Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Home Care in Romania
... raw materials and utilities put pressure on manufacturers, leading them to transfer part of the higher operating costs onto consumers. Thus, price promotions and discounts as well as special offers remained key ways to attract ... Read More
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Home Care in Estonia
... significant number of immigrants from Ukraine. Also, while inflation eased significantly compared with the previous year, it was still an issue, and constant value sales were unchanged, as rising costs continued to hit profitability. Euromonitor ... Read More
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Home Care in the Netherlands
... on their weekly shopping, with home care products offering relatively straightforward ways of doing this. Consumers used less of certain products, and with others, simply stopped buying them altogether. In addition, as more consumers were ... Read More
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Home Care in Croatia
... care were particularly affected by price hikes. In addition, rising budget constraints and uncertainty caused by the war in Ukraine and the energy crisis impacted consumer purchasing habits, and spending on non-food and non-essential products ... Read More
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Home Care in Costa Rica
... healthy current value and modest volume growth. However, with the currency appreciating significantly against the US dollar in 2023, this made imports cheaper and reduced the competitiveness of local brands. Euromonitor International's Home Care in ... Read More
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Home Care in Turkey
... the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the ... Read More
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Polishes in Nigeria
... perceived essentials amid poor purchasing power. Furthermore, consumers have alternative options to polishes available that do not have the same cost, with many cleaning their shoes and furniture with water. Furniture polish was the most ... Read More
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Bleach in Switzerland
... possibly damaging to many surfaces in the home. Bleach exists in two different formats - either liquid or tabs. The product can either be sold with its natural aroma or with an added scent. Many ... Read More
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Polishes in North Macedonia
... polishes for the most part. Further, the continued and deepest decline of shoe polishes within the overall category meant that polishes was unable to see positive growth. Consumer habits have been evolving, shifting towards a ... Read More
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Bleach in Estonia
... are increasingly concerned about the chemical content of bleach and are opting for safer products in terms of the environment and also health. Euromonitor International's Bleach in Estonia market report offers a comprehensive guide to ... Read More
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Toilet Care in Ecuador
... its new Pato Discos Activos brand. As toilet care is considered a less essential item in Ecuador, consumers need to be persuaded about the benefits of its use through marketing communications if the category is ... Read More
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Surface Care in Ecuador
... under control and virus concerns reduced, consumers, demand for surface care is falling. Nevertheless, retail volume and current value sales of surface care remain well above pre-pandemic levels, with many households still putting a stronger ... Read More
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Home Care in Norway
... their household budgets reduced their spending on home care. Private label lines, discounters and variety stores all benefited from such price sensitivity, at the expense of high-end brands and distribution channels such as supermarkets, hypermarkets ... Read More
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Home Care in North Macedonia
... sales growth, however, most home care categories saw stagnation or decline in 2023, with local consumers suffering squeezed household budgets and being forced to reprioritise their purchases. Euromonitor International's Home Care in North Macedonia market ... Read More
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Surface Care in Latvia
... lifespan of household appliances and reducing maintenance costs. Secondly, the desire to prolong the life and efficiency of technology and appliances has driven the popularity of descalers. Consumers have recognised descalers as a cost-effective preventive ... Read More
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Polishes in Ecuador
... return to in-person classes after pandemic-related disruptions and students once again returned to wearing school shoes and sought to keep them polished. The return to offices has further boosted demand for shoe care as workers ... Read More
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Surface Care in Dominican Republic
... disinfectants contracted in 2022, followed by moderate growth in 2023, although overall volumes are still well above pre-pandemic levels. The inflationary climate has also impacted demand for home care disinfectants, with consumers switching to cheaper ... Read More
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Surface Care in Poland
... surface care solutions in 2023. Consumers sought affordable yet effective cleaning products that offer good quality at a reasonable price. Consequently, discounters increased ground, seen by consumers as prominent retailers to access budget-friendly options in ... Read More
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Polishes in Croatia
... on spending on essential items. At the same time, consumers’ priorities have shifted even further towards hygiene. This shift was reinforced by the fact that socialising, both in public and at home, came to an ... Read More
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Bleach in Norway
... Nevertheless, remains a tried and tested cleaning product, particularly among older consumers. Euromonitor International's Bleach in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Home Care in El Salvador
... meet domestic demand therefore rising global commodity prices were reflected in higher retail prices. Consumer price sensitivity benefited multi-purpose products, larger pack sizes and private label while low washing machine and dishwasher ownership rates and ... Read More
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Home Care in Panama
... steady consumer demand over the review period. This helped home care sales make up for a lacklustre performance in 2022 when consumers spent less time at home and made fewer home care purchases. However, pending ... Read More
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Toilet Care in Greece
... of rim blocks with essential oils, with unique fragrances such as Dahlia and Dragonfruit, Hibiscus and Wild Berries, and White Rose and Tea. Notably, in rim blocks Klinex has been growing its share year-on-year and ... Read More
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Surface Care in Turkey
... Boost Power & Shine kitchen spray, which is available in a 750 ml size. It includes 70 ml mini packs with a concentrated formula that can be fixed to the closure of the 750 ml ... Read More
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Toilet Care in Sweden
... results in a shift towards discounters and variety stores, along with an increase in the value share held by private label toilet care products. Euromonitor International's Toilet Care in Sweden market report offers a comprehensive ... Read More
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