Category: Demographics
Demographics market research reports by Euromonitor International
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France: Consumer Profile
France: Consumer Profile The French population remains diverse owing to continued influx of immigrants, while businesses are becoming increasingly to cater to varying needs of different consumers. Ageing population and changing household dynamics are reshaping spending patterns. Concerns around the ... Read More
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Megatrends in Germany
Megatrends in Germany This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Germany. Euromonitor's Megatrends in G ... Read More
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Megatrends in India
Megatrends in India This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in India. Euromonitor's Megatrends in India ... Read More
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Vietnam: Consumer Profile
Vietnam: Consumer Profile Longer life expectancy, falling birth rates and the growing influence of younger generations are transforming Vietnam’s consumer landscape. Millennials and Gen Z are gaining influence, while single-person households are seeing rapid growth. Traditional gender roles persist, ... Read More
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Brazil: Consumer Profile
Brazil: Consumer Profile Brazil’s population is projected to maintain a solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will remain predominant in the co ... Read More
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Megatrends in the US
Megatrends in the US This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the US. Euromonitor's Megatrends in the ... Read More
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Sweden: Consumer Profile
Sweden: Consumer Profile While Millennials was the largest generational group in Sweden in 2023, Generation Z is becoming a powerful consumer cohort. Both generations are tech savvy and comfortable with using digital platforms and marketplaces when making purchases. This is pushing businesses to inn ... Read More
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Megatrends in Spain
Megatrends in Spain This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Spain. Euromonitor's Megatrends in Spain ... Read More
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Megatrends in Mexico
Megatrends in Mexico This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends, and insights as to how each trend has manifested in Mexico. Euromonitor's Megatrends in Me ... Read More
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Morocco Cities Review
Morocco Cities Review Casablanca and Rabat are Morocco’s most economically vibrant cities. Meanwhile, Agadir holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic slowdown and the impac ... Read More
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Megatrends in Brazil
Megatrends in Brazil This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Brazil. Euromonitor's Megatrends in Bra ... Read More
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Megatrends in the Philippines
Megatrends in the Philippines This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends, and insights as to how each trend has manifested in the Philippines. Euromonitor' ... Read More
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Megatrends in Indonesia
Megatrends in Indonesia This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Indonesia. Euromonitor's Megatrends ... Read More
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Sustainability in France
Sustainability in France While less than half of French consumers believe their actions and choices make a difference to the world, many reduce energy consumption and food waste. There are opportunities for recycling claims to gather pace - being a trusted green claim. As the prevalence of vegan and ... Read More
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Sustainability in Spain
Sustainability in Spain While the majority of consumers try to impact the planet positively, less than 50% of Spaniards feel their actions can make a difference. This creates opportunities to invest in actionable claims, such as Can Be Recycled, and sustainable awareness campaigns. Euromonitor Inter ... Read More
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Sustainability in Saudi Arabia
Sustainability in Saudi Arabia The majority of consumers try to positively impact the environment, with key actions including recycling, reducing food waste and limiting plastic. Over a third of consumers identify as meat avoiders, and most are willing to pay more for sustainable food and beverages. ... Read More
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Megatrends in the UK
Megatrends in the UK This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the UK. Euromonitor's Megatrends in the ... Read More
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Sustainability in South Africa
Sustainability in South Africa Over 80% of South African consumers feel they can make a difference to the environment, with key actions including recycling, reducing food waste, and minimising plastic use. Nearly half of consumers identify as zero wasters, with the majority willing to pay more for s ... Read More
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Sustainability in the United Kingdom
Sustainability in the United Kingdom Most UK consumers try to positively impact the environment, with half recycling and over 40% reducing food and plastic waste. Vegetarian products drive growth across industries, aligning with over 40% of consumers who are meat avoiders, with many of these willing ... Read More
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Megatrends in China
Megatrends in China This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in China. Euromonitor's Megatrends in China ... Read More
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Megatrends in France
Megatrends in France This report provides valuable insights into product innovation in Belgium, analysing data from Euromonitor’s Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity. Euromonitor's Megatrends in F ... Read More
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Megatrends in Vietnam
Megatrends in Vietnam This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Vietnam. Euromonitor's Megatrends in V ... Read More
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Nigeria Cities Review
Nigeria Cities Review Lagos and Abuja are Nigeria’s most economically vibrant cities, while Abuja holds the highest potential for future economic growth in terms of GDP growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic slowdown a ... Read More
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Pakistan Cities Review
Pakistan Cities Review Islamabad-Rawalpindi and Hyderabad are Pakistan’s most economically vibrant cities. Meanwhile, Quetta holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term, due to the continuing global economic slowd ... Read More
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Kenya Cities Review
Kenya Cities Review Nairobi and Mombasa are Kenya’s most economically vibrant cities. Meanwhile, Nakuru holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic slowdown and the impact of ... Read More
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