Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Home Care in Switzerland
... high rates of inflation on consumers' purchasing power, as well as higher raw material and logistical costs pushing up unit prices. Furthermore, the rising value of the Swiss Franc led to more cross-border shopping, which ... Read More
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Bleach in Ireland
... mainly viewed as outdated and toxic. However, older consumers still frequently use bleach as a cleaning agent and as a routine additive to other solutions (like many liquid drain cleaners). Numerous publications on the damaging ... Read More
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Polishes in Kazakhstan
... than in the previous year of 2022. The range of category goods found on retailers’ shelves has shrunk significantly in response to global supply chain problems and difficulties importing raw materials for production. Euromonitor International's ... Read More
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Polishes in Latvia
... Latvia's population growth. However, despite these results, overall consumption of shoe polish is on a downward trajectory. This decline results from the ongoing shift towards more casual dress codes in workplaces and daily life, reducing ... Read More
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Bleach in North Macedonia
... However, the category managed to post solid current value growth in 2023 thanks to high inflation triggering product price hikes. Euromonitor International's Bleach in North Macedonia market report offers a comprehensive guide to the size ... Read More
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Surface Care in Norway
... price points. Euromonitor International's Surface Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date ... Read More
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Toilet Care in Dominican Republic
... demographic group, especially in the face of current inflationary pressures. Overall, toilet care remains underdeveloped in the Dominican Republic as consumer interest and awareness are both waning for such products. As few local players are ... Read More
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Surface Care in Canada
... using fewer products as they transitioned back to pre-pandemic cleaning habits. Additionally, cost-saving tactics saw consumers buying goods during promotions and cutting back on purchases. Many consumers also fully returned to workplaces and social events, ... Read More
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Polishes in Finland
... popularity of non-wood materials for furniture further reduces the demand for furniture polishes. Consumers are opting for alternative home care products, such as surface care, contributing to the decrease in polish sales. Euromonitor International's Polishes ... Read More
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Toilet Care in Turkey
... displayed a contrasting trend, demonstrating positive growth, albeit it at a low level. ITBs are often chosen for their pleasant scents, particularly during promotional campaigns. In 2023, major grocery retailers, including Migros and Carrefour, implemented ... Read More
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Polishes in Dominican Republic
... as providing cleaning and disinfection properties. The use of multi-purpose products tends to be most attractive to the middle- and low-income segments, as they seek to make cost-savings on their household shopping. Average retail prices ... Read More
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Home Care in Pakistan
... growth in 2023, despite economic challenges like high inflation and a rising US dollar exchange. Meanwhile, the high inflationary pressure on prices stimulated double-digit retail current value growth across categories. Euromonitor International's Home Care in ... Read More
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Home Care in Israel
... a second consecutive year of significant price rises, with the average unit price of certain home care categories, including air care, dishwashing, and home insecticides, recording double-digit growth. Euromonitor International's Home Care in Israel market ... Read More
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Bleach in Romania
... in the category. Thus, bleach resumed its pre-pandemic downward trajectory in retail volume sales with a strong decline in 2022, followed by a further strong, if slower, drop witnessed in 2023. On average, this product ... Read More
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Toilet Care in Croatia
... in line with a more general trend of seeking products that reduce the time and effort spent on household chores. Rim liquids consequently recorded the strongest volume growth in 2023, with the category further benefiting ... Read More
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Surface Care in Switzerland
... social and economic activity in the wake of the pandemic, many Swiss people continued to work from home at least part of the time, which supported continued high levels of use of surface care products. ... Read More
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Home Care in Iraq
... of life, the shift towards more modern housing and the increasingly Western lifestyle habits of affluent urban dwellers. Nonetheless, exchange rate anomalies suppressed spending power, with private label and local brands benefiting from price sensitivity ... Read More
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Home Care in Guatemala
... from the 2023 election also created a degree of economic uncertainty. Euromonitor International's Home Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Bleach in Finland
... less harmful home care products. Bleach is now primarily sought for severe stain removal and surface disinfection. Euromonitor International's Bleach in Finland market report offers a comprehensive guide to the size and shape of the ... Read More
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Surface Care in Tunisia
... retail e-commerce. The owners of international surface care brands like Sanytol, Mr Propre, Rainett, among others, are strategically focused on expanding their footprint in modern grocery retailers, in particular. This emphasis on distribution through modern ... Read More
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Bleach in Georgia
... unit. Thus, bleach remains an attractive product among consumers looking to economise. The assortment of bleach products is extensive in terms of the variety of packaging sizes available. However, competition in the bleach category is ... Read More
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Toilet Care in Lithuania
... pandemic, daily hygiene standards have risen with more Lithuanians keen to use toilet care products to maintain cleanliness. Euromonitor International's Toilet Care in Lithuania market report offers a comprehensive guide to the size and shape ... Read More
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Bleach in the Netherlands
... to be an effective cleaning product, and many Dutch consumers still appreciate its powerful disinfectant properties. As such, private label grew faster than brands in bleach in 2023, thanks to consumers who started to buy ... Read More
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Toilet Care in Costa Rica
... relatively high, consumers traded down as much as possible and sometimes switched to bleach or surface care products. Products specifically designed for toilet care are usually more expensive than bleach or multi-purpose cleaning products such ... Read More
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Bleach in Kazakhstan
... disinfectant despite its pungent odour, toxicity and questionable environmental impact. Bleach was also boosted during the COVID-29 pandemic, thanks to heightened hygiene habits. While sales of strong cleaning products have slowed since the time of ... Read More