Category: Demographics
Demographics market research reports by Euromonitor International
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Consumer Types in Malaysia
Consumer Types in Malaysia Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better ... Read More
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Consumer Types in Germany
Consumer Types in Germany Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better d ... Read More
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Consumer Types in Mexico
Consumer Types in Mexico Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better de ... Read More
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Consumer Types in Belgium
Consumer Types in Belgium Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better d ... Read More
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Netherlands: Consumer Profile
Netherlands: Consumer Profile The Dutch population remains diverse owing to the continued influx of immigrants, while businesses are continuously catering to the varying needs and taste of its multicultural customers. Ageing population and rise of singleton households are reshaping spending patterns ... Read More
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South Korea: Consumer Profile
South Korea: Consumer Profile With the world’s lowest fertility rate, South Korea faces a steadily aging population and a projected population decline in the coming decades. As solo living grows in popularity, single-person households are now the most common, leading to rising number of households a ... Read More
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Spain: Consumer Profile
Spain: Consumer Profile By 2040, Spain’s consumer landscape will see couples without children households being the norm, as birth rates decline and the ageing population increases. Consumers seek bargains, with private label offerings growing in appeal. Unemployment remains a major concern, especial ... Read More
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Megatrends in Saudi Arabia
Megatrends in Saudi Arabia This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Saudi Arabia. Euromonitor's Megat ... Read More
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China: Consumer Profile
China: Consumer Profile China’s consumer landscape in 2023 reflects evolving demographic, economic and social trends. This report examines shifts in population, household structures, income and expenditure patterns while highlighting changing lifestyles influenced by technology and environmental awa ... Read More
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China: Consumer Profile
China: Consumer Profile China’s consumer landscape in 2023 reflects evolving demographic, economic and social trends. This report examines shifts in population, household structures, income and expenditure patterns while highlighting changing lifestyles influenced by technology and environmental awa ... Read More
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Japan: Consumer Profile
Japan: Consumer Profile By 2040, Japan's aging population and shrinking workforce is set to reshape its economy, with single-person households dominating and healthcare demand surging as older cohorts remain the most prevalent. Despite recent wage increases, financial conservatism is set to persist, ... Read More
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United Kingdom: Consumer Profile
United Kingdom: Consumer Profile Despite lower birth rates, the UK's population is expected to grow by 2.8 million by 2040, fuelled by high immigration from non-EU countries. Single-person households are set to dominate, spending more on necessities due to reliance on a single income. Income inequal ... Read More
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Chile: Consumer Profile
Chile: Consumer Profile Chile’s population is projected to continue growing despite lower birth rates, with growth supported by rising life expectancy. While single person households are seeing a rapid increase, households with children remain the predominant household type. The cost of living crisi ... Read More
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Iasi in Romania
Iasi in Romania The Iasi in Romania report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top ... Read More
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Dar es Salaam in Tanzania
Dar es Salaam in Tanzania The Dar es Salaam in Tanzania report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other con ... Read More
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Stockholm in Sweden
Stockholm in Sweden The Stockholm in Sweden report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics ... Read More
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Gothenburg in Sweden
Gothenburg in Sweden The Gothenburg in Sweden report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topi ... Read More
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Bratislava in Slovakia
Bratislava in Slovakia The Bratislava in Slovakia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer ... Read More
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Tashkent in Uzbekistan
Tashkent in Uzbekistan The Tashkent in Uzbekistan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer ... Read More
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Safaqis in Tunisia
Safaqis in Tunisia The Safaqis in Tunisia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. ... Read More
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Montevideo in Uruguay
Montevideo in Uruguay The Montevideo in Uruguay report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer to ... Read More
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Abu Dhabi in United Arab Emirates
Abu Dhabi in United Arab Emirates The Abu Dhabi in United Arab Emirates report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, weal ... Read More
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Auckland in New Zealand
Auckland in New Zealand The Auckland in New Zealand report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consume ... Read More
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Kaohsiung in Taiwan
Kaohsiung in Taiwan The Kaohsiung in Taiwan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics ... Read More
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Jeddah in Saudi Arabia
Jeddah in Saudi Arabia The Jeddah in Saudi Arabia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer ... Read More
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