Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Home Care in Latin America
... in the next two years. However, home care enjoyed a stronger performance in 2023, in spite of the high inflation impacting the region. Positive growth is expected over the forecast period, when increasing usage of ... Read More
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Wipes in the Philippines
... the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, a legacy of the pandemic, which fuelled demand for these products. Euromonitor International's Wipes in Philippines report offers a comprehensive guide to the ... Read More
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Home Care in Asia Pacific
... inflationary backdrop. Tablet detergents continues to be one of the most dynamic products in the region, with Kao’s entry into this category in Japan likely to help drive further growth in the coming years. Laundry ... Read More
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Home Care in Hong Kong, China
... and deodorisation features, which added value to new product launches. Growth was primarily supported by innovations such as product formula upgrades and packaging design improvements amidst eco-friendly concerns. There were also several rounds of price ... Read More
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Toilet Care in Hong Kong, China
... rigorous cleaning routines and a hygienic bathroom area, including the toilet, to reduce the transmission of bacteria and viruses. As a result, toilet care continued to see growth and elevated demand compared with pre-pandemic in ... Read More
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Surface Care in Hong Kong, China
... to maintain a hygienic home, but as the pandemic ended, consumer concern eased, volume sales started to slow. Nevertheless, volume sales remained far higher than the pre-pandemic (2019) level. In 2023, multipurpose cleaners and home ... Read More
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Polishes in Hong Kong, China
... decline in Hong Kong in 2023 due to decreasing sales of leather shoes. This was driven in particular by younger consumers, who typically favour sneakers, which do not need polishing, rather than formal leather footwear. ... Read More
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Bleach in Hong Kong, China
... spend more time outside of their homes. As a result, the number of consumers demanding bleach to help eliminate germs and maintain a hygienic living environment decreased, as less time was spent at home, and ... Read More
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Polishes in South Africa
... unit prices of polishes, local consumers continued to shift away from these products as they sought to only buy essential items and reduce their usage of expensive home care options during the high inflationary period. ... Read More
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Surface Care in South Africa
... rise in unit prices of surface care. This scenario benefited multi-purpose cleaners that could be used on a wide range of surfaces around the home, thus reducing consumers’ outgoings on separate, task-specific surface care. Some ... Read More
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Home Care in South Africa
... individuals in South Africa, the impact of elevated inflation changed overall consumer behaviour. Rather than shopping for premium goods, even some affluent consumers sought more competitive prices or bulk purchases to save money. The growth ... Read More
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Toilet Care in South Africa
... in addition to increasing costs of transport, fuel and electricity incurred by all South Africans. This resulted in consumers being able to assign a lower proportion of their incomes from their food budgets to home ... Read More
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Bleach in South Africa
... inflationary pressures resulted in category leader Domestos (Unilever) losing notable value share in 2023. Offering a thicker consistency of bleach, the set price is higher than thin formats, which reduced its affordability to many local ... Read More
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Surface Disinfectant Market Assessment, By Product Type [Liquids, Wipes, Sprays], By Formulation [Bio-based, Chemical-based], By End-user [Households, Hospitals, Laboratories, Railways, Airports, Malls, Educational Institutes, Others], By Distribution Channel [Online Retail Stores, Hypermarkets/ Supermarkets, Convenience Stores, Others], By Region, Opportunities and Forecast, 2017-2031F
... Others], By Region, Opportunities and Forecast, 2017-2031F Global surface disinfectant market is projected to witness a CAGR of 7.47% during the forecast period 2024-2031, growing from USD 3.51 billion in 2023 to USD 6.24 billion ... Read More
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Wipes in Peru
... baby wipes. Due to this scenario, there has been an increase in lower-priced imported and local products. Retail companies such as InRetail (holding company that owns Farmacias Peruanas and Supermercados Peruanos SA), Cencosud SA and ... Read More
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Wipes in Poland
... consumers increasingly appreciated the ease and convenience these products offered daily. With the fast-paced nature of modern society, consumers in 2023 were seeking easy solutions for various tasks, with general-purpose wipes offering a versatile and ... Read More
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Wipes in Norway
... or natural ingredients. This trend is driven by heightened household health awareness and a growing preference for products associated with personal wellness, particularly concerning skin health. Environmentally friendly claims, such as biodegradability, have become key ... Read More
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Wipes in Spain
... demand for wipes was associated with the prevailing economic uncertainty in Spain and the drop in disposable income which led many consumers to prioritise essential and necessity products. It also led to some people switching ... Read More
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Wipes in Romania
... and energy prices have impacted both consumers and manufacturers, compelling producers to adjust their pricing strategies to maintain profitability. In this environment, private label has experienced significant growth, capitalising on their ability to off... Euromonitor ... Read More
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Home Care in Morocco
... significant upturn in demand. With manufacturers experiencing higher energy, raw material and shipping costs, they were forced to pass these on to an increasingly price sensitive consumer base. As a result, Moroccans traded down to ... Read More
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Surface Care in Morocco
... material and transport costs. The category is dominated by multi-purpose cleaners, which were valued for their versatility, while also costing less than purchasing separate products for different tasks . Multi-purpose cleaners were also considered effective ... Read More
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Polishes in Morocco
... be expensive and unnecessary. As such, they tended to be purchased mainly by upper-income groups, with low- to middle-income households opting for cheaper, multi-purpose alternatives. Moreover, with the exception of shoe polish, availability is largely ... Read More
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Toilet Care in Morocco
... prices compared to in-cistern devices. In addition, toilet liquids/foams are considered less wasteful than in-cistern devices, which rely on continuous use. This was especially relevant in the tough economic environment, which saw households looking to ... Read More
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Bleach in Morocco
... product has an old-fashioned image in the country, especially younger consumers, who consider it to be harmful to both their own health and that of the environment. Bleach was also increasingly considered to be damaging ... Read More
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Wipes in Chile
... consumers prioritising their expenses in Chile at the end of the review period, where inflation forced them to replace some products with more affordable options. Euromonitor International's Wipes in Chile report offers a comprehensive guide ... Read More
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