Household Cleaners Market Research Reports & Industry Analysis

The global antiseptic and disinfectant product market is expected to grow at a CAGR of 11.18% between 2013-2018.

Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.

MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.

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Household Cleaners Industry Research & Market Reports

  • Toilet Care in Nigeria

    ... consumers to reduce spending despite the category being viewed as essential. The average unit price increased by 50% in 2024 (and by almost 100% between 2022 and 2024) driving strong current value growth while leading ... Read More

  • Surface Care in Kenya

    ... preference for versatile cleaning products that can be used across various surfaces. Euromonitor International's Surface Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national ... Read More

  • Polishes in Nigeria

    ... shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and ... Read More

  • Home Care in Morocco

    ... the war in Ukraine continued to fuel rises in energy and raw materials prices at the international level. These same tensions were felt at the national level. Increases in the prices of food and energy ... Read More

  • Bleach in Kenya

    ... in bleach is, however, attracting new players and new products into the market. For example, in 2024 Omo launched a new lavender-scented bleach into the Kenyan market, aiming to stay ahead of the competition by ... Read More

  • Surface Care in Morocco

    ... or tiles continued to dominate floor, kitchen and bathroom countertops due to the hot weather in the country; therefore, most households use floor cleaners at least twice a week. Floor cleaners is fragmented with intensifying ... Read More

  • Home Care in Pakistan

    ... of home care, which had declined sharply in 2023, rebounded in 2024. However, they remained below their 2022 peak. Euromonitor International's Home Care in Pakistan market report offers a comprehensive guide to the size and ... Read More

  • Bleach in Pakistan

    ... increasing use of detergents for stain removal, bleach remains a household staple in Pakistan, as its affordability and versatile use in cleaning and disinfecting make it indispensable for maintaining hygiene in the eyes of local ... Read More

  • Surface Care in Pakistan

    ... volume demand was driven by a continued focus on cleanliness and preventative hygiene in the aftermath of the COVID-19 pandemic. Heightened consumer awareness of illnesses and diseases has led to the widespread adoption of surface ... Read More

  • Polishes in Pakistan

    ... polish remains affordable to many local consumers. Retail volume sales of shoe polish continued to exhibit robust growth during the year, supported by the growing footwear market in the country. Leather footwear requires regular maintenance ... Read More

  • Home Care in Paraguay

    ... helped to boost consumer spending power, poverty remained high in the country. Another important driver for local retailers distributing home care products in Paraguay in 2024 was the reduction of small and medium-scale smuggling from ... Read More

  • Toilet Care in Pakistan

    ... sales rebounded from 2023, when inflation was much higher. Nonetheless, there was strong growth in retail volume sales, supported by urbanisation and an expanding population. A focus on preventative hygiene also supported sales. With consumers ... Read More

  • Polishes in Hong Kong, China

    ... shoe polish, which holds the largest value share in the category, fell further during the year due to decreasing sales of leather shoes. This was driven in particular by younger consumers, who typically favour sneakers, ... Read More

  • Surface Care in Hong Kong, China

    ... at appealing to a wider consumer base with diversified demands under a subtropical climate. The latter meant that local consumers particularly showed greater interest in bathroom cleaners, especially those targeting mildew removal. Euromonitor International's Surface ... Read More

  • Bleach in Hong Kong, China

    ... a result, the number of consumers demanding bleach to help eliminate germs and maintain a hygienic living environment has decreased. After seeing a significant increase in 2020, demand had fallen below pre-pandemic levels by 2022, ... Read More

  • Home Care in Hong Kong, China

    ... to new launches. There were also a number of price adjustments driven by economic factors, such as global inflationary pressures, alongside the ongoing desire among local consumers to improve their quality of life. Value growth ... Read More

  • Toilet Care in Hong Kong, China

    ... including toilets, to reduce the transmission of bacteria and viruses. As a result, toilet care continued to see elevated demand in Hong Kong. Euromonitor International's Toilet Care in Hong Kong, China market report offers a ... Read More

  • Global Bleach Market 2025-2029

    ... analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, ... Read More

  • 2025 Home Cleaning Chemical Solutions, Polishes, and Waxes Wholesale Global Market Size & Growth Report with Updated Analysis & Forecasts

    ... & Middle East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales ... Read More

  • 2025 Household Cleaning Supplies Retail Sales Global Market Size & Growth Report with Updated Analysis & Forecasts

    ... 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with retail sales of household cleaning ... Read More

  • 2025 Household Cleaning Supplies Wholesale Global Market Size & Growth Report with Updated Analysis & Forecasts

    ... subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of household cleaning supplies, ... Read More

  • Surface Care in Taiwan

    ... 2024, Taiwanese consumers purchased more bathroom cleaners, especially those targeted towards mildew removal. Growth can also be attributed to the constant launch of new product formulae and fragrances. Bathroom cleaners also accounted for the highest ... Read More

  • Home Care in Oman

    ... consumer hygiene awareness, the increasing number of households in the country, and a general embracing of Western consumption trends. While global players still lead sales of home care, local players and private label are proving ... Read More

  • Home Care in Uruguay

    ... between the official and informal exchange rates in Argentina narrowed, which reduced the price differential between home care products in these two countries as the Argentine government initiated a program of economic deregulation under the ... Read More

  • Home Care in North Macedonia

    ... the recent inflationary surge fuelled by the global recovery from COVID-19 and Russia’s invasion of Ukraine receded. Current value growth was slower than in 2023 due to the easing of pricing pressures, though with inflation ... Read More

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