Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Wipes in Hungary
... Personal wipes, moist toilet wipes, baby wipes and general purpose wipes were the only areas to record retail volume rises. The success of general purpose wipes was due to their versatility and wide usage. In ... Read More
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Wipes in New Zealand
... restrictions, there was a surge in demand for cleaning products. However, with people now venturing out more frequently and reduced home cleaning requirements due to work-from-home trends, the value sales for surface care declined despite ... Read More
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Wipes in Morocco
... as general-purpose wipes, compete with pocket handkerchiefs and boxed facial tissues, others have no specific alternatives. The convenient packaging of wipes also meant the product could be used on-the-go, which was particularly attractive to busy ... Read More
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Wipes in Lithuania
... some instances, diminishing consumer base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. The prevailing economic strain prompted consumers to reassess their spending priorities, res... Euromonitor ... Read More
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Wipes in Finland
... more discerning approach, carefully evaluating product offerings based on price and quality. To stimulate sales, industry players focused on enhancing the value proposition of their products, whether through competitive pricing, improved sustainability credentials, or elevated ... Read More
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Wipes in Guatemala
... baby care, trusted brands like Huggies and Pampers are the go-to choices. However, for everyday cleaning tasks, lower priced brands are more popular, such as Family Choice, Chicolastic, Extra Large, Chiquitines and Bunnies. Euromonitor International's ... Read More
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Bleach in Kenya
... a challenging purchase option for lower-income consumers in the country. To address concerns over affordability, manufacturers introduced smaller packaging options, which offered value for money and reduced the initial outlay for purchases. These smaller packs ... Read More
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Wipes in Greece
... rising cost of living, with consumers prioritising essential goods. Traditionally, baby wipes in Greece are not solely used by parents but are considered a versatile product, almost becoming a household commodity, used for cleaning various ... Read More
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Wipes in South Korea
... and sustained uptick in demand for wipes that align with eco-friendly practices. This green momentum reflects a broader societal shift towards sustainable choices, with consumers actively seeking products that minimise their environmental impact. Players’ response ... Read More
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Toilet Care in Cameroon
... to the prevalent use of powder bleach and handwash detergent as makeshift toilet care alternatives, coupled with the limited availability of water-based system toilets in Cameroonian homes. Euromonitor International's Toilet Care in Cameroon market report ... Read More
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Polishes in Cameroon
... shoe polish resulting from this, is helping to stabilise prices in the category. Indeed, it is noted that price hikes have previously been extremely steep for leading shoe polish brands such as Kiwi (SC Johnson ... Read More
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Wipes in Croatia
... outbreak of COVID-19, with this helping to support demand for household wipes, and well as personal wipes for the family. Despite the financial pressures experienced by many households and the need to economise, wipes remain ... Read More
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Surface Care in Cameroon
... local brands and well-executed awareness campaigns further reinforce the position of multi-purpose cleaners, fostering the growth seen. Euromonitor International's Surface Care in Cameroon market report offers a comprehensive guide to the size and shape of ... Read More
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Wipes in France
... to wash their hands more frequently than pre-pandemic, the use of wipes to clean hands has not stuck. Inflationary pressures hit wipes hard and both volume and current value sales plummeted throughout most of the ... Read More
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Wipes in Georgia
... affordability over brand recognition. Large package sizes, particularly those containing 100-120 sheets, continue to be favoured by consumers seeking value for money. Additionally, there is a distinct preference among consumers for high-quality wipes for skin ... Read More
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Wipes in Dominican Republic
... clean babies' skin but for other purposes, such as adult facial cleansing and surface cleaning, and among higher-income demographics, it is also used as a substitute for toilet paper. As such, it has been noted ... Read More
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Wipes in Ecuador
... providing customers with a wide array of choices in terms of variety, quality, and pricing. Private labels have continued to carve out a larger share within various retail chains, including supermarkets and pharmacies. In line ... Read More
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Home Care in Cameroon
... categories such as bar detergents and shoe polish. However, the industry has, to some extent, achieved a semblance of stability through 2023. Euromonitor International's Home Care in Cameroon market report offers a comprehensive guide to ... Read More
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Wipes in Denmark
... factors like energy, material sourcing, labour, logistics and supply chain constraints. Consequently, while almost all categories within wipes recorded retail current value increases, most saw negative results in retail volume sales. Indeed, retail volume growth ... Read More
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Bleach in Cameroon
... brand's well-established presence and the solid reputation it has earned for delivering high-quality and highly effective bleach products. However, this long-standing supremacy now faces challenges from key competitors who, although they may not be in ... Read More
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Wipes in Costa Rica
... like Scott, for instance, have introduced wipes made from natural fibres without alcohol, appealing to eco-conscious consumers seeking gentle and sustainable options. Similarly, Saba's Sensiti-V wipes cater to individuals with sensitive skin, offering a versatile ... Read More
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Wipes in Bulgaria
... since the COVID-19 pandemic, with categories like wet wipes being rediscovered. As people's lives returned to greater normality and more time was spent out of home, the convenience and advantages of personal wipes became more ... Read More
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Wipes in Egypt
... by consumers facing economic challenges and budget constraints. The steep 45% average price increase prompted consumers to prioritise more essential household needs over quality brands, opting instead for more affordable alternatives. This shift in consumer ... Read More
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Wipes in Estonia
... volume growth in 2023, emerging as the fastest-growing category within wipes. This surge in demand can be attributed to an increased emphasis on personal hygiene among consumers, who are increasingly seeking convenient and effective solutions ... Read More
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Wipes in the Czech Republic
... A key driver for the category is the convenience of these products and their ease of use and versatility. Euromonitor International's Wipes in Czech Republic report offers a comprehensive guide to the size and shape ... Read More
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