Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Bleach in Uzbekistan
... bleach have remained relatively unchanged, with local and Russian brands sustaining steady sales over time. Euromonitor International's Bleach in Uzbekistan market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Bleach in Ecuador
... due to drought that hampered hydroelectricity production, leading to frequent blackouts. With heightened price sensitivity, more affordable private label gained, particularly as bleach is seen as a generic product, with little to differentiate between branded ... Read More
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Surface Care in Ecuador
... due to drought that hampered hydroelectricity production, leading to frequent blackouts. As such, with consumers being highly price sensitive, multi-purpose cleaners remained one of the best-selling products within surface care. Multi-purpose cleaners are seen as ... Read More
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Home Care in El Salvador
... were reflected in higher retail prices. Consumer price sensitivity benefited multi-purpose products, larger pack sizes and private label while low washing machine and dishwasher ownership rates and significant underemployment hampered market sales. Euromonitor International's Home ... Read More
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Home Care in Guatemala
... environment had a favourable impact on consumer demand for home care products, driving growth both in volume and value. The improved purchasing power of households, supported by economic stability, contributed to a steady rise in ... Read More
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Bleach in Guatemala
... by the stabilisation of raw material and ingredient costs, which played a crucial role in normalising bleach prices across the market. In addition to this, both modern grocery retailers and small local grocers frequently implemented ... Read More
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Bleach in Japan
... extremely high risk, to Class 5 status, similar to that of seasonal influenza. This change led to a relaxation of various health measures, giving the impression to society that the pandemic was over. Consequently, in ... Read More
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Toilet Care in Finland
... and better surface coverage. Products with thick foam or gel consistency that can cling to toilet surfaces for extended periods are gaining popularity, as they help break down stains, limescale, and bacteria without requiring constant ... Read More
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Polishes in the Philippines
... polish, saw growth under the average for overall polishes, due to maturity, and a lack of innovation and new product introductions, as manufacturers perceive limited opportunities for ground-breaking advances beyond the existing product range. However, ... Read More
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Home Care in Honduras
... floor polishes and even air fresheners. The country has a high poverty rate and is one of the economies with the lowest per capita incomes in Central America, all of which prevent the premiumisation of ... Read More
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Surface Care in Lithuania
... of COVID-19. However, as the situation has normalised, consumers are reverting to more typical purchasing patterns. Euromonitor International's Surface Care in Lithuania market report offers a comprehensive guide to the size and shape of the ... Read More
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Bleach in Slovenia
... the decline as consumers increasingly shift towards more eco-friendly surface care alternatives, driven by growing environmental awareness and sustainability concerns. The lack of dynamism in terms of innovation or new product launches is further impacting ... Read More
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Polishes in Slovenia
... seek to manage household budgets and address the rising cost of living. Moreover, while the category has shown signs of resilience, these ongoing price hikes, coupled with low levels of consumer confidence, have limited its ... Read More
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Bleach in Serbia
... home care products. Growing health and environmental cautiousness is discouraging the sales of bleach in Serbia, acting as a key barrier to development. As such, demand for bleach has been declining in favour of modern ... Read More
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Toilet Care in Serbia
... Beograd doo’s Domestos Foam upside down spray, aimed at making the cleaning process easier and quicker. Unique products like this give brands a strong competitive advantage and strengthen their bargaining power with retailers. The strong ... Read More
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Home Care in Slovenia
... recovery in consumer confidence, following the moderation of inflation. However, the lingering effects of these inflationary pressures (which rose to peak of around 11% in July 2022) have led consumers to trade down to lower-priced ... Read More
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Bleach in Lithuania
... some consumers who value its affordability and powerful effectiveness in leaving surfaces free from bacteria. Euromonitor International's Bleach in Lithuania market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Toilet Care in Slovenia
... quality of life, are the primary drivers of growth. Performance is further bolstered by frequent product innovations, as leading brands continue to introduce more convenient formats. This trend is expected to persist throughout the forecast... ... Read More
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Surface Care in Serbia
... cleaner. By adopting this strategy, households can limit expenditure on home care products. Within surface care, multi-purpose cleaners are preferred over room-specific products in Serbia. No other surface care category can come close to multi-purpose ... Read More
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Home Care in Serbia
... Price sensitivity encouraged households to purchase home care products on promotion, with manufacturers and retailers widely embracing this tactic. Average price promotions were less pronounced than in 2023, as players sought to protect margins. There ... Read More
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Surface Care in Slovenia
... well as window/glass cleaners, which are benefiting from the expansion of construction activities and the creation of new living and working spaces across the country. A growing emphasis on enhancing quality of life has driven ... Read More
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Home Care in Sri Lanka
... 2023. As inflationary pressure fell sharply, players lowered or slowed price increases to pique the interest of consumers. While price and essentials were the key factors for many consumers, some traded-up to products offered in ... Read More
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Home Care in Lithuania
... rising wages, which served to enhance household spending. Indeed, the Lithuanian economy remained strong compared to neighbouring and Western European markets, despite geopolitical tensions stemming from the war in Ukraine. Meanwhile, on the domestic front,... ... Read More
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Toilet Care in Lithuania
... reflecting their strong presence in many households. Category sales are actively driven by frequent promotions, with discounts reaching up to 50%, particularly in the rim blocks segment, making these products more accessible to consumers. Additionally, ... Read More
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Polishes in Lithuania
... more versatile household products, such as multi-purpose cleaners, which are considered a more cost-effective solution. Moreover, since the COVID-19 pandemic, people have spent less time at home, further reducing interest in polishing floors and furniture. ... Read More
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