Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
-
Surface Care in Thailand
... This robust expansion can be attributed to two significant factors that have shaped consumer behaviour and market dynamics in tandem – the prevailing household hygiene trend, and an increased awareness of germs. Euromonitor International's Surface ... Read More
-
Bleach in Singapore
... As individuals become more attuned to the consequences of certain cleaning practices, the spotlight on bleach has intensified, prompting a re-evaluation of its widespread usage. One primary concern revolves around the potential health impacts of ... Read More
-
Home Care in the United Arab Emirates
... and heightened consumer demand for essential home care products, as well as latent category products, shaping the direction of market expansion. Euromonitor International's Home Care in United Arab Emirates market report offers a comprehensive guide ... Read More
-
Home Care in the United Kingdom
... for this decline is two-fold: greater mobility has seen consumers spend more time outside of the home, and thus not needing to clean as much, while the cost-of-living crisis has seen a shift in consumers’ ... Read More
-
Home Care in Italy
... through surface contact have waned, Italian consumers nonetheless remained mindful of the importance of rigorous hygiene and sanitation practices. The focus, however, was on finding a balance between the quest for good hygiene, less time ... Read More
-
Polishes in Denmark
... input costs (energy, materials, labour, shipping, etc), resulted in manufacturers and retailers increasing retail selling prices for polishes. Rising prices of products heightened household price-sensitivity and, as in other home care categories, fostered a channel ... Read More
-
Surface Care in Bulgaria
... are declining in comparison as usage returns to pre-pandemic levels. Additionally, the unfavourable demographic situation contributed to the category's decline, and continued inflation and high price points, challenged sales. As such, while retail value sales ... Read More
-
Surface Care in Singapore
... impact on volume sales of surface care, reflecting a changed dynamic in consumer behaviour. One of the key drivers behind the reduced cleaning at home is the gradual return to pre-pandemic routines and social activities. ... Read More
-
Polishes in Austria
... for deep cleaning and polishing their households and are gravitating towards quicker and more versatile cleaning options such as general-purpose cleaners and wipes. Euromonitor International's Polishes in Austria market report offers a comprehensive guide to ... Read More
-
Surface Care in Japan
... spend more time outside the home. In May 2023, the Japanese government reclassified COVID-19 from the previous level 2 to level 5, which was the same class as influenza and chicken pox. This changed consumers’ ... Read More
-
Toilet Care in Denmark
... heightened consumer price-sensitivity. This underpinned a shift to discounters and the competitive price-positioned drugstore chain Normal and strong retail value share growth for private label. In 2023, only toilet liquids/foam saw an increase in retail ... Read More
-
Bleach in Japan
... using bleach to clean their homes. It is true that the disinfection power of chlorine bleach is strong. Indeed, using chlorine was one of the government’s suggestions to prevent the spread of COVID-19. However, at ... Read More
-
Surface Care in South Korea
... and businesses prioritise cleanliness and sanitation, demand for surface care products has risen to ensure a safe and hygienic environment. Bathroom cleaner holds the largest value share in surface care, with impressive growth rates bolstering ... Read More
-
Toilet Care in Colombia
... and this has curbed demand. Declining volume sales has been seen in rim blocks and toilet liquids/foams since 2022, as these products are considered non-essential for most Colombians. Consumers are choosing to avoid these items ... Read More
-
Bleach in Bulgaria
... cleaners that were also affordable. Despite the category's retail volume decline, the more affordable price of bleach and the established consumer base of older consumers who use bleach habitually, allowed retail volume sales to be ... Read More
-
Toilet Care in Bulgaria
... product areas recorded positive retail value growth, driven by premium options and rising prices, particularly in the first half of 2023. However, in-cistern devices, toilet cleansing systems and toilet care tablets/powder continued to post retail ... Read More
-
Polishes in Brazil
... negative performance of floor polish and furniture polish, which hold a combined retail value share of 89%. Over the years, these products have been waning in popularity as they are increasingly considered a discretionary product ... Read More
-
Surface Care in Austria
... for hygiene and cleanliness post-pandemic, with frequent cleaning and higher demands for functionality and efficacy, increasingly hectic lives limit the possibilities and willingness for excessively frequent and intense cleanings. Euromonitor International's Surface Care in Austria ... Read More
-
Bleach in Colombia
... bleach are still above pre-pandemic levels as the cleanliness habit persists among some households. Moreover, there is a greater understanding of the importance of disinfection to prevent different diseases. While retail prices of bleach have ... Read More
-
Surface Care in France
... income being squeezed they were forced to rationalise their spending which meant many people purchased fewer surface care products and used them more sparingly where possible. Task-specific products such as bathroom, oven and kitchen cleaners ... Read More
-
Bleach in Brazil
... due to lower inflationary pressures. The improving economic framework encouraged some Brazilian consumers to search for substitutes that could also offer affordability and strong cleaning performance, on a better cost-benefit relation, such as standard floor ... Read More
-
Bleach in the Philippines
... While rural low-income households continue to rely on bleach due to its affordability, the uncertain economic climate led an increasing number of urban consumers to also gravitate towards bleach for their cleaning needs in 2023. ... Read More
-
Bleach in China
... to previous years, mainly due to consumers’ increased hygiene awareness. Bleach is known for its strong disinfecting properties, and sales benefited from the heightened focus on preventing the spread of COVID-19. As the impact of ... Read More
-
Bleach in Malaysia
... running out of stock in both urban and rural areas. However, demand eased rapidly, especially in urban areas, as consumers adapted to the new normal post-pandemic. They resumed their pre-pandemic activities and were not as ... Read More
-
Toilet Care in Malaysia
... cleaning the toilet. Even post-pandemic, hygiene awareness remains strong amongst consumers, with solid demand mostly amongst middle- and high-income earners, who want peace of mind in their cleaning routine. Consumers mainly prefer strong disinfecting properties ... Read More
Research Assistance
