Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Toilet Care in Italy
... its Duck branded range of products. For example, the company introduced its Duck Fresh Discs and Duck Active Clean toilet care products which were made available in limited editions. Limited editions are seen as a ... Read More
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Bleach in Italy
... other home care products containing bleach. The wording “with bleach” has increasingly been used on the labelling of surface care and other home care products since the pandemic, with these products appealing to consumers looking ... Read More
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Surface Care in Italy
... to in the past. This is partly because many people have returned to the workplace and are spending more time away from home leading busier lifestyles. This has resulted in a situation where consumers have ... Read More
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Home Care in Indonesia
... this growth were increasing awareness of hygiene and cleanliness, urbanisation, and the country’s rising middle-class population. Local consumers are becoming more focused on maintaining clean and healthy environments at home - particularly after the pandemic ... Read More
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Toilet Care in Chile
... high promotional activity during the year by supermarkets and hypermarkets. Nevertheless, these promotions encouraged some purchases as consumers looked for attractive deals, resulting in a slowdown in retail volume decline compared to the previous year. ... Read More
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Polishes in Chile
... no longer viewed as essential, and the lack of innovation from manufacturers adversely affected demand during the review period. Many local consumers perceive polishes as outdated due to their specialised use cases. Euromonitor International's Polishes ... Read More
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Polishes in Argentina
... the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic ... Read More
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Surface Care in Argentina
... shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and ... Read More
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Toilet Care in Bulgaria
... distributors and retailers, driven by rising energy prices and higher wages. Performance varied across the category, with rim blocks and toilet liquids/foams leading growth. The success of rim blocks is attributed to their dual effect: ... Read More
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Surface Care in Egypt
... to boycott Western brands. Dettol holds a strong lead in home care disinfectants despite losing some ground in 2024. In general, Dettol’s built-in disinfection reputation ensures that its products hold an advantage over competitors, especially ... Read More
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Bleach in Egypt
... like cleaning bathrooms, removing mildew, and cleaning glass dishes. Average unit prices of bleach increased by 50% following the devaluation of the Egyptian pound by more than 50% to LE48 per US Dollar, translating into ... Read More
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Surface Care in Switzerland
... gained traction, recording 3% retail volume growth in 2024. These products offer a quick and easy solution for cleaning various surfaces. Euromonitor International's Surface Care in Switzerland market report offers a comprehensive guide to the ... Read More
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Surface Care in Ireland
... and this trend continued in 2024. Nonetheless, retail volume sales remained well above their pre-COVID-19 level during the latter year, supported in part by ongoing population growth. Euromonitor International's Surface Care in Ireland market report ... Read More
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Bleach in Bolivia
... are opting for alternatives such as multi-purpose cleaners, which have less chemicals and are less abrasive than pure bleach. Euromonitor International's Bleach in Bolivia market report offers a comprehensive guide to the size and shape ... Read More
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Polishes in Canada
... the smallest decline as Canadian consumers continued to maintain cleaning habits and furniture polish is used across a relatively broad range of occasions and is available at lower prices than other polishes. For example, Walmart ... Read More
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Bleach in Canada
... the cumulative price increases weighed on inflation-weary consumers who looked for promotions and discounts. Immigration-driven population growth lent support to the category as newly arrived consumers purchased items for their new households, but this was ... Read More
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Surface Care in Hungary
... and bathroom cleaners. Window/glass cleaners also recorded an increase in retail volume, thanks to wider product availability and the trend towards frequent window cleaning. However, there was also an increased preference for multi-purpose cleaners, which ... Read More
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Polishes in Hungary
... volume sales in 2024, although there was a modest increase in value sales, largely driven by price increases. In addition to rising prices, manufacturers did not support these products, with a lack of promotional activity ... Read More
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Bleach in Israel
... product offerings forces brands to compete primarily on price. As a result, despite the broader economic pressures of rising inflation within the local market, bleach has seen little to no price growth. The need for ... Read More
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Bleach in Norway
... harmful chemicals, which includes bleach. Bleach received a boost during the pandemic thanks to its well-recognised and effective sanitising properties, but volume sales fell back into decline thereafter. Older consumers still tend to favou... Euromonitor ... Read More
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Bleach in New Zealand
... purchases of other home care products. The cost-of-living pressures on consumers impacted nearly every facet of retailing, including home care, in New Zealand. High inflation from 2022 through to mid-2024 resulted in elevated interest rates ... Read More
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Polishes in Peru
... households have become more cautious with their spending, prioritising essential items. An important trend is the growing popularity of multi-purpose cleaners, which have not only gained traction over more specialised cleaning products but have also ... Read More
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Toilet Care in Peru
... the home, has served to hinder demand. Moreover, the challenging economic environment has slowed recovery across many categories, including toilet care, with such products seeing a reduction in consumer awareness. Euromonitor International's Toilet Care in ... Read More
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Bleach in Romania
... three years of the review period. Indeed, volume sales fell below the levels seen immediately before the outbreak of COVID-19. The same preoccupation with health and wellness that drove sales during the pandemic is now ... Read More
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Toilet Care in Romania
... power. Nevertheless, Romanian consumers remained cautious in their approach to spending and some consumers continued to show high levels of price sensitivity. On the other hand, premiumisation remains a growing trend in Romania, with numerous ... Read More
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