Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Egypt Mass Beauty and Personal Care
Egypt Mass Beauty and Personal Care Mass beauty and personal care saw double-digit current value growth in Egypt in 2023 driven by the hard economic situation and the high rate of inflation, which reached more than 35%. The marked rise in prices, and lack of governmental control over prices, adverse ... Read More
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Egypt Premium Beauty and Personal Care
Egypt Premium Beauty and Personal Care Premium beauty and personal care segment saw double-digit current value growth in Egypt in 2023 but significant decline in volumes during the year. Two main factors impeded the performance of premium beauty and personal care during the year. Firstly, the low pu ... Read More
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Latvia Beauty and Personal Care
Latvia Beauty and Personal Care In 2023, beauty and personal care in Latvia registered strong double digit current value growth for the second consecutive year. Price inflation was less severe compared to 2022 supporting a mild recovery in consumer purchasing power, although much economic uncertaint ... Read More
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Serbia Mass Beauty and Personal Care
Serbia Mass Beauty and Personal Care The surge in mass beauty and personal care sales in Serbia during 2023 was primarily fuelled by a robust escalation in prices. This inflationary trend, coupled with heightened price sensitivity among consumers, prompted a notable transition across categories. Not ... Read More
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Costa Rica Colour Cosmetics
Costa Rica Colour Cosmetics Longwear products continued to gain popularity across colour cosmetics in Costa Rica in 2023. The resumption of pre-pandemic routines was a key driver of demand, in that appreciation for the convenience of longer-lasting formulas increased as consumers returned to the off ... Read More
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Malaysia Colour Cosmetics
Malaysia Colour Cosmetics Colour cosmetics turned in a positive performance in Malaysia in 2023, with volume and current value sales rising robustly. Premium colour cosmetics enjoyed strong growth thanks to the fuller return of shoppers to store-based outlets, which has prompted a wave of new standa ... Read More
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Estonia Premium Beauty and Personal Care
Estonia Premium Beauty and Personal Care In 2023, the premium beauty and personal care landscape in Estonia showcased strong growth, with retail value growth above mass beauty and personal care products. As consumers become increasingly educated about the ingredients in skin care, premium skin care ... Read More
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Georgia Colour Cosmetics
Georgia Colour Cosmetics Colour cosmetics in Georgia registered moderate constant value and volume growth. Lip products in particular performed well, in terms of value growth, in particular for premium products. In the mass segments, foundation and mascara performed strongly and with the mass segmen ... Read More
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Latvia Mass Beauty and Personal Care
Latvia Mass Beauty and Personal Care Mass beauty and personal care remains the largest segment in Latvia. Despite the growing popularity of premium goods, the majority of consumers use mass products. Solid growth was posted by mass products in 2023, despite the ongoing financial challenges presented ... Read More
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Lithuania Premium Beauty and Personal Care
Lithuania Premium Beauty and Personal Care In 2023, premium beauty and personal care sales recorded very strong double-digit retail value growth, with purchasing power improving compared to the previous year. In the ongoing pandemic aftermath, many consumers were keen to treat themselves to affordab ... Read More
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Lithuania Mass Beauty and Personal Care
Lithuania Mass Beauty and Personal Care In 2023, mass beauty and personal care products continued to drive the bulk of sales in Lithuania. Although retail value and volume growth is much lower than growth registered by the premium segment, mass items remain the core products demanded, particularly i ... Read More
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Kazakhstan Premium Beauty and Personal Care
Kazakhstan Premium Beauty and Personal Care Premium beauty and personal care market in Kazakhstan experienced a significant resurgence in 2023, fuelled by a confluence of economic and consumer behaviour trends. Geopolitical shifts on the world stage have resulted in an influx of investments and a gr ... Read More
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Costa Rica Mass Beauty and Personal Care
