Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Polishes in Bulgaria
... consumers removing the item in line with shrinking household budgets. While retail volume declined, retail value sales remained positive due to ongoing price hikes and limited price promotions. Despite this, floor polish saw a decline ... Read More
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Polishes in Saudi Arabia
... instance, with the latter experiencing the strongest decline in 2020. Euromonitor International's Polishes in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Surface Care in Denmark
... below the 2022 peak rate. Inflation continued to have an impact on the category through higher retail price points and subsequent heightened price-sensitivity among local consumers. Household finances continued to be strained, with strong pressure ... Read More
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Polishes in France
... falls in line with the rising popularity of multi-functional cleaning products. Furthermore, during this time of economic uncertainty and skyrocketing inflation, consumers are prioritising essential spending such as food over what they deem to be ... Read More
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Bleach in the United Kingdom
... to the cost-of-living crisis, alongside consumers’ awareness of the non-sustainable properties of bleach, consumers are looking for more sustainable and efficient ways of cleaning their homes, which take less shelf space. Nonetheless, due to the ... Read More
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Polishes in Colombia
... return to face-to-face classes in schools and the return to offices, either full-time or under hybrid working schemes. In offices, the dress code has become more relaxed in recent years, and it is now more ... Read More
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Toilet Care in China
... hygienic remains significant, leading to an overall increase in sales of toilet care products in the country. Both in-cistern devices and toilet liquids/foam registered single-digit value growth in 2023, which was slightly lower than that ... Read More
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Home Care in Colombia
... but this trend became more acute in 2023 with consumers prioritising only the most essential goods and seeking out the most affordable prices in different retail channels. In this quest for the best price, brand ... Read More
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Home Care in the Czech Republic
... sales were positive, retail volume was challenged as consumers' disposable budgets declined, impacting purchasing decisions. This led consumers to look for more affordable options, especially regarding home care products used daily. Products deemed unessential recorded ... Read More
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Home Care in Brazil
... by supply chain disruptions that significantly impacted production costs, a more positive scenario was observed, considering the devaluation of the US dollar against the Brazilian real, no supply shortages and more stable prices of home ... Read More
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Home Care in Indonesia
... home insecticides, and toilet care, while surface care fares well, along with air care, and laundry care. However, polishes and bleach lag behind, due to being the least interesting categories. Euromonitor International's Home Care in ... Read More
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Home Care in Japan
... level of risk reduced, and people went out to socialise more, workers went back to offices, and students returned to offline learning. In 2023, the country opened up even further. In May, the government reclassified ... Read More
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Home Care in Singapore
... dengue cases attributed to construction activities supports overall demand for home insecticides, there is rising interest in natural formulations for these products along with air care due to concerns about the use of artificial chemicals. ... Read More
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Polishes in China
... This was mainly driven by the poor performances of furniture and shoe polishes, which suffered from declines in purchases of leather products in furniture, apparel and personal accessories, as well as competition from professional leather ... Read More
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Bleach in Italy
... sanitising properties, with consumers spending more time cleaning high-touch surfaces such as kitchen counters and door handles to keep the COVID-19 virus at bay. However, this was followed by a slump in demand in 2021, ... Read More
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Bleach in Mexico
... same time, bleach is also valued for its sanitising properties, with many consumers using the product to clean floors, bathrooms, kitchens, and high-touch surfaces. The product is also easily available via both traditional and modern ... Read More
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Toilet Care in Algeria
... care. Sales performance has also been hampered by the maturity of this category and limited new product launches. Thus, toilet care remains one of the smallest home care categories in Algeria, in terms of volume ... Read More
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Surface Care in the United Arab Emirates
... money. As households contend with rising living expenses, a noticeable trend is emerging that favours multi-purpose cleaners. These versatile solutions offer cost-effective options for various cleaning needs, particularly appealing to budget-conscious consumers. The resulting surge ... Read More
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Surface Care in China
... care product growth slowed to a mid-single-digit rate. Consumers did not have long periods of time staying at home, unlike in 2022, which reduced consumers’ enthusiasm for cleaning at home and contributed to a slowdown ... Read More
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Bleach in Belgium
... 2022 as restrictions were eased and then lifted, and Belgium saw a return to normality. Consumers shifted back to other home care products which are seen to be safer. Further, as fears around COVID-19 softened, ... Read More
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Toilet Care in Mexico
... as a result of the pandemic. Many consumers have significantly increased their cleaning and disinfecting routines throughout the home, including of toilets, which are traditionally known to harbour bacteria. Euromonitor International's Toilet Care in Mexico ... Read More
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Polishes in Algeria
... expenditure on essential goods. The most popular polish is furniture polish, which is widely available compared to niche variants, such as metal polish, which are only available via modern channels, such as hypermarkets and supermarkets. ... Read More
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Toilet Care in Italy
... down to cheaper products. This applied to toilet care, where consumers increasingly traded more expensive brands for private labels, in order to save money. Euromonitor International's Toilet Care in Italy market report offers a comprehensive ... Read More
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Bleach in Algeria
... In Algeria, bleach is a particularly well-known disinfectant that was once seen as being vital for homecare. In addition to its very low unit price, which makes it popular with price-sensitive consumers, bleach is also ... Read More
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Surface Care in the Philippines
... on social media in order to reach their intended target audience and to educate consumers about the hygiene measures that they could take by using their products. This heightened consciousness has led to sustained changes ... Read More
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