Category: Breakfast Foods
Breakfast Foods market research reports by Euromonitor International
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Breakfast Cereals in Taiwan
Breakfast Cereals in Taiwan Breakfast cereals in Taiwan was negatively affected by the lifting of COVID-19 restrictions. This resulted in the return to working outside the home, travel and on-the-go consumption. Hence, the occasions for having breakfast at home in Taiwan were reduced in 2023. This d ... Read More
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Breakfast Cereals in Indonesia
Breakfast Cereals in Indonesia Overall breakfast cereals posted positive growth in terms of retail volume sales in 2023 at a similar rate to that recorded in 2022. The key consumer group for breakfast cereals in Indonesia consists of upper-income professionals who make up a minority of the country’s ... Read More
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Breakfast Cereals in Brazil
Breakfast Cereals in Brazil In 2023, demand for breakfast cereals in Brazil was impacted by higher input costs that were also observed in different consumer goods categories, especially due to wheat and corn prices, freight constraints and other inputs. The cost-of-living crisis forced many local co ... Read More
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Breakfast Cereals in Australia
Breakfast Cereals in Australia Amidst economic challenges, breakfast cereals, a traditional morning staple, is set to experience solid retail volume growth and stronger current value growth in 2023, driven by the popularity of such products as a convenient at-home meal option. The increase in value ... Read More
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Breakfast Cereals in Thailand
Breakfast Cereals in Thailand Breakfast cereals maintain demand due to convenience as a nutritious breakfast meal. In this sense, products such as RTE cereals and muesli and granola are proving a success, thanks to the ongoing health and wellness trends. Players in RTE cereals are also diversifying ... Read More
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Breakfast Cereals in Uzbekistan
Breakfast Cereals in Uzbekistan Breakfast cereals enjoyed a stronger year of retail volume growth in 2023, as prices continued to rise, but at a slower pace than in 2022. This was largely due to the continued dependence on imports in this category. Breakfast cereals is a relatively small category in ... Read More
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Breakfast Cereals in Uruguay
Breakfast Cereals in Uruguay In 2023, sales of breakfast cereals declined in retail volume and current value terms. The increase in prices, as well as the required health labels, warning about excess levels of sugar, has reduced demand for breakfast cereals. Children´s breakfast cereals has been ser ... Read More
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Breakfast Cereals in Tunisia
Breakfast Cereals in Tunisia In Tunisia, a notable trend gaining momentum is unpackaged muesli and granola. Muesli and granola is perceived as being more healthy than other breakfast cereals and is a growing segment in itself. However, the unpackaged version is more affordable and this is driving gr ... Read More
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Breakfast Cereals in Germany
Breakfast Cereals in Germany The evolving landscape of consumer behaviour after the COVID-19 pandemic continues to shape the choices of Germans, including when it comes to breakfast cereals. The extended periods of working from home and an increased emphasis on indoor living have solidified breakfas ... Read More
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Breakfast Cereals in Kenya
Breakfast Cereals in Kenya The value growth in breakfast cereals market is predominantly attributed to rising unit prices rather than a significant increase in consumption. The ongoing Ukraine war has instigated an energy crisis, leading to heightened inflation globally. This, coupled with a severe ... Read More
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Breakfast Cereals in Pakistan
Breakfast Cereals in Pakistan While breakfast cereal is expected to register double-digit value growth, constant value growth is expected to be minimal and volume sales are expected to fall. Continuing soaring inflation dampens volume growth, in spite of population growth, as consumers opt for cheap ... Read More
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Breakfast Cereals in Serbia
Breakfast Cereals in Serbia In spite of continuing high inflation, breakfast cereal is expected to register healthy constant value and volume growth. With consumers leading increasingly busy lives, they appreciate the convenience of breakfast cereal. Breakfast cereal is also a relatively immature pr ... Read More
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Breakfast Cereals in Lithuania
