Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Toilet Care in Thailand
... decline in 2024, due to their high price, the larger categories of toilet liquids/foam and in-cistern devices maintained growth. Although toilet care saw lower price rises in 2024 than in 2023, consumers remained price-sensitive, as ... Read More
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Bleach in Mexico
... However, towards the end of the year, greater pressure was seen for household to make savings. The dynamics of the category were mainly concentrated in the pricing strategy of the main manufacturers, Industrias AlEn and ... Read More
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Surface Care in Mexico
... oldest brands, the focus of which is performance delivered through a powder format, recently launched its special liquid format for kitchens, offering disinfectant attributes, and highlighting its ability to remove grease and food stains from ... Read More
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Bleach in Estonia
... concerned about the chemical content of bleach and are opting for safer products in terms of the environment and also health. Euromonitor International's Bleach in Estonia market report offers a comprehensive guide to the size ... Read More
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Bleach in Costa Rica
... (CRC). Although many offerings in bleach are manufactured locally, most are made from imported raw materials. As a result, the revaluation of the exchange rate led to a decrease in production costs, which manufacturers passed ... Read More
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Toilet Care in Dominican Republic
... for this purpose as non-essential. Instead, they sought more affordable alternatives, such as multipurpose surface cleaners or, in some cases, powdered laundry detergent mixed with chlorine. Such purchasing behaviour was particularly noticeable within lower-income... Euromonitor ... Read More
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Bleach in Croatia
... slower growth compared to previous years. This stagnation can be attributed to a variety of factors, including a shift towards alternative cleaning products, increased consumer awareness of environmental concerns, and the growing preference for multipurpose ... Read More
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Surface Care in Bosnia and Herzegovina
... ongoing negative demographic trends affecting the country, there was limited potential for improved performance in the category. This stagnation was countered by the efforts of major players to revitalise the market through innovation and new ... Read More
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Polishes in Bosnia and Herzegovina
... in 2024, with shoe polish seeing a stand-out value growth performance of 8%. However, the product ranges within polishes saw very different performances, with shoe polish being the only product area to record positive retail ... Read More
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Bleach in Azerbaijan
... Bleach in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify ... Read More
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Polishes in Azerbaijan
... polish, they are being replaced by multi-purpose cleaners, with consumers perceiving multi-purpose cleaners as more economical and also more convenient. In terms of shoe polish, there is a trend towards more casual footwear, such as ... Read More
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Toilet Care in Latvia
... highest demand. Toilet care tablets and powders, which facilitate automatic cleaning with each flush, have also proved to be a practical solution for maintaining a consistently clean toilet. Euromonitor International's Toilet Care in Latvia market ... Read More
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Home Care in Panama
... a modest increase in retail volume terms during 2024, registering the weakest growth compared to other countries in the region. Laundry care and surface care constitute the two largest categories, both of which saw steady ... Read More
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Home Care in Iraq
... small and mid-sized local suppliers also entered the market in 2024, with a primary focus on dishwashing, bleach, surface care, and laundry care products. In regions where local suppliers are active, prices dropped, often at ... Read More
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Home Care in Portugal
... in home care. Nevertheless, private labels continued to see growth as local consumers remained price sensitive. Euromonitor International's Home Care in Portugal market report offers a comprehensive guide to the size and shape of the ... Read More
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Home Care in Bosnia and Herzegovina
... peak levels of 2022 and 2023. Furthermore, economic and political conditions remained unfavourable as the country struggled with its identity, influenced by the geopolitical shifts triggered by the war in Ukraine, the Israel-Hamas war, and ... Read More
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Home Care in Ghana
... they remain the most frequently purchased household items. However, rising costs have led consumers to switch between brands and seek more affordable alternatives while reducing non-essential purchases. Established brands such as Omo, Sunlight, Key Soap, ... Read More
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Home Care in Sweden
... growth was primarily driven by price increases, with the rate of these increases slowing as inflationary pressures eased. The deceleration in pricing was in line broader economic adjustments as Swedish households adapted to a more ... Read More
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Polishes in Portugal
... negatively impacted purchases of home care products considered non-essential. A lack of innovation and product diversification further hindered the category's performance. These factors lead to both volume and current value decline. Euromonitor International's Polishes in ... Read More
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Surface Care in Portugal
... volume discounts such as 2 or 3 items in a bundle pack in subcategories like standard floor cleaners and oven cleaners. Cif and Cillit Bang also offered cross-category discounts of the same brand in one ... Read More
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Toilet Care in Sweden
... feeling a growing sense of responsibility to make choices that contribute to environmental stewardship. As a result, sustainability has become a key factor influencing purchasing decisions – Swedish consumers are more likely to select products ... Read More
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Polishes in Sweden
... disrupted global supply chains and created material shortages, sourcing challenges, logistical bottlenecks and increased labour costs. However, these inflationary pressures have gradually eased, and by 2024, the rate of price growth moderated. Euromonitor International's Polishes ... Read More
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Polishes in Thailand
... strongest unit price rise within home care in 2024. Inflationary pressures continued to limit consumers’ disposable income in 2024, leading consumers to prioritise value and affordability. This translated into private label continuing to see a ... Read More
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Toilet Care in Mexico
... still find strong attributes such as practicality and savings in multi-purpose cleaners (surface care). Toilet care, which is dominated by SC Johnson & Son and Reckitt Benckiser, showed dynamism mainly in terms of line extensions. ... Read More
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Surface Care in Estonia
... their perceived value for money as well as their convenience. By opting for a single product, it can effectively replace several specialised cleaners, saving money. Though a much smaller product area, descales are also performing ... Read More
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