth, mostly driven by rising prices of depilatories. Ho ... Read More
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Depilatories in the Netherlands
Depilatories in the Netherlands The recovery of travel helped depilatories in the Netherlands to limit the decline in retail volume sales to a marginal one in 2023, following a moderate increase in 2022. Strong growth in average unit prices spiked retail current value growth; however, this had a neg ... Read More
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Depilatories in Norway
Depilatories in Norway Depilatories in Norway is characterised by a high degree of maturity. The preference for a hairless appearance has been the norm for a long time, leading to limited opportunities for innovation and premiumisation. Furthermore, the market is dominated by a few well-known brands ... Read More
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Depilatories in Algeria
Depilatories in Algeria Depilatories experienced a slowdown in total volume sales growth in 2023. This was mainly because rising prices and falling purchasing power prompted more Algerian women to try to save money by reverting to traditional home-made hair removal solutions such as sugaring and cir ... Read More
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Beauty and Personal Care in Norway
Beauty and Personal Care in Norway Beauty and personal care in Norway is experiencing a sustained period of growth, fuelled by a continuation of pandemic-era spending habits. While a correction was anticipated in 2022 following the initial boom, it materialised as relatively modest compared to the s ... Read More
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Depilatories in the Czech Republic
Depilatories in the Czech Republic Depilatories registered current value growth in the Czech Republic in 2023. High inflation and the rising prices of services in beauty salons, as well as laser hair removal, temporarily supported the growing retail value of the category. Sales volumes of depilatori ... Read More
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Depilatories in China
Depilatories in China After a year of slight decline in 2022, depilatories showed current value growth in China in 2023, and rebounded to the 2021 level of sales, mainly due to the easing of pandemic restrictions and increasing consumer awareness. The relaxation of pandemic restrictions allowed for ... Read More
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Depilatories in Singapore
Depilatories in Singapore Depilatories has been experiencing declining current value sales for several years, and this continued in 2023 in Singapore. Amongst the various product categories within depilatories, the only one witnessing growth in this year was women’s razors and blades, albeit with a ... Read More
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Depilatories in Spain
Depilatories in Spain Sales in depilatories in Spain were supported by the “home spa” trend in 2023, resulting in positive value and volume growth. Indeed, volume sales were stronger when compared to 2022, having bounced back into positive figures following a slump. Ultimately, consumers are seeking ... Read More
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Depilatories in South Korea
Depilatories in South Korea Depilatories maintained solid current value growth for another consecutive year in South Korea in 2023, although the rate of increase slowed compared with the previous couple of years. Nevertheless, women’s razors and blades continued to see robust double-digit growth in ... Read More
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Depilatories in Ireland
Depilatories in Ireland Depilatories in Ireland in 2023 recorded a positive performance, with hair removers/bleaches and women's razors and blades showcasing positive retail volume and value growth. Poor economic indicators with shrinking disposable incomes and high inflation supported sales of depi ... Read More
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Depilatories in Bulgaria
Depilatories in Bulgaria In 2023, depilatories in Bulgaria witnessed steady growth in current value terms, driven mainly by unit price growth. Retail volume growth also remained steady even though some consumers made cutbacks to expenditure. An increasing number of girls are starting to shave earlie ... Read More
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Depilatories in Japan
Depilatories in Japan Although in 2021 and 2022 depilatories in Japan showed a minor rebound from the pandemic-induced current value decline in 2020, sales did not go back to the 2019 (pre-pandemic) level, and a return to decline was seen in 2023. Depilatories has been affected by changing consumer ... Read More
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Depilatories in Canada
Depilatories in Canada Depilatories witnessed gains in value growth in 2023, primarily fuelled by price increases as consumers shifted towards self-care and at-home treatments in lieu of spa and salon visits. This trend was spurred by increases in the cost of living, including inflation and interest ... Read More
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Depilatories in Argentina
Depilatories in Argentina In 2023, all depilatories products in Argentina registered positive growth in retail value and volume terms. The peak of tourism in 2022 and 2023 positively impacted growth while hotter weather boosted sales. Sales for depilatories is traditionally concentrated during the w ... Read More
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Depilatories in Colombia
Depilatories in Colombia Depilatories saw modest current value growth in Colombia in 2023. Economic pressures compelled some consumers to cut back on non-essential spending during the year, including visits to beauty salons for hair removal services, such as waxing and laser hair removal. Women’s ra ... Read More
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