Category: Household Cleaners
Central America Household Cleaners
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Wipes in Guatemala
... seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. In addition, baby wipes are also ... Read More
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Wipes in Costa Rica
... were able to lower their product prices, making them more accessible to consumers. As a result, consumers were able to purchase more at lower prices, which contributed to an increase in volume sales over the ... Read More
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Toilet Care in Guatemala
... material and ingredient costs, which had previously driven up prices. As cost pressures eased, companies sought to attract price-sensitive consumers by offering a variety of promotions and discounts throughout the year. Despite these efforts, toilet ... Read More
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Surface Care in Guatemala
... of pricing across the category. Interestingly, while some product segments experienced slight price increases, subcategories such as all-purpose cleaning wipes, home care disinfectants, and oven cleaners recorded price decreases. Multi-purpose cleaners continued... Euromonitor International's Surface ... Read More
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Polishes in Guatemala
... a relatively small portion of the population. The limited penetration of polishes is largely attributed to their high price point and the perception among Guatemalan consumers that these products are non-essential. Consequently, polishes are typically ... Read More
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Home Care in El Salvador
... were reflected in higher retail prices. Consumer price sensitivity benefited multi-purpose products, larger pack sizes and private label while low washing machine and dishwasher ownership rates and significant underemployment hampered market sales. Euromonitor International's Home ... Read More
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Home Care in Guatemala
... environment had a favourable impact on consumer demand for home care products, driving growth both in volume and value. The improved purchasing power of households, supported by economic stability, contributed to a steady rise in ... Read More
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Bleach in Guatemala
... by the stabilisation of raw material and ingredient costs, which played a crucial role in normalising bleach prices across the market. In addition to this, both modern grocery retailers and small local grocers frequently implemented ... Read More
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Home Care in Honduras
... floor polishes and even air fresheners. The country has a high poverty rate and is one of the economies with the lowest per capita incomes in Central America, all of which prevent the premiumisation of ... Read More
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Home Care in Panama
... a modest increase in retail volume terms during 2024, registering the weakest growth compared to other countries in the region. Laundry care and surface care constitute the two largest categories, both of which saw steady ... Read More
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Bleach in Costa Rica
... (CRC). Although many offerings in bleach are manufactured locally, most are made from imported raw materials. As a result, the revaluation of the exchange rate led to a decrease in production costs, which manufacturers passed ... Read More
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Toilet Care in Costa Rica
... as local consumers favoured more affordable alternatives, such as bleach and surface care products. The fact that toilet care products are mainly imported limits their affordability. Rim blocks continued to account for the bulk of ... Read More
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Surface Care in Costa Rica
... Costa Rican colon (CRC). Although several surface care products are manufactured locally, many are made from imported raw materials. As a result, the revaluation of the exchange rate led to a decrease in production costs, ... Read More
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Polishes in Costa Rica
... current value sales slowed during the latter part of the review period, and this trend continued in 2024. Competing products, such as surface care, increasingly offer cleaning properties that are similar to polishes. Many local ... Read More
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Home Care in Costa Rica
... demand for home care, with a modest acceleration in retail volume sales. However, the rate of growth in retail current value sales slowed significantly, due in large part to a slowdown in the rate of ... Read More
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