Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Bleach in Denmark
... However, demand has normalised and returned to pre-pandemic declines and levels, as household hygiene and cleanliness concerns are less intense. Euromonitor International's Bleach in Denmark market report offers a comprehensive guide to the size and ... Read More
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Home Care in Mexico
... sales. Meanwhile, current value growth remained dynamic due to continued high inflation, although the increase was slower than in the previous year. Growth was seen by both measures across all the main categories, with home ... Read More
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Home Care in China
... 2022, many cities and regions in China implemented strict control policies, forcing consumers to spend more time at home, which in turn increased demand for home care products. At the end of 2022, China lifted ... Read More
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Surface Care in Brazil
... cleaners, bathroom cleaners, home care disinfectants and scouring agents. These products, in addition to standard floor cleaners and window/glass cleaners, presented the highest retail value growth rates in 2023. Euromonitor International's Surface Care in Brazil ... Read More
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Polishes in Italy
... Polishes oftentimes fall into this basket, considering that priority is usually given to cleaning rather than polishing. this determines a further slowdown in volume terms for the category, that is mitigated in value terms by ... Read More
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Toilet Care in Belgium
... using the toilet more frequently and thus this boosted demand for toilet care. Demand for toilet care declined in 2021 and 2022 and continued to fall further in 2023. This is largely because the category’s ... Read More
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Surface Care in the Czech Republic
... on higher effectiveness and natural composition. For example, the Czech company Tierra Verde launched its new Bio kitchen cleaner with peppermint oil in September 2023. In addition, to attract consumers during a time of rising ... Read More
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Home Care in Honduras
... such as bleach and powder detergent, remained popular, as did refilling formats such as stand-up pouches in laundry detergents. However, since the waning of the pandemic, disinfection in the home became less relevant, with price ... Read More
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Home Care in France
... stable and consistent trajectory, experienced a surge in demand during the pandemic as consumers became more conscious of maintaining clean and hygienic living environments. This surge drove both volume and value growth. However, since the ... Read More
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Toilet Care in Austria
... remains significant among Austrian consumers. The slowest volume decline was observed in ITBs. Active cleaning methods are gaining traction due to their cost-efficiency and their ability to meet the need for toilet cleanliness. Conversely, the ... Read More
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Polishes in Indonesia
... is noted that, in the post-pandemic landscape, as people spend more time enjoying out-of-home lifestyles, there has been a resurgence in the use of cars and motorcycles. This, in turn, has bolstered demand for metal ... Read More
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Toilet Care in the United Arab Emirates
... players are prioritising promotional offers and price reductions to maintain and expand their presence. Key brands such as Reckitt Benckiser Arabia's Harpic and Jeyes Ltd's Bloo have been offering discounted prices and buy-one-get-one-free deals, especially ... Read More
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Toilet Care in the Philippines
... prevent the spread of germs, but also to limit unpleasant smells. Growth was seen across most categories, except for in-cistern devices, which was due to significant price increases. However, decline in this category was from ... Read More
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Bleach in Austria
... infection. Although many consumers consider bleach to be aggressive and potentially harmful, it benefited from its powerful antibacterial properties. With the threat of COVID-19 continuing to fade, bleach is no longer seen as an appealing ... Read More
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Bleach in the US
... to offset declines in retail volume sales. Despite these price increases, the volume decline observed in 2023 was less pronounced than in previous years, indicating a potential normalisation in consumer purchasing behaviour for essential home ... Read More
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Home Care in Chile
... levels, 2022 and 2023 were characterised by economic uncertainty. In 2023, the GDP registered a contraction, while unemployment experienced the highest rates since 2009 (excluding 2020 affected by the pandemic), and inflation rates - although ... Read More
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Home Care in the US
... backdrop for local consumers who had already experienced price increases the previous year. Additionally, consumers grappled with high inflation, a housing market crisis characterised by elevated interest rates, and the depletion of savings accumulated during ... Read More
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Toilet Care in the US
... primarily attributed to economic uncertainty and shifting consumer behaviour. Notably, local consumers opted for alternative products, such as surface care, for their toilet cleaning needs. Within the category, in-cistern devices emerged as a standout performer, ... Read More
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Surface Care in the US
... Consumer: Lifestyles Survey 2023, 20.5% of consumers clean and do other domestic shores at least once a day, a 10% decline from 2019, when 30.6% of consumers declared they cleaned daily. Although hygiene vigilance persisted ... Read More
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Polishes in the US
... related care products. This shift reflects an expectation among consumers for shorter product lifespans, deeming the investment in care products less worthwhile for lower-quality materials. Euromonitor International's Polishes in USA market report offers a comprehensive ... Read More
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Polishes in Chile
... essential, and the lack of innovation from players negatively impacted demand over the review period. Many local consumers consider polishes obsolete given its specific uses. Compared to other home care categories, polishes did not benefit ... Read More
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Toilet Care in Chile
... the ending of restrictions and the resumption of life outside of the home, including the return to work and school, thereby significantly reducing the usage of bathrooms and toilets during the day. As a consequence, ... Read More
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Surface Care in Chile
... waning impact of the pandemic, with Chileans cleaning less frequently compared to when they spent greater time at home. Euromonitor International's Surface Care in Chile market report offers a comprehensive guide to the size and ... Read More
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Bleach in Chile
... and around their homes as a measure to mitigate the virus's transmission. However, volume sales of bleach remained below levels registered in 2019, because of high inflation and decreasing purchasing power as consumers cleaned less ... Read More
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2024 Global Polishing Preparations And Related Products Products Markets (2030 Outlook)
... Sharpe Research) The Global Products Markets Outlook reports provide product market size data for a three-year historical trend (2018-2021), a three-year forecast estimate trends (2022-2024), and a five-year outlook projection (2025-2030) for 46 countries. The ... Read More
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