Category: Breakfast Foods
Breakfast Foods market research reports by Euromonitor International
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Breakfast Cereals in New Zealand
Breakfast Cereals in New Zealand In 2024, the breakfast cereals landscape in New Zealand saw retail value growth of 3%, while volume growth declined. This decrease in volume sales is largely attributed to competition from alternative breakfast formats, and the rising cost of living, which has made c ... Read More
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Breakfast Cereals in Hungary
Breakfast Cereals in Hungary In 2024, retail value sales rose by 5% in breakfast cereal, while volume sales rose by 2%. Price sensitivity was a significant challenge on the Hungarian breakfast cereal landscape, with price increases shaping consumer behaviour. As shoppers become more price-conscious, ... Read More
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Breakfast Cereals in Egypt
Breakfast Cereals in Egypt Breakfast cereals faced a challenging period in 2024 as significant price increases led to further contraction in retail volume sales. The rising cost of raw materials like wheat and sugar, as well as the devaluation of the Egyptian pound and higher fuel prices, has pushed ... Read More
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Breakfast Cereals in Canada
Breakfast Cereals in Canada Breakfast cereals continues to struggle in Canada in 2024, with volume sales in a negative slump and with value sales just about managing to achieve a positive performance. The key reason for this is the unhealthy image of breakfast cereals, which have gained notoriety fo ... Read More
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Breakfast Cereals in the Czech Republic
Breakfast Cereals in the Czech Republic Breakfast cereals in the Czech Republic saw positive retail volume and current value growth in 2024. In general, following a spike in consumption in 2020 amid lockdown and home seclusion conditions in the wake of Coronavirus (COVID-19), purchasing behaviour ha ... Read More
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Breakfast Cereals in Poland
Breakfast Cereals in Poland Breakfast cereals witnessed a notable recovery in volume growth over 2024, with expectations that this trend will continue in Poland. Higher levels of local production is seen as essential to meeting growing consumer demand. In response, Poland's production base and infra ... Read More
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Breakfast Cereals in Romania
Breakfast Cereals in Romania Retail volume growth slowed down in breakfast cereals over 2024 as price increases continued to curtail demand for these items in Romania. Living costs remain high and breakfast cereals are normally lower on the priority list of essential daily foods, even among the core ... Read More
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Breakfast Cereals in Norway
Breakfast Cereals in Norway In 2024, breakfast cereals in Norway were gradually returning to pre-pandemic growth patterns. Retail volume growth was slightly negative in 2024, though this marks an improvement, as consumers have reverted to familiar, pre-COVID-19 routines. The potential for more dynam ... Read More
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Breakfast Cereals in Denmark
Breakfast Cereals in Denmark Breakfast cereals in Denmark saw retail volume sales rise during 2024, following flat growth in 2023. Overall, retail current value sales rose slightly faster than retail volume sales, underpinned by inflationary pressure on prices. However, the growth in retail current ... Read More
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Breakfast Cereals in Colombia
Breakfast Cereals in Colombia The breakfast cereals landscape underwent changes in 2024, driven by intensified competition from private labels and competition from alternative breakfast options, including bread. Retailer-affiliated private label lines have gained substantial traction by emphasising ... Read More
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Breakfast Cereals in Peru
Breakfast Cereals in Peru Due to an ongoing uncertain economy, consumers are increasingly seeking lower price points. While retail value sales grew by 3% in 2024, volume was much lower at under 1%. While prices stabilised in 2024, this was insufficient to trigger significant volume growth. Peruvian ... Read More
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Breakfast Cereals in Portugal
Breakfast Cereals in Portugal Private label is becoming increasingly influential in the purchasing decisions of breakfast cereal consumers. Private label goods are aligning their product portfolios with established manufacturers, with a focus on product areas perceived as healthier and lower in suga ... Read More
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Breakfast Cereals in Ireland
Breakfast Cereals in Ireland Breakfast cereals is set to see modest current value growth in Ireland in 2024. The previous year saw the breakfast cereals category record further strong price increases driven primarily by the limited global supply of wheat. However, volume sales across most breakfast ... Read More
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Breakfast Cereals in Chile
Breakfast Cereals in Chile The landscape of children's breakfast cereals in Chile is undergoing a significant transformation in response to increasing awareness among local parents about their children's nutritional needs. In particular, there has been a notable shift in parental attitudes towards h ... Read More
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Breakfast Cereals in Italy
Breakfast Cereals in Italy Breakfast cereals is achieving small positive volume gains in Italy in 2024, whilst value is better supported by high unit prices. As seen across categories, high prices caused by inflation are causing suppressed volume sales. In breakfast cereals, we note that the event o ... Read More
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Breakfast Cereals in Ukraine
Breakfast Cereals in Ukraine Dobrodiya Foods TOV has seen successful development in breakfast cereals despite Russia’s war in Ukraine and prevailing economic uncertainty. Although the company is yet to establish a significant share in breakfast cereals it is investing in new product development and ... Read More
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Breakfast Cereals in China
Breakfast Cereals in China In 2024, breakfast cereals in China is expected to maintain retail volume and current value growth, primarily driven by increasing consumer health awareness, urbanisation, and changing lifestyles. Hot cereals has been gaining popularity, and this is set to continue in 2024 ... Read More
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Breakfast Cereals in France
Breakfast Cereals in France Sales of breakfast cereals have remained stable in retail volume terms in 2024 albeit with only modest growth. Sales have been backed by more stable inflation in 2024 after the significant price hikes seen in 2022 and 2023. Private label products have also helped to drive ... Read More
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Breakfast Cereals in Mexico
Breakfast Cereals in Mexico In a challenging environment, producers of breakfast cereals in Mexico face an increasingly competitive landscape where they are attempting to attract consumers. Since breakfast cereals are price-sensitive products, promotions and discounts are playing a key role in boost ... Read More
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Breakfast Cereals in Hong Kong, China
Breakfast Cereals in Hong Kong, China Retail volume sales of breakfast cereals in Hong Kong remain flat in 2024, but above pre-pandemic levels. Local consumers are increasingly aware of following a healthy diet, and thus are focusing more on what they choose for breakfast. Although some breakfast ce ... Read More
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Breakfast Cereals in South Korea
Breakfast Cereals in South Korea With consumers having increasingly busy mornings, the traditional breakfast staple in South Korea, breakfast cereals, has been seeing declines in retail volume sales, and this is set to continue in 2024, although current value sales are expected to maintain growth. M ... Read More
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Breakfast Cereals in Australia
Breakfast Cereals in Australia Retail volume sales of breakfast cereals in Australia remain stable, but growth is flat in 2024, with weak performances by flakes, children’s breakfast cereals, and hot cereals. Despite Australia's growing population, per capita consumption of breakfast cereals is wani ... Read More
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Austria Breakfast Cereals
Breakfast Cereals in Austria Sales of breakfast cereals in Austria experienced a notable rebound in 2023 following the decline in retail volume sales observed in the previous year. Shifting consumer preferences, increased product innovation and evolving lifestyle trends all benefited category sales, ... Read More
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Breakfast Cereals in India
Breakfast Cereals in India Breakfast cereals maintained dynamic retail volume and current value growth in India in 2023, rising from a small base. Retail per capita consumption of breakfast cereals remains low in India due to limited consumption occasions. Players in breakfast cereals have therefore ... Read More
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Breakfast Cereals in Hong Kong, China
Breakfast Cereals in Hong Kong, China Breakfast cereals is set to see growth in retail current value terms in Hong Kong in 2023, although retail volume sales are anticipated to remain fairly static. The resumption of office working has been leading to a shift in consumer demand from hot cereals to r ... Read More
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