Category: Breakfast Foods
Breakfast Foods market research reports by Euromonitor International
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Breakfast Cereals in Switzerland
Breakfast Cereals in Switzerland In 2024, breakfast cereals posted a positive performance in both retail volume and value growth. Despite an increasing number of consumers opting to have breakfast outside the home or skipping it altogether due to time constraints, the category recorded positive reta ... Read More
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Breakfast Cereals in Vietnam
Breakfast Cereals in Vietnam Breakfast cereals in Vietnam is set to record moderate retail volume growth in 2024, driven by the healthy living and convenience trends. As more people embrace healthier lifestyles and seek time-saving breakfast solutions, breakfast cereals such as hot cereals, are beco ... Read More
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Breakfast Cereals in South Africa
Breakfast Cereals in South Africa Retail demand for breakfast cereals in South Africa remains stagnant in 2024. The cost of living in South Africa has been steadily increasing over the review period to reach record highs. Persistent inflation has eroded the purchasing power of consumers, making esse ... Read More
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Breakfast Cereals in Uzbekistan
Breakfast Cereals in Uzbekistan Value sales continue to be low for breakfast cereals in Uzbekistan, but it is expected to register healthy volume growth in 2024. In particular, children’s breakfast cereal is seeing growth. Themed cereals or cereals featuring animals such as unicorns or dinosaurs are ... Read More
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Breakfast Cereals in Kazakhstan
Breakfast Cereals in Kazakhstan Volume sales of breakfast cereals remain stable in 2024 as the culture of consuming these products is not sufficiently developed in the country. Kazakhs continue to eat bread, eggs and cheese for breakfast for the most part. Also, in light of economic uncertainty and ... Read More
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Breakfast Cereals in Pakistan
Breakfast Cereals in Pakistan Despite the ongoing boycott movement and inflationary pressures in Pakistan, premium breakfast cereal brands have remained largely unaffected, even recording a nominal increase in market share in 2024. Brands such as PepsiCo's Quaker, Nestlé Cereals, and Kellogg’s cater ... Read More
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Breakfast Cereals in the Netherlands
Breakfast Cereals in the Netherlands Breakfast cereals remain a staple breakfast choice for many Dutch consumers; however, the category has faced mounting challenges in 2024 due to increasing concerns about sugar content. A growing number of consumers have shifted to bread, particularly whole wheat ... Read More
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Breakfast Cereals in Uruguay
Breakfast Cereals in Uruguay In 2024, breakfast cereals in Uruguay are expected to register significant volume decline. This arises from the recent labelling laws that have led to price hikes for products with higher sugar content. These labels have impacted negatively segments in breakfast cereals, ... Read More
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Breakfast Cereals in Latvia
Breakfast Cereals in Latvia Breakfast cereals in Latvia remains stagnant in 2024, reflecting a combination of long-standing and emerging challenges. Health-conscious parents continue to limit their children's consumption of breakfast cereals, citing concerns about high sugar content. Additionally, t ... Read More
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Breakfast Cereals in Nigeria
Breakfast Cereals in Nigeria Breakfast cereals have experienced a decline in volume terms in 2024 due to the significant impact of inflationary economic conditions on consumer spending power. The rise in the price of breakfast cereals, coupled with the broader economic situation, has resulted in red ... Read More
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Breakfast Cereals in Serbia
Breakfast Cereals in Serbia Consumers in Serbia are increasingly seeking foods that can help strengthen their immunity in 2024, with a particular focus on products rich in vitamins, minerals, and antioxidants. Millennials, who are a key target group for breakfast cereals, are driving this demand. Du ... Read More
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Breakfast Cereals in Morocco
Breakfast Cereals in Morocco The economic downturn in 2024, coupled with diminishing disposable incomes, has significantly slowed sales of breakfast cereals in Morocco. Consumers have increasingly prioritised essential food items, leading to reduced spending on non-essential products such as breakfa ... Read More
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Breakfast Cereals in Tunisia
