Category: Breakfast Foods
Breakfast Foods market research reports by Euromonitor International
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Breakfast Cereals in Indonesia
Breakfast Cereals in Indonesia Overall breakfast cereals posted positive growth in terms of retail volume sales in 2023 at a similar rate to that recorded in 2022. The key consumer group for breakfast cereals in Indonesia consists of upper-income professionals who make up a minority of the country’s ... Read More
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Breakfast Cereals in Brazil
Breakfast Cereals in Brazil In 2023, demand for breakfast cereals in Brazil was impacted by higher input costs that were also observed in different consumer goods categories, especially due to wheat and corn prices, freight constraints and other inputs. The cost-of-living crisis forced many local co ... Read More
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Breakfast Cereals in Australia
Breakfast Cereals in Australia Amidst economic challenges, breakfast cereals, a traditional morning staple, is set to experience solid retail volume growth and stronger current value growth in 2023, driven by the popularity of such products as a convenient at-home meal option. The increase in value ... Read More
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Breakfast Cereals in Thailand
Breakfast Cereals in Thailand Breakfast cereals maintain demand due to convenience as a nutritious breakfast meal. In this sense, products such as RTE cereals and muesli and granola are proving a success, thanks to the ongoing health and wellness trends. Players in RTE cereals are also diversifying ... Read More
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Breakfast Cereals in Germany
Breakfast Cereals in Germany The evolving landscape of consumer behaviour after the COVID-19 pandemic continues to shape the choices of Germans, including when it comes to breakfast cereals. The extended periods of working from home and an increased emphasis on indoor living have solidified breakfas ... Read More
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Breakfast Cereals in Kenya
Breakfast Cereals in Kenya The value growth in breakfast cereals market is predominantly attributed to rising unit prices rather than a significant increase in consumption. The ongoing Ukraine war has instigated an energy crisis, leading to heightened inflation globally. This, coupled with a severe ... Read More
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Breakfast Cereals in Cameroon
Breakfast Cereals in Cameroon Value sales for breakfast cereal continue to be relatively low in Cameroon, and in 2023, with consumers prioritising essentials, as purchasing power continues to decline, breakfast cereal is expected to register a significant fall in volume sales. The rising cost of bre ... Read More
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Breakfast Cereals in Turkey
Breakfast Cereals in Turkey Consumers have become much more sensitive to health and wellness in the wake of the Coronavirus (COVID-19) pandemic. Higher health awareness continued to gain momentum with the return to pre-pandemic daily routines, including working from the office on a daily basis. This ... Read More
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Breakfast Cereals in Sweden
Breakfast Cereals in Sweden In 2023, breakfast cereals have experienced normalising sales as the foodservice sector continues its recovery. However, retail sales have dropped back to pre-pandemic levels. Simultaneously, unit prices have seen an increase due to inflation and rising production costs. ... Read More
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Breakfast Cereals in Estonia
Breakfast Cereals in Estonia Hot cereals witnessed the fastest growth in retail volume and current value terms in 2023. Consumers consider hot cereals to be healthier and more nourishing than RTE cereals, as they contain beneficial vitamins. With the adoption of healthier eating patterns, demand for ... Read More
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Breakfast Cereals in Israel
Breakfast Cereals in Israel In November 2022, Unilever increased the prices of cereal for retailers. These increases went into effect over the succeeding three months. In May 2023, Osem announced a price rise for its products, including cereals, by an average of 4.7%. In May 2023, Unilever announced ... Read More
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Breakfast Cereals in Slovakia
Breakfast Cereals in Slovakia With the lifting of pandemic restrictions and the restoration of consumer mobility, Slovaks are now leading more hectic lifestyles, spending less time at home and opting for breakfast at home less frequently than in 2021 or 2022. This, coupled with the weaker purchasing ... Read More
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Breakfast Cereals in Bolivia
Breakfast Cereals in Bolivia Breakfast cereals is expected to register healthy value and volume growth in 2023. With consumers leading increasingly busy lives, the convenience of breakfast cereals supports volume sales. Also, in addition, to family packs, there is an increasing offering of single se ... Read More
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Breakfast Cereals in Finland
Breakfast Cereals in Finland Breakfast cereals witnessed the normalisation of demand towards the end of the review period as foodservice continued to bounce back from the devastating impact of the Coronavirus (COVID-19) pandemic. As foodservice volume sales rebounded, retail volume sales declined ba ... Read More
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Breakfast Cereals in Croatia
Breakfast Cereals in Croatia Whilst the rising production and logistics costs of 2022 have eased, breakfast cereals prices continue their upward trajectory in 2023 as retailers seek to maintain high margins, with no government system to keep them in check. The category still manages to record volume ... Read More
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Breakfast Cereals in Bosnia and Herzegovina
Breakfast Cereals in Bosnia and Herzegovina Consumer demand for breakfast cereals remains stable in 2023, despite the challenges posed by population decline in the country, which is limiting the potential consumer base. The shift towards healthier eating is driving volume growth, as health-conscious ... Read More
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Breakfast Cereals in Costa Rica
Breakfast Cereals in Costa Rica Kids' cereals have long been a popular choice among parents, as they offer a convenient and enjoyable breakfast option for their children. In 2023, innovation from established brands is driving consumer interest, such as General Mill’s Trix Bunnies and Marshmallows an ... Read More
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Breakfast Cereals in South Korea
Breakfast Cereals in South Korea While retail volume sales of both children's breakfast cereals and family breakfast cereals continue to decline in 2023 due to greater mobility following the easing of restrictions in South Korea, demand remains above pre-pandemic levels. Players in RTE cereals are d ... Read More
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Breakfast Cereals in the United Arab Emirates
Breakfast Cereals in the United Arab Emirates Retail demand for breakfast cereals continues to grow in the United Arab Emirates. Since local consumers have resumed busy schedules, many of them find breakfast cereals a quick and convenient option. RTE cereals are easy to prepare, thereby saving on ti ... Read More
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Breakfast Cereals in Algeria
Breakfast Cereals in Algeria The ongoing challenging economic environment is impacting household budgets, with rising inflation, a significant increase in average unit prices and the local currency devaluation impacting consumer purchasing decisions. Increased caution around discretionary spending h ... Read More
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Breakfast Cereals in the US
Breakfast Cereals in the US In 2022, hot cereals, and to a lesser extent muesli and granola, displayed the most resilience against the continued declines in retail volumes across breakfast cereals. Combining active on-the-go lifestyles with the aim of healthier eating, consumers were seen to favour ... Read More
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Staple Foods in the US
Staple Foods in the US Similar to 2022, 2023 is set to be a challenging year for staple foods. While most of the supply chain issues from the pandemic have subsided, commodities still present an issue, some to more elevated levels, due to the persistence of the war in Ukraine as well as an unprecede ... Read More
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Breakfast Cereals in South Korea
Breakfast Cereals in South Korea Sales of breakfast cereals are expected to continue their growth trajectory in retail current value terms in 2022, with growth backed by price increases for grains, resulting from issues in global supply chains. However, while all categories are set to record healthy ... Read More
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Breakfast Cereals in South Africa
Breakfast Cereals in South Africa Consumers in South Africa have always been price sensitive; however, within the context of the review period, they are more cash-strapped than ever before. There are numerous compounding factors reducing the spending power of local consumers, including rising electr ... Read More
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Breakfast Cereals in Mexico
Breakfast Cereals in Mexico Breakfast cereals benefited from lockdown and the shift to remote working, as consumers looked for quick and convenient options for breakfast at home. Prior to the COVID-19 crisis, there had been signs of consumers increasingly looking for healthier breakfast alternatives ... Read More
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