Category: Household Cleaners
Middle East Household Cleaners
-
Home Care Packaging in the United Arab Emirates
... for the liquid detergents used in these machines, providing durable and leak-resistant packaging that offers robust protection against moisture and light. HDPE bottles were also recording unit volume growth in fabric softeners, strengthening their position ... Read More
-
Home Care in Middle East and Africa
... continued to grow in the subsequent years in both volume and real value terms, in spite of home care in a number of countries in the region operating in a tough economic climate at the ... Read More
-
Wipes in Israel
... consumers are usually loyal to brands in the baby wipes category. However, these price hikes proved too much for many consumers in the midst of a general rise in the cost of living, and led ... Read More
-
Wipes in Saudi Arabia
... continued to resume pre-COVID-19 pandemic lifestyles, an expanding baby care products offer, technological improvements and urbanisation. These factors aided the category's growth potential towards the end of the review period, as more and more consumers ... Read More
-
Home Care in Lebanon
... money on products that are seen as non-essential. Within the context of the deep and seemingly intractable socioeconomic crisis, this means that most consumers are sticking to the absolute basics such as powder detergents, hand ... Read More
-
Toilet Care in Israel
... context of the broader increase in the cost of living, this has led to heightened consumer budget consciousness and increased price sensitivity. After late price rises in 2022, leading category player Sano Bruno's Enterprises Ltd ... Read More
-
Surface Care in Israel
... of materials and production, in addition to import taxes. While the impact was felt by local consumers, resulting in a third consecutive year of retail volume declines in 2023, this performance was also due to ... Read More
-
Polishes in Israel
... to lead busy lifestyles, especially following the easing of pandemic-related restrictions, with a high number of working hours. Therefore, products not deemed necessary for basic cleanliness and hygiene in the home were left out of ... Read More
-
Home Care in Oman
... the majority of consumers. In 2023, sales continued to be boosted by ongoing urbanisation, rising consumer hygiene awareness, the increasing number of households in the country, and a general embracing of Western consumption trends. Euromonitor ... Read More
-
Home Care in Jordan
... care product prices have witnessed a slight decline, leading to an increase in volume sales compared to current value. This trend reflects a dynamic market landscape where consumer preferences for on-trade purchases have influenced overall ... Read More
-
Home Care in Qatar
... hygiene in the home, thanks to the continuation of a trend that developed as a result of the COVID-19 crisis. Meanwhile, strong value growth was also fuelled by high inflation, with manufacturers facing a significant ... Read More
-
Home Care in Kuwait
... this, home care saw steady gains in 2023 backed by rising incomes, population growth, urbanisation and growing investment in the market with an increasing number of new and innovative products. With the pandemic over foreign ... Read More
-
Home Care in Israel
... a second consecutive year of significant price rises, with the average unit price of certain home care categories, including air care, dishwashing, and home insecticides, recording double-digit growth. Euromonitor International's Home Care in Israel market ... Read More
-
Home Care in Iraq
... of life, the shift towards more modern housing and the increasingly Western lifestyle habits of affluent urban dwellers. Nonetheless, exchange rate anomalies suppressed spending power, with private label and local brands benefiting from price sensitivity ... Read More
-
Bleach in Israel
... hygiene concerns. Euromonitor International's Bleach in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), ... Read More
-
Toilet Care in Saudi Arabia
... in easy-glide application. Local consumers appreciate toilet care products such as these, because of their undeniable necessity in cleaning and effectiveness, along with the efficiency and time-saving nature. Toilet liquids/foam also benefits from its more ... Read More
-
Bleach in Saudi Arabia
... demand continued to rise in 2023, as bleach offers a much lower average unit price compared to surface care, for instance. Therefore, despite growing concerns about the chemical composition of bleach, with some consumers moving ... Read More
-
Bleach in the United Arab Emirates
... the category's retail volume growth compared to the surge in 2020. Despite ongoing positive growth in retail volume and current value terms in 2023, the pace of this growth has decelerated since the peak of ... Read More
-
Surface Care in Saudi Arabia
... in 2023. Products in surface care claiming to kill 99.99% bacteria or germs and providing long-lasting effects are continuing to see greater demand for cleaning, hygiene and disinfection purposes. Euromonitor International's Surface Care in Saudi ... Read More
-
Home Care in Saudi Arabia
... home seclusion, demand for many products increased in 2023. This performance was supported by a number of factors. Euromonitor International's Home Care in Saudi Arabia market report offers a comprehensive guide to the size and ... Read More
-
Polishes in the United Arab Emirates
... by the surging demand for premium and luxurious furniture. Simultaneously, the increasing interest in high-quality furnishings reflects a noteworthy trend in the local market, driving up consumer demand for metal furniture, which is expected to ... Read More
-
Home Care in the United Arab Emirates
... and heightened consumer demand for essential home care products, as well as latent category products, shaping the direction of market expansion. Euromonitor International's Home Care in United Arab Emirates market report offers a comprehensive guide ... Read More
-
Polishes in Saudi Arabia
... instance, with the latter experiencing the strongest decline in 2020. Euromonitor International's Polishes in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
-
Surface Care in the United Arab Emirates
... money. As households contend with rising living expenses, a noticeable trend is emerging that favours multi-purpose cleaners. These versatile solutions offer cost-effective options for various cleaning needs, particularly appealing to budget-conscious consumers. The resulting surge ... Read More
-
Toilet Care in the United Arab Emirates
... players are prioritising promotional offers and price reductions to maintain and expand their presence. Key brands such as Reckitt Benckiser Arabia's Harpic and Jeyes Ltd's Bloo have been offering discounted prices and buy-one-get-one-free deals, especially ... Read More
Research Assistance