Costa Rica Mass Beauty and Personal Care Mass beauty and personal care products made with activated charcoal continued to gain popularity in Costa Rica in 2023. While penetration remained strongest in oral care, specifically in toothpaste and toothbrushes, rising consumer awareness of the benefits t ... Read More
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Estonia Beauty and Personal Care
Estonia Beauty and Personal Care In 2023, the beauty and personal care landscape in Estonia recorded positive retail value growth, somewhat driven by increased price points. However, inflation was not as high as in 2022, which led retail volume growth in areas such as skin care, colour cosmetics, an ... Read More
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Malaysia Premium Beauty and Personal Care
Malaysia Premium Beauty and Personal Care Premium beauty and personal care continued to flourish in Malaysia in 2023, with the fuller return to in-person and the increase in inbound tourism helping to fuel growth. Premium skin care was one of the top performers as sales rose rapidly, thanks in large ... Read More
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Georgia Premium Beauty and Personal Care
Georgia Premium Beauty and Personal Care With inflation easing in 2023, premium beauty and personal care in Georgia performed well, registering higher value growth than mass. Increasing numbers of tourists, as well as newly-arrived Russian immigrants also contributed to growth. That being said, mass ... Read More
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Costa Rica Premium Beauty and Personal Care
Costa Rica Premium Beauty and Personal Care E-commerce continued to gain importance in terms of premium beauty and personal care distribution in Costa Rica in 2023. While this was in keeping with the trend evident across the market as a whole, the channel’s rising penetration also reflected the fact ... Read More
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Serbia Colour Cosmetics
Serbia Colour Cosmetics In 2023, the sales trajectory of colour cosmetics in Serbia was propelled by a resurgence in pre-pandemic lifestyle patterns and the pervasive influence of social media. Platforms like TikTok and Instagram emerged as powerful catalysts, with influencers leveraging their reach ... Read More
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Denmark Beauty and Personal Care
Denmark Beauty and Personal Care Beauty and personal care in Denmark witnessed a mild improvement in current value growth during 2023. Although the Danish economy is doing well compared to many other European countries in terms of low unemployment and declining inflation, inflation remained high in ... Read More
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Costa Rica Beauty and Personal Care
Costa Rica Beauty and Personal Care Beauty and personal care in Costa Rica recorded a slowdown in total current value sales growth in 2023, but saw total volume sales rebound at an impressive pace following a marginal decline in 2022. These results reflected a rapid reduction in inflationary pressur ... Read More
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Kazakhstan Beauty and Personal Care
Kazakhstan Beauty and Personal Care Global geopolitical events in 2023 spurred a shift in investments, with a portion of funds from large companies flowing from Russia to Kazakhstan. This influx of immigrants, businesses that were relocated, and newly recruited personnel bolstered Kazakhstan's finan ... Read More
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Malaysia Beauty and Personal Care
Malaysia Beauty and Personal Care Beauty and personal care in Malaysia continued to rise in 2023, still benefiting from 2022’s lifted restrictions reopened borders. The continued return of tourism and resumption of in-person work and study, as well as increased socialising, had a positive impact on ... Read More
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Egypt Beauty and Personal Care
Egypt Beauty and Personal Care Beauty and personal care witnessed a decline in volume sales in Egypt in 2023 and a substantial increase in value terms due to a considerable rise in prices. In a harsh economic environment, with inflation exceeding 35% in 2023, and no government control over prices, b ... Read More
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Ecuador Beauty and Personal Care
Ecuador Beauty and Personal Care The current socioeconomic situation in Ecuador is becoming more challenging and complex for consumers and fmcg companies alike, with 2023 witnessing political instability and a deterioration of the security situation in the country. All of these factors combined have ... Read More
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Kazakhstan Mass Beauty and Personal Care
Kazakhstan Mass Beauty and Personal Care Mass beauty and personal care in Kazakhstan underwent a transformation in 2023, driven by evolving consumer preferences and a dynamic market landscape. While established international players like L'Oréal, Beiersdorf, and Mary Kay retain significant market sh ... Read More
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