Breakfast Cereals in Tunisia While value sales continue to be low for breakfast cereals in Tunisia in 2024, it is expected to register both positive growth in value and volume sales. Widespread advertising about the nutritional benefits of breakfast cereal, as well as the convenience, is driving gro ... Read More
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Breakfast Cereals in Lithuania
Breakfast Cereals in Lithuania In 2024, breakfast cereals in Lithuania remains shaped by parents' perceptions of ready-to-eat (RTE) cereals as an unhealthy option for children. These products, often associated with high sugar content, struggle to gain favour among health-conscious parents who priori ... Read More
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Breakfast Cereals in Greece
Breakfast Cereals in Greece Breakfast cereals in Greece benefited from the need for convenient, on-the-go solutions, enhanced by the return to the workplace in the post-Coronavirus (COVID-19) period. Rich or simple, many consumers consider breakfast to be the most important meal of the day, giving t ... Read More
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Breakfast Cereals in Japan
Breakfast Cereals in Japan Breakfast cereals in Japan is expected to see a slight decline in retail volume terms in 2024, but an increase in retail current value terms compared with the previous year. After consecutive decreases in both retail volume and value terms in 2022 and 2023, the category ap ... Read More
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Breakfast Cereals in Guatemala
Breakfast Cereals in Guatemala Overall breakfast cereals in Guatemala will register moderate volume growth, as continuing population growth supports volume sales. However, constant value growth will fall, as high costs continue to hit profitability. Euromonitor International's Breakfast Cereals in G ... Read More
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Breakfast Cereals in Georgia
Breakfast Cereals in Georgia Breakfast cereals, particularly the main volume category of RTE, are expected to continue their positive growth trend in 2024, benefiting from the convenience trend, as modern consumers place a premium on the ease and swiftness of preparing breakfast cereals. The slower ... Read More
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Breakfast Cereals in North Macedonia
Breakfast Cereals in North Macedonia Breakfast cereals in North Macedonia is poised to record a modestly improved performance in retail volume growth terms in 2024. This is partly because confidence and purchasing power among consumers are increasing as the recent spike in inflation recedes, though ... Read More
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Breakfast Cereals in Argentina
Breakfast Cereals in Argentina In 2024, breakfast cereals in Argentina is suffering a significant contraction in retail volume sales as consumers tighten their belts in the face of decreasing purchasing power and rising unemployment. With all segments falling, children’s breakfast cereals is faring ... Read More
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Breakfast Cereals in Ecuador
Breakfast Cereals in Ecuador In 2024, RTE cereals continues to be led by McDougal, a low-cost national brand owned by Kellogg Ecuador Cia Ltda Ecuakellogg, which enjoys strong recognition throughout the country. However, it has been significantly impacted by the growing presence of private label. As ... Read More
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Breakfast Cereals in Belgium
Breakfast Cereals in Belgium In 2024, breakfast cereals continues to record positive growth in Belgium amid price hikes and other challenges such as busier consumers with reduced time for breakfasting at home. Unit prices have been pushed up dramatically by several factors including bad weather (flo ... Read More
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Breakfast Cereals in Austria
Breakfast Cereals in Austria Austrians like their breakfast and the category’s products remain highly popular in 2024. During the week local consumers want quick and convenient breakfast product and linger more over the morning meal at weekends. Breakfast cereals are considered convenient with many ... Read More
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Breakfast Cereals in Bulgaria
Breakfast Cereals in Bulgaria Breakfast cereals in Bulgaria is expanding in terms of both volume and value sales in 2024, driven by accelerating health trends and growing demand for convenience. Volume and value growth are on a par thanks to stabilising prices and subsiding inflation, along with gre ... Read More
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Breakfast Cereals in Dominican Republic
Breakfast Cereals in Dominican Republic Breakfast cereals in the Dominican Republic are expected to register a further fall in volume sales in 2024. While inflation in general has eased, there continues to be significant price rises for offerings such as children’s breakfast cereals and flakes. This ... Read More
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