Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
-
Toilet Care in Switzerland
... products that minimise the amount of time and effort required to complete household tasks. At the same time, consumer hygiene consciousness is high, supported by the experiences of the COVID-19 crisis and the longer-term, more ... Read More
-
Toilet Care in Ireland
... to inflation, retail volume suffered from rising price points, and volume sales fell following the spike during COVID-19. Euromonitor International's Toilet Care in Ireland market report offers a comprehensive guide to the size and shape ... Read More
-
Polishes in Switzerland
... clothing and interior design. It has also suffered from consumers' increasingly hectic lifestyles and reluctance to commit time and effort to tasks that are seen as unnecessary. Polishes also faces increasing competition from multi-purpose cleaners ... Read More
-
Bleach in Dominican Republic
... multipurpose benefits and lower unit price compared to specific surface cleaning products, has helped to support volume growth in 2023. Consumers continue to look for cheaper alternatives when purchasing household cleaning products and bleach has ... Read More
-
Bleach in Egypt
... other household tasks such as cleaning bathrooms, removing mildew, and cleaning glass dishes, which has contributed to its consistent growth in sales volumes. Although the inflation rate in 2023 exceeded 38% as of September, the ... Read More
-
Bleach in Israel
... hygiene concerns. Euromonitor International's Bleach in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), ... Read More
-
Surface Care in Lithuania
... other cleaners. Current value growth decelerated in 2023 as price rises decreased in line with inflation. Nevertheless, retail volume sales remained stagnant in this mature category. Consumers are not engaging in the same level of ... Read More
-
Polishes in Lithuania
... the house. Since the COVID-19 pandemic, consumers have spent less time at home and are less concerned about polishing floors and furniture. Euromonitor International's Polishes in Lithuania market report offers a comprehensive guide to the ... Read More
-
Bleach in New Zealand
... invasion of Ukraine, the Government's temporary removal of excise duty on petrol in July led to increased costs passed on to consumers. Additionally, flooding and extreme weather events in early 2023 created substantial pressure on ... Read More
-
Polishes in Estonia
... of value and volume growth, with metal polish also registering modest growth. With modern homes increasingly having chrome and metal surfaces, this supported an increase in volume sales of metal polish. There was also modest ... Read More
-
Surface Care in Croatia
... In 2023, the majority of consumers had constrained budgets, with approximately 40% of their income spent on food and beverages, with the rest being tightly distributed to other consumer goods and services. The popularity of ... Read More
-
Bleach in Turkey
... economic conditions and reduced disposable incomes made 2023 a hard year for some products, bleach continued to grow in terms of retail volume. Many consumers consider bleach to be a basic and necessary product. This ... Read More
-
Toilet Care in Bolivia
... has particularly benefited toilet liquid/foam products. Most Bolivian households do not buy specific toilet care products; lower income households typically use cheaper alternatives like bleach, powder cleaners or even nitric acid. Most toilet care products ... Read More
-
Polishes in Romania
... cannibalisation continued to occur, as consumers preferred certain surface care products, such as multi-purpose cleaners, standard floor cleaners, etc. Romanian retailers have been featuring a rising diversity of surface care products, which they have been ... Read More
-
Toilet Care in Bosnia and Herzegovina
... loss of the consumer base in the face of population decline. Consequently, volume sales made a small recovery in 2023. However, inflation has driven up unit prices across all toilet care product categories resulting in ... Read More
-
Surface Care in New Zealand
... 2020. During the lockdowns and restrictions between 2020 and 2022, heightened demand for cleaning products was observed, driven by increased time spent at home. Despite work-from-home trends persisting and inflationary pressures leading to spiked unit ... Read More
-
Surface Care in Hungary
... window cleaning, sales of window/glass cleaners continued to attract consumers. However, home care disinfectants lost significant volume sales. This product area had seen a boost in retail volume sales during the COVID-19 pandemic, with consumers ... Read More
-
Toilet Care in Portugal
... during the year. On the other hand, consumers seemed willing to pay higher prices for products that they believed provided more of a guarantee of efficacy. Nonetheless, most categories saw volume sales fall. While this ... Read More
-
Surface Care in Pakistan
... on prices. Retail volume demand was driven by a continued focus on cleanliness and preventative hygiene in the aftermath of the COVID-19 pandemic. Heightened consumer awareness of illnesses and diseases, including flu and viral infections, ... Read More
-
Toilet Care in Nigeria
... toilet care recorded a slight growth in retail volume terms, as consumers considered it an essential product for healthy living. Growth is driven by toilet liquids/foams, which is the main product area available on the ... Read More
-
Toilet Care in Canada
... decline in all product areas. Consumers have returned to pre-pandemic cleaning routines as COVID-19 rates have fallen, with demand for toilet care products also decreasing as sensitivity to hygiene declined. Retail volume sales were also ... Read More
-
Polishes in Hungary
... to rising price points, manufacturers did not support these products, with a lack of promotional activity reducing consumer awareness and the purchasing appeal. As such, many consumers use other cleaners instead of polishes for their ... Read More
-
Surface Care in Ireland
... price points. As such, while retail value growth was positive, overall volume sales in surface care declined. Kitchen cleaners, bathroom cleaners and window/glass cleaners were among the only areas to record positive retail volume sales ... Read More
-
Surface Care in Estonia
... and perceived value for money offered by multi-purpose cleaners. By opting for a single product, it can effectively replace several specialised cleaners. Though a much smaller product area, descales also performed well in terms of ... Read More
-
Polishes in Sweden
... sensitivity, leading to a shift in sales channels towards discounters and variety stores. There's also a notable increase in the value share held by private label products. Euromonitor International's Polishes in Sweden market report offers ... Read More
Research Assistance
