Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Cameroon Premium Beauty and Personal Care
Premium Beauty and Personal Care in Cameroon Premium beauty and personal care in Cameroon presented a mixed picture in 2023. While premium colour cosmetics flourished, driven by a growing makeup culture, premium fragrance was plagued by a lack of trust due to rampant counterfeiting. This has led aff ... Read More
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Mexico Beauty and Personal Care
Beauty and Personal Care in Mexico Beauty and personal care continued its positive recovery in Mexico in 2023, thanks to an increasingly favourable economic landscape. This is characterised by a historic low unemployment rate of 2.87% and the appreciation of the MXN against the USD, creating the phe ... Read More
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Mexico Mass Beauty and Personal Care
Mass Beauty and Personal Care in Mexico Macroeconomic conditions proved favourable for mass beauty and personal care in Mexico in 2023. Notably, amidst an improving economic landscape marked by historically low unemployment of 2.87% and increased personal care spending, the trend of premiumisation h ... Read More
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Cameroon Beauty and Personal Care
Beauty and Personal Care in Cameroon Beauty and personal care in Cameroon is navigating through significant changes amidst a backdrop of both challenges and growth opportunities. Traditional hair care practices are witnessing a decline as wigs gain popularity, reflecting a shift towards simpler hair ... Read More
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Mexico Colour Cosmetics
Colour Cosmetics in Mexico Sales in colour cosmetics achieved healthy value and volume growth in Mexico in 2023. Trends in makeup are being strongly driven by pop culture influences, which are inspiring purchases. For example, we are witnessing a distinct shift away from the ""natural look"" which d ... Read More
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Cameroon Mass Beauty and Personal Care
Mass Beauty and Personal Care in Cameroon Mass beauty and personal care in Cameroon demonstrated remarkable resilience in the face of challenging economic circumstances in 2023. Inflation and a persistent socio-political crisis have pushed Cameroonians towards more frugal spending habits, prioritisi ... Read More
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Cameroon Colour Cosmetics
Colour Cosmetics in Cameroon Colour cosmetics in Cameroon has sustained its robust growth trajectory in 2023, solidifying its status as one of the pre-eminent segments within the nation’s beauty and personal care industry. This flourishing industry is propelled, in part, by the escalating influence ... Read More
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Unlocking Sustainability Opportunities in Health and Beauty
Unlocking Sustainability Opportunities in Health and Beauty This report highlights the urgency for companies in the Health and Beauty sector to adopt transparent, effective sustainability communication to manage risks, meet legislative demands and leverage opportunities. It emphasises the necessity ... Read More
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Middle East and Africa Beauty and Personal Care in Middle East and Africa
Beauty and Personal Care in Middle East and Africa Beauty and personal care recorded another year of positive growth in real value terms in Middle East and Africa in 2023, led by another strong performance in Saudi Arabia, the region’s biggest market. Saudi Arabia will also continue to be a major fo ... Read More
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Asia Pacific Beauty and Personal Care
Beauty and Personal Care in Asia Pacific After being negatively affected by the COVID-19 pandemic in recent years, beauty and personal care was recording positive growth in real value terms in Asia Pacific in 2023. However, a difficult economic backdrop, such as high inflation resulting in rising co ... Read More
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Latin America Beauty and Personal Care
Beauty and Personal Care in Latin America In spite of high inflation in the region, growth has been positive in the last two years of the 2018-2023 period in Latin America, helping beauty and personal care sales recover from the losses experienced during the pandemic. Although premium products suffe ... Read More
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Western Europe Beauty and Personal Care
Beauty and Personal Care in Western Europe Following the major declines in sales of colour cosmetics and fragrances in 2020 due to the pandemic, both categories have since been recovering, helping to drive the overall beauty and personal care performance in Western Europe. The growth in real value t ... Read More
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Top Trends Shaping the Beauty and Personal Care Industry
