Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Wipes in Guatemala
... seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. In addition, baby wipes are also ... Read More
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Wipes in Thailand
... reflecting the products’ sustained popularity. Baby wipes remained the largest segment within wipes, showing current value growth that outpaced the overall category. General purpose wipes, however, achieved the fastest growth rate, reflecting the expanding usage ... Read More
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Wipes in New Zealand
... had driven unit price increases during 2022 and 2023. Alongside the softening of unit price growth, volume sales have also been impacted by the ongoing cost of living pressures, with interest rates reaching near 20-year ... Read More
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Wipes in Ireland
... plastic-free wipes gained popularity. New regulations and retailer bans on plastic-based wipes, especially by Tesco and Boots, changed the category significantly, with sustainable lines gaining an edge. Euromonitor International's Wipes in Ireland report offers a ... Read More
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Wipes in Norway
... and minimise the time associated with cleaning and hygiene routines. The growing emphasis on convenience, particularly among time-pressed consumers, has been a major factor sustaining demand across all wipes categories. Euromonitor International's Wipes in Norway ... Read More
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Wipes in Argentina
... decrease in consumers' disposable income during the period, limited consumer awareness for some categories, and relatively high unit prices. The steep rise in inflation during the first quarter of 2024 was the primary factor behind ... Read More
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Wipes in Azerbaijan
... further supporting category demand in the year. Wipes is a fairly price-sensitive category inasmuch as many consumers would balk at steep price hikes, especially as products can be swapped for cotton wool and water, for ... Read More
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Wipes in Greece
... that offer better value for money in terms of price per unit. As a result, multipacks are steadily gaining market share, with retailers allocating more shelf space to larger formats. Single packs are becoming increasingly ... Read More
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Wipes in Egypt
... tighter household budgets, many consumers viewed wipes as non-essential and deprioritised their purchase in favour of more critical household necessities. Steep price increases further encouraged consumers to seek more affordable alternatives. However, with currency stabilisation ... Read More
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Wipes in Peru
... using them as an ideal solution for cleaning as well as caring for babies. Brands of nappies/diapers/pants have made notable efforts to boost the penetration of wipes through cross-category promotions. Such offers had a notable ... Read More
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Wipes in the Czech Republic
... pressure cooling off, consumers remained price sensitive as they looked to reduce consumption of non-essential products, which included general purpose wipes. Euromonitor International's Wipes in Czech Republic report offers a comprehensive guide to the size ... Read More
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Wipes in Saudi Arabia
... COVID-19 pandemic has further encouraged consumers to seek out products that support cleanliness, with disinfectant and antibacterial wipes witnessing particularly strong demand. As more people move to urban areas, there is a marked shift towards ... Read More
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Wipes in Canada
... offer, and their alignment with broader wellness trends. However, baby wipes, the largest category within wipes, experienced a 2% decline in value sales. This was due to shifting consumer preferences, concerns over their non-flushability, market ... Read More
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Wipes in Denmark
... of modern households. Euromonitor International's Wipes in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you ... Read More
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Wipes in Bolivia
... abroad, which pushed up retail prices. Baby wipes is the largest category and most dynamic wipes category in Bolivia. Baby wipes sales rose dramatically in the post-pandemic era, as wet wipes were used in more ... Read More
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Wipes in Romania
... significantly drove this strong performance. Euromonitor International's Wipes in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, ... Read More
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Wipes in Costa Rica
... were able to lower their product prices, making them more accessible to consumers. As a result, consumers were able to purchase more at lower prices, which contributed to an increase in volume sales over the ... Read More
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Wipes in Dominican Republic
... babies and parents appreciate the convenience of wipes rather than having to use cottonwool and water. However, baby wipes are also increasingly used for other functions, such as cleaning or even as a way of ... Read More
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Wipes in Vietnam
... convenient solutions for maintaining cleanliness. Growth is further fuelled by a broader range of brands entering the market and offering significant discounts on TikTok Shop, supported by the popularity of viral videos. Euromonitor International's Wipes ... Read More
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Wipes in Bulgaria
... levels of travel. Wipes is a relatively new category in the country but has strong potential for per capita growth. Since the COVID-19 pandemic, locals have taken hygiene more seriously, and this supports sales of ... Read More
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Wipes in France
... wipes in both volume and current value terms, though sales for both measures fell overall. Moist toilet wipes was the most dynamic segment, supported by its products’ promise of convenience for specific needs. General purpose ... Read More
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Wipes in Malaysia
... encouraged brands to compete on price in an effort to gain market share, prompting local consumers to stock up on cheaper products during online sales campaigns. Baby wipes, the largest subcategory, remained undeterred by overall ... Read More
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Wipes in Germany
... rising by single digits and demand remaining fairly stable. General purpose wipes are used in different situations, and at a time when German consumers are trying to save money due to uncertain economic conditions, they ... Read More
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Wipes in Hong Kong, China
... largely be attributed to the sustained hygiene practices adopted by local consumers, alongside a rise in outbound travel among residents. A variety of brands have introduced pure water wipes in response to this trend, effectively ... Read More
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Wipes in the US
... wipes, moist toilet wipes recorded the highest retail current value growth in 2024, building on pandemic-accentuated hygiene. These wipes are increasingly considered a convenient and integral part of consumers’ bathroom routine. Improved product placement, increased ... Read More
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