Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Home Care in Middle East and Africa
... continued to grow in the subsequent years in both volume and real value terms, in spite of home care in a number of countries in the region operating in a tough economic climate at the ... Read More
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Wipes in Uzbekistan
... gained momentum during the pandemic, and which continues to exhibit consistent growth. Euromonitor International's Wipes in Uzbekistan report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Home Care in Western Europe
... since struggled to record positive growth in either volume or real value terms. However, modest value growth was seen in 2023, albeit amidst an inflationary environment, with continued positive, if generally slow, value growth expected ... Read More
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Wipes in Uruguay
... relatively high unit price and small easy-to-carry format. As a result, they were one of the most smuggled products in tissue and hygiene. Large numbers of Uruguayans purchased wipes in supermarkets across the border in ... Read More
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Wipes in Ukraine
... deodorant wipes being a relatively small and emerging market. The surge in popularity can be attributed to the increasing availability of this product, its convenience and its portability. Nonetheless, it remains a niche market with ... Read More
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Wipes in Serbia
... been rising due to the soaring costs of raw materials, logistics and operations. Consequently, consumers prefer to buy larger wipes that offer a lower unit cost per sheet. Although there are pressures on budgets, busier ... Read More
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Wipes in Kazakhstan
... value sales and this was mainly baby wipes, followed by general purpose wipes, with general purpose wipes registering the highest volume growth. Euromonitor International's Wipes in Kazakhstan report offers a comprehensive guide to the size ... Read More
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Wipes in Thailand
... home. This increase in demand is reflective of evolving consumer lifestyles and preferences that prioritise convenience, hygiene, and on-the-go solutions. One significant driver behind the heightened demand was the increased use of wipes during travel ... Read More
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Wipes in Portugal
... well. The economic constraints and abandonment of cleaning routines compared to COVID-19 years led to a decline in the use of personal disinfection wipes, which negatively impacted categories such as general-purpose wipes. As a consequence, ... Read More
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Wipes in Turkey
... wipes catering to specific needs and preferences of consumers. For instance, Uni Baby Soft, a brand offering baby wipes made from organic cotton and infused with organic olive oil, gained traction among discerning consumers seeking ... Read More
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Wipes in Cameroon
... priced brands, including Softcare, Familia, Cutties, Joylinks, and Molfix, has further increased awareness and demand, and there is a noticeable shift away from cheaper alternative products such as toilet paper. Many parents who buy disposable ... Read More
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Wipes in Taiwan
... moist toilet wipes in terms of volume growth during the year. Sales were boosted by continuing consumer concerns over personal hygiene, in the wake of the recent pandemic. In line with this trend, there was ... Read More
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Wipes in Malaysia
... women in the workforce (including in senior positions) and enjoying active, out-of-home lifestyles. For example, the Libresse brand in menstrual care (Vinda Malaysia Sdn Bhd) is cited to be promoting the sale of intimate wipes ... Read More
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Wipes in Sweden
... inflation, increased input prices, supply chain disruptions, high freight costs and higher labour costs equated to higher retail price points. As a result, consumers were more cautious regarding non-essential spending with volume sales of baby ... Read More
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Wipes in Slovakia
... COVID-19, with this helping to support the volume demand for a range of cleaning products for the home, for themselves and for their family. This has helped to sustain demand for wipes despite financial pressures ... Read More
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Wipes in Israel
... consumers are usually loyal to brands in the baby wipes category. However, these price hikes proved too much for many consumers in the midst of a general rise in the cost of living, and led ... Read More
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Wipes in Saudi Arabia
... continued to resume pre-COVID-19 pandemic lifestyles, an expanding baby care products offer, technological improvements and urbanisation. These factors aided the category's growth potential towards the end of the review period, as more and more consumers ... Read More
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Home Care in Latin America
... in the next two years. However, home care enjoyed a stronger performance in 2023, in spite of the high inflation impacting the region. Positive growth is expected over the forecast period, when increasing usage of ... Read More
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Wipes in the Philippines
... the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, a legacy of the pandemic, which fuelled demand for these products. Euromonitor International's Wipes in Philippines report offers a comprehensive guide to the ... Read More
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Home Care in Asia Pacific
... inflationary backdrop. Tablet detergents continues to be one of the most dynamic products in the region, with Kao’s entry into this category in Japan likely to help drive further growth in the coming years. Laundry ... Read More
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Home Care in Hong Kong, China
... and deodorisation features, which added value to new product launches. Growth was primarily supported by innovations such as product formula upgrades and packaging design improvements amidst eco-friendly concerns. There were also several rounds of price ... Read More
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Toilet Care in Hong Kong, China
... rigorous cleaning routines and a hygienic bathroom area, including the toilet, to reduce the transmission of bacteria and viruses. As a result, toilet care continued to see growth and elevated demand compared with pre-pandemic in ... Read More
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Surface Care in Hong Kong, China
... to maintain a hygienic home, but as the pandemic ended, consumer concern eased, volume sales started to slow. Nevertheless, volume sales remained far higher than the pre-pandemic (2019) level. In 2023, multipurpose cleaners and home ... Read More
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Polishes in Hong Kong, China
... decline in Hong Kong in 2023 due to decreasing sales of leather shoes. This was driven in particular by younger consumers, who typically favour sneakers, which do not need polishing, rather than formal leather footwear. ... Read More
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Bleach in Hong Kong, China
... spend more time outside of their homes. As a result, the number of consumers demanding bleach to help eliminate germs and maintain a hygienic living environment decreased, as less time was spent at home, and ... Read More
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