Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
-
Home Care in Lithuania
... rising wages, which served to enhance household spending. Indeed, the Lithuanian economy remained strong compared to neighbouring and Western European markets, despite geopolitical tensions stemming from the war in Ukraine. Meanwhile, on the domestic front,... ... Read More
-
Polishes in Vietnam
... increasing ownership of home appliances and premium footwear that require frequent polishing. Shoe polish remained the overwhelmingly dominant category in 2024, and continued to see growth. Euromonitor International's Polishes in Vietnam market report offers a ... Read More
-
Toilet Care in Vietnam
... highlights an ongoing household need and rising awareness of sanitation, particularly as consumers increasingly prioritise maintaining a clean, germ-free environment. Growth has also been supported by factors such as busier lifestyles, and the construction of ... Read More
-
Toilet Care in Singapore
... is an ongoing trend following the era of the pandemic. Indeed, although concerns about infection have eased in the post-pandemic landscape, maintaining a hygienic toilet environment remains a core habit in local households, as consumers ... Read More
-
Home Care in Singapore
... volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper dip seen in 2023. Overall positive growth is attributed to increasing demand for hygienic and multi-functional products, ... Read More
-
Surface Care in Singapore
... time outside the home, whether for work, social activities, or leisure, thus, the emphasis on frequent and intensive household cleaning has naturally decreased. Indeed, this is more of a return to pre-pandemic routines, which reflects ... Read More
-
Bleach in Singapore
... declines over the forecast period. Notably, consumers are becoming increasingly concerned about the use of bleach, as instead they increasingly prioritise health, safety, and environmental sustainability in their cleaning product choices. Indeed, the spotlight on ... Read More
-
Polishes in Singapore
... with a lesser impetus coming from the resurgence of consumer mobility and social occasions in the post-pandemic landscape. Euromonitor International's Polishes in Singapore market report offers a comprehensive guide to the size and shape of ... Read More
-
Surface Care in Vietnam
... particular, has increasingly become a daily activity, or carried out at least several times a week, as urban and suburban residents respond to rising levels of air pollution, which bring dust and pollutants indoors. Floor ... Read More
-
Bleach in Vietnam
... powerful multipurpose home care product. However, the rates of volume growth saw a slowdown over the course of the review period. The Vietnamese market is already saturated with a wide range of bleach products, alongside ... Read More
-
Home Care in Vietnam
... Vietnam’s average inflation rate met the target of remaining below 4.5%, and this drove rising disposable incomes and maintained consumers’ purchasing power. Many people therefore looked for higher quality, more effective, and more convenient products. ... Read More
-
Global FMCG Market 2025-2029
... analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, ... Read More
-
Toilet Care in Poland
... Consumers prioritise products that offer both high performance and pleasant scents, which helps to drive interest in novel offerings. Euromonitor International's Toilet Care in Poland market report offers a comprehensive guide to the size and ... Read More
-
Bleach in Poland
... the environment, as well as less versatile than products such as multi-purpose cleaners. Sales volumes are also decreasing, despite occasional efforts to revive the category through new scents or improved formulations, which have failed to ... Read More
-
Polishes in Poland
... Euromonitor International's Polishes in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you ... Read More
-
Bleach in Portugal
... chemicals harmful to human health and the environment. Euromonitor International's Bleach in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
-
Surface Care in Slovakia
... current value sales grew healthily, but at a much slower rate than in 2023 as inflation and price increases slowed. Nonetheless, many consumers focused on lower-priced yet effective surface care products, which maintained multi-purpose cleaners’... ... Read More
-
Toilet Care in Slovakia
... in purchasing decisions. Therefore, consumers often chose to purchase products positioned as highly effective, but with a lower impact on the environment, in terms of product and packaging. Euromonitor International's Toilet Care in Slovakia market ... Read More
-
Surface Care in Ukraine
... trend is further driven by cost concerns, as multi-purpose solutions not only save money but also help reduce waste. At the same time, technological advances have improved the effectiveness of these products, making them even ... Read More
-
Polishes in Ukraine
... need for shoe care products surged drastically, outpacing pre-war demand by several times. However, this growth is likely to be temporary, as it is closely tied to the ongoing conflict. Once the war ends and ... Read More
-
Bleach in Ukraine
... appeal to health-conscious and environmentally aware consumers. As a result, many households have been shifting away from conventional bleach in favour of alternatives that offer both strong cleaning performance, while also being kinder to both ... Read More
-
Surface Care in Turkey
... electro-static and excluding wipes) and wipes and refills (dry electro-static). Multi-purpose cleaners experienced a positive volume growth of 7%, as consumers increasingly favoured versatile cleaning solutions for multiple surfaces. The ability to clean various surfaces... ... Read More
-
Polishes in Turkey
... consumers increasingly favoured modern furniture and laminated floors, which do not require polishing. Traditional wooden furniture, once a staple in Turkish homes, is now seen as outdated, and the high cost of real wood floors ... Read More
-
Toilet Care in Turkey
... sales, with in-cistern devices seeing the strongest fall in volume sales of 1%. However, rim blocks and rim liquids both recorded positive retail volume growth. These products are appealing scents, particularly favoured during promotional periods. ... Read More
-
Surface Care in Thailand
... the country and sales are not notable. With lower price increases in 2024, this drove up the volume growth rate in 2024. However, inflationary pressures continued to squeeze household budgets, which led an increasing number ... Read More
Research Assistance
