Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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North Macedonia Mass Beauty and Personal Care
North Macedonia Mass Beauty and Personal Care Mass beauty and personal care still accounted for significantly more value sales than premium in North Macedonia in 2023. However, with inflation still being high, there was only a slight increase in constant value sales, as rising costs hit profit margi ... Read More
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Denmark Mass Beauty and Personal Care
Denmark Mass Beauty and Personal Care Mass beauty and personal care in Denmark continued to see positive value growth in 2023 and slightly outperformed premium beauty and personal care. The weaker economy led to some downtrading to cheaper alternatives as Danes faced higher interest rates and energy ... Read More
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Malaysia Mass Beauty and Personal Care
Malaysia Mass Beauty and Personal Care Mass skin care in Malaysia posted strong growth in 2023, with current value sales rising at a robust rate. Development and innovation were often centred around breakthrough ingredients claimed to provide superior efficacy, such as glutathione, retinol, hyaluron ... Read More
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Lithuania Colour Cosmetics
Lithuania Colour Cosmetics In 2023, colour cosmetics drove strong double-digit retail value growth, driven by rising price points. Retail volume growth was positive in areas such as eye make-up, BB/CC creams and lip gloss, with sales driven by a return to pre-pandemic routines and socialising, the r ... Read More
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Qatar Beauty and Personal Care
Qatar Beauty and Personal Care In 2023, Qatar is witnessing a surge in beauty and personal care, driven by a burgeoning interest in various grooming products and services. With a flourishing salon and spa industry offering an extensive range of treatments, Qatar's affluent population, renowned for t ... Read More
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Serbia Beauty and Personal Care
Serbia Beauty and Personal Care In 2023, beauty and personal care in Serbia witnessed a notable shift driven by inflationary pressures, leading to price increases across all product areas. While value sales experienced growth primarily due to these price hikes, volume sales saw a slowdown or decline ... Read More
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Lithuania Beauty and Personal Care
Lithuania Beauty and Personal Care In 2023, beauty and personal care in Lithuania saw positive retail value growth, driven by price inflation and a heightened demand for products following a return to socialising post-COVID-19. While inflation was present, price increases were lower than in 2022, wi ... Read More
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Ecuador Mass Beauty and Personal Care
Ecuador Mass Beauty and Personal Care Direct selling remained one of the most important and influential distribution channels within mass beauty and personal care during 2023. Between Yanbal, Belcorp and Natura & Co, more than 28% of value sales in this category are accounted for by direct selling c ... Read More
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Egypt Colour Cosmetics
Egypt Colour Cosmetics Colour cosmetics saw current value growth in Egypt in 2023. However, volume sales were negatively impacted by the huge leap in prices seen during the year, which occurred in several steps. Prices increased by more than 40% in 2023 following considerable price increases in 2022 ... Read More
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Denmark Colour Cosmetics
Denmark Colour Cosmetics Colour cosmetics in Denmark registered moderate retail volume and current value growth in 2023. Consumer demand rebounded strongly despite the economic downturn, rising energy costs and higher interest rates, which put pressure on discretionary income. Danes have been keen t ... Read More
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Georgia Mass Beauty and Personal Care
Georgia Mass Beauty and Personal Care Mass beauty and personal care still accounted for significantly more value sales than premium in Georgia in 2023. However, its current value growth was lower. That being said, there was growth. Mass beauty and personal products are continually innovating and are ... Read More
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Kazakhstan Colour Cosmetics
Kazakhstan Colour Cosmetics With COVID-19 related restrictions lifted, the colour cosmetics category witnessed renewed saturation in Kazakhstan in 2023. Product ranges are returning to pre-pandemic levels, reflecting a strong consumer desire after a period of limited choice. This resurgence is accom ... Read More
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Serbia Premium Beauty and Personal Care
Serbia Premium Beauty and Personal Care Premium beauty and personal care in Serbia continued its impressive ascent in 2023, characterised by stable double-digit growth in retail value sales. This upward trajectory was predominantly underpinned by a strategic price increase strategy adopted by key ma ... Read More
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Estonia Colour Cosmetics
Estonia Colour Cosmetics In 2023, colour cosmetics recorded double-digit retail value growth in Estonia, boosted by rising inflation. Price rises led consumers to be more cautious about their spending, with many not wanting to compromise on quality regarding their colour cosmetic goods. As a result, ... Read More
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Ecuador Colour Cosmetics
Ecuador Colour Cosmetics 2023 was a considerably better year for sales of colour cosmetics in Ecuador in comparison with what was seen in the category during 2022, when sales were still being negatively impacted by the COVID-19 pandemic. In particular, some consumers were still wearing hygienic face ... Read More
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Latvia Premium Beauty and Personal Care
Latvia Premium Beauty and Personal Care The premium segment represents a relatively small proportion of beauty and personal care in Latvia. Nonetheless, in value terms, premium products are growing at almost twice the pace of mass products. Consumer preferences for premium products is well developed ... Read More
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Georgia Beauty and Personal Care
Georgia Beauty and Personal Care It was a positive trading year for beauty and personal care in Georgia in 2023. Inflation decreased significantly and resulted in both healthy constant value and moderate volume growth. Population growth also supported the increased volume sales, partly due to the in ... Read More
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Estonia Mass Beauty and Personal Care
Estonia Mass Beauty and Personal Care In 2023, retail value sales in mass beauty and personal care in Estonia recorded double-digit retail value growth. While this is below the value growth for premium offerings, the vast majority of sales are generated by mass products. Key areas for retail volume ... Read More
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Latvia Colour Cosmetics
Latvia Colour Cosmetics In 2023, colour cosmetics in Latvia witnessed strong growth in retail volume and current value terms. Although this category is subject to fashion trends, overall demand is generally positive. With consumers fully back to normal in both their professional and social lifestyle ... Read More
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Egypt Mass Beauty and Personal Care
Egypt Mass Beauty and Personal Care Mass beauty and personal care saw double-digit current value growth in Egypt in 2023 driven by the hard economic situation and the high rate of inflation, which reached more than 35%. The marked rise in prices, and lack of governmental control over prices, adverse ... Read More
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Egypt Premium Beauty and Personal Care
Egypt Premium Beauty and Personal Care Premium beauty and personal care segment saw double-digit current value growth in Egypt in 2023 but significant decline in volumes during the year. Two main factors impeded the performance of premium beauty and personal care during the year. Firstly, the low pu ... Read More
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Latvia Beauty and Personal Care
Latvia Beauty and Personal Care In 2023, beauty and personal care in Latvia registered strong double digit current value growth for the second consecutive year. Price inflation was less severe compared to 2022 supporting a mild recovery in consumer purchasing power, although much economic uncertaint ... Read More
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Serbia Mass Beauty and Personal Care
Serbia Mass Beauty and Personal Care The surge in mass beauty and personal care sales in Serbia during 2023 was primarily fuelled by a robust escalation in prices. This inflationary trend, coupled with heightened price sensitivity among consumers, prompted a notable transition across categories. Not ... Read More
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Costa Rica Colour Cosmetics
Costa Rica Colour Cosmetics Longwear products continued to gain popularity across colour cosmetics in Costa Rica in 2023. The resumption of pre-pandemic routines was a key driver of demand, in that appreciation for the convenience of longer-lasting formulas increased as consumers returned to the off ... Read More
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Malaysia Colour Cosmetics
Malaysia Colour Cosmetics Colour cosmetics turned in a positive performance in Malaysia in 2023, with volume and current value sales rising robustly. Premium colour cosmetics enjoyed strong growth thanks to the fuller return of shoppers to store-based outlets, which has prompted a wave of new standa ... Read More
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