Top Trends Shaping the Beauty and Personal Care Industry Premiumisation and affordability, ingredient-led beauty, blurring wellness and transforming women’s health are set to be key beauty and personal care trends in 2024. This briefing explores consumer drivers, case studies, implications for beaut ... Read More
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Morocco Premium Beauty and Personal Care
Premium Beauty and Personal Care in Morocco Premium beauty and personal care saw double-digit current value growth in Morocco in 2023. Premium brands are gradually becoming more prominent, mostly in the skin care category. Consumers are increasingly looking for premium dermocosmetics products to gua ... Read More
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Morocco Colour Cosmetics
Colour Cosmetics in Morocco Colour cosmetics saw current value growth in Morocco in 2023. Lip products was amongst the most dynamic product areas during the year. Only two years after its launch, Gloss VoluLips is rapidly gaining popularity as it contains a hydrating serum enriched with hyaluronic a ... Read More
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Tunisia Colour Cosmetics
Colour Cosmetics in Tunisia In 2023, a decrease in demand was observed for historical international brands of colour cosmetics in Tunisia, including L'Oréal, Maybelline, and Bourjois Paris, among others. This decline does not signify negative volume growth but rather a slowdown compared to previous ... Read More
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Tunisia Premium Beauty and Personal Care
Premium Beauty and Personal Care in Tunisia In 2023, premium beauty and personal care in Tunisia experienced stagnation in volume but an increase in value terms. This trend was primarily driven by several factors. Firstly, inflation and rising prices had a significant impact, particularly since most ... Read More
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Tunisia Mass Beauty and Personal Care
Mass Beauty and Personal Care in Tunisia In 2023, Tunisian brands sustained their investment in mass beauty and personal care, leading to significant advancements. The market saw an increase in product diversity, with brands such as Alania, K-Reine, Aspetika, and Isis Pharma gaining popularity. Ther ... Read More
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Morocco Mass Beauty and Personal Care
Mass Beauty and Personal Care in Morocco Mass beauty and personal care saw double-digit current value growth in Morocco in 2023. Mass skin care saw particularly rapid growth, due mainly to the growing popularity of masstige brands. The gloomy economic environment has affected sales of premium brands ... Read More
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Morocco Beauty and Personal Care
Beauty and Personal Care in Morocco Beauty and personal care saw double-digit current value growth in Morocco in 2023. However, the challenging economic conditions led to shrinking budgets for many Moroccan households. As a result, consumers became very price sensitive and sought ways to save money ... Read More
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Tunisia Beauty and Personal Care
Beauty and Personal Care in Tunisia The landscape of beauty and personal care in Tunisia in 2023 unfolded as a complex tapestry, marked by a juxtaposition of volume stagnation and remarkable value growth. Notably, the surge in value can be predominantly attributed to inflationary pressures and wides ... Read More
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Hong Kong, China Premium Beauty and Personal Care
Premium Beauty and Personal Care in Hong Kong, China Historically, tourism expenditure has played a crucial role in premium beauty and personal care in Hong Kong, holding up to 20% share of sales. The return of tourism flows and the reopening of borders have provided a much-needed boost to the segme ... Read More
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Hong Kong, China Mass Beauty and Personal Care
Mass Beauty and Personal Care in Hong Kong, China In 2023, strong current value growth for mass beauty and personal care in Hong Kong was driven by the resumption of tourist expenditure. As international tourists return, there is renewed demand for beauty and personal care products, boosting sales i ... Read More
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Hong Kong, China Beauty and Personal Care
Beauty and Personal Care in Hong Kong, China In 2023, beauty and personal care in Hong Kong showed greater signs of recovery with moderate double-digit value growth. By early 2023, the government had fully reopened the city with a lifting of all pandemic-related restrictions. As a market that is hea ... Read More
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World Market for Beauty and Personal Care
World Market for Beauty and Personal Care The beauty and personal care industry exceeded expectations in 2023, driven by the mass and premium segments, key beauty categories, premiumisation in personal care categories and rising consumption. The largest engines of growth were skin care, Asia Pacific ... Read More
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