Breakfast Cereals in Lithuania The main consumers of breakfast cereal in Lithuania remain children; however, RTE cereals do not have a good reputation among parents in the country and they are not perceived as a healthy option for breakfast due to their high sugar content. Brand manufacturers have i ... Read More
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Breakfast Cereals in Latvia
Breakfast Cereals in Latvia In 2023, breakfast cereals in Latvia is experiencing stagnation, primarily due to health concerns among parents regarding sugar intake for children. In addition, the static number of children in Latvia limits the potential for market growth. The volume sales of breakfast ... Read More
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Breakfast Cereals in North Macedonia
Breakfast Cereals in North Macedonia Muesli and granola and hot cereals are the two largest breakfast cereals categories whose performance tends to influence the overall performance of breakfast cereals in North Macedonia. Due to the moderate volume growth of these two cereal types, breakfast cereal ... Read More
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Breakfast Cereals in Cameroon
Breakfast Cereals in Cameroon Value sales for breakfast cereal continue to be relatively low in Cameroon, and in 2023, with consumers prioritising essentials, as purchasing power continues to decline, breakfast cereal is expected to register a significant fall in volume sales. The rising cost of bre ... Read More
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Breakfast Cereals in Turkey
Breakfast Cereals in Turkey Consumers have become much more sensitive to health and wellness in the wake of the Coronavirus (COVID-19) pandemic. Higher health awareness continued to gain momentum with the return to pre-pandemic daily routines, including working from the office on a daily basis. This ... Read More
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Breakfast Cereals in Greece
Breakfast Cereals in Greece Breakfast cereals have witnessed strong price inflation in recent years and this trend remains prominent in 2023. Many Greeks are opting to make their own cereals instead of buying packaged cereals, guided by a plethora of easy recipes available online and via social medi ... Read More
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Breakfast Cereals in Sweden
Breakfast Cereals in Sweden In 2023, breakfast cereals have experienced normalising sales as the foodservice sector continues its recovery. However, retail sales have dropped back to pre-pandemic levels. Simultaneously, unit prices have seen an increase due to inflation and rising production costs. ... Read More
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Breakfast Cereals in Estonia
Breakfast Cereals in Estonia Hot cereals witnessed the fastest growth in retail volume and current value terms in 2023. Consumers consider hot cereals to be healthier and more nourishing than RTE cereals, as they contain beneficial vitamins. With the adoption of healthier eating patterns, demand for ... Read More
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Breakfast Cereals in Kazakhstan
Breakfast Cereals in Kazakhstan Value sales for breakfast cereal continue to be low in Kazakhstan, and in 2023, with inflation still pushing up prices, volume sales are expected to fall, as will constant value sales, as rising costs continue to hit profit margins. Kazakhs continue to eat bread, eggs ... Read More
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Breakfast Cereals in Nigeria
Breakfast Cereals in Nigeria Breakfast cereals recorded a substantial decline in retail and foodservice volume sales in 2023 due to adverse economic conditions and high inflation. Besides local currency depreciation, there was a cash shortage caused by a Federal Government demonetisation policy and ... Read More
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Breakfast Cereals in Switzerland
Breakfast Cereals in Switzerland In 2023, breakfast cereals maintained its positive performance in Switzerland. The continued adoption of the hybrid work format allowed people to allocate more time to breakfast, boosting cereal consumption. Furthermore, muesli and granola, deeply ingrained in the Sw ... Read More
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Breakfast Cereals in Guatemala
Breakfast Cereals in Guatemala Breakfast cereal is expected to register moderate volume growth, but marginal constant value growth, as inflation continues to hit profit margins. Imported brands in particular are hit by price rises as pressures from energy bills, transport, labour costs and the cost ... Read More
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Breakfast Cereals in Georgia
Breakfast Cereals in Georgia In 2023, breakfast cereals has maintained steady volume growth, aided by some moderation in unit prices. The category's enduring strength continues to stem from the prevailing convenience trend, as modern consumers place a premium on the ease and swiftness of preparing b ... Read More
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