Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Toilet Care in Indonesia
... focus on hygiene and home cleanliness. This shift has fostered a heightened sense of responsibility among consumers, particularly when it comes to maintaining clean and pleasant-smelling bathrooms. Toilet care products are increasingly seen as indispensable, ... Read More
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Polishes in Indonesia
... these items - particularly as disposable, lower-maintenance furniture becomes more common in households. However, one segment that enjoyed more consistent demand in 2024 was shoe polish, which remains a key segment. Kiwi, from SC Johnson ... Read More
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Toilet Care in South Korea
... value sales. This robust performance was primarily fuelled by the rising popularity of disposable all-in-one products, which are designed for single-use convenience, and can be easily discarded in the toilet after use. These affordable and ... Read More
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Toilet Care in Malaysia
... During the pandemic, many Malaysians adopted rigorous cleaning practices, including disinfecting toilets with hot water, detergent, and diluted bleach to combat viruses and bacteria. While these habits have relaxed slightly post-pandemic, the toilet remains a... ... Read More
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Toilet Care in Saudi Arabia
... installed, these devices minimise the need for frequent product replacement and reduce the requirement for manual cleaning. Their appeal lies in ease of installation, user-friendliness, effective odour control, and the convenience of maintaining freshness... Euromonitor ... Read More
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Surface Care in Saudi Arabia
... as Clorox and Dettol, is seeing a growing presence of local players. These local brands, commonly found in discount and wholesale retail outlets, offer a cost-effective alternative for consumers. Rising emphasis on cleanliness and hygiene ... Read More
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Surface Care in the United Arab Emirates
... Throughout 2024, multi-purpose cleaners continued to drive sales, recording robust year-on-year growth and maintaining its position as the most valuable segment within surface care overall. Trusted brands such as Dettol and Clorox have effe... Euromonitor ... Read More
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Polishes in Saudi Arabia
... their flooring. These products not only provide a polished shine but also protect floors from wear and tear, effectively extending their lifespan. The rising disposable income among Saudi households has encouraged a willingness to invest ... Read More
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Toilet Care in China
... on the surface and inside the toilet. Therefore, consumers have been paying more attention to toilet cleaning, which drove the continued retail volume and current value growth of toilet care in China in 2024. Euromonitor ... Read More
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Bleach in China
... of the virus has diminished, demand for bleach has been declining. Consequently, both retail volume and current value sales of bleach decreased in 2023, and this downward trend continued in 2024. Euromonitor International's Bleach in ... Read More
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Bleach in Spain
... and value growth reaching double-digit levels. This spike was driven by a heightened focus on disinfection as households prioritised cleanliness to combat the virus. In subsequent years, as the disinfection frenzy waned, the demand for ... Read More
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Toilet Care in Spain
... year. Consumer demand and retailer focus have shifted significantly toward rim blocks, which achieved double-digit growth in both volume and current value terms. This surge has been accompanied by the declining availability of rim liquids, ... Read More
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Polishes in Spain
... stabilised unit prices and waning demand. Metal polishes emerged as the only segment to record growth due to the lack of effective substitutes for the products’ specific function. By contrast, furniture polish has suffered the ... Read More
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Bleach in France
... soap - have grown in popularity, posing strong competition to bleach. These products appeal to consumers who prioritise safety and natural formulations, further diminishing bleach’s role in the cleaning aisle. Euromonitor International's Bleach in France ... Read More
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Polishes in Italy
... is now over polishing is still considered a secondary chore compared to cleaning and hygiene and therefore with money being tight sales of polishes continued to decline in retail volume terms in 2024. Another challenge ... Read More
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Toilet Care in Switzerland
... a further retail volume fall than 1%. However, the negative performance can be attributed to the fact that several key players resorted to price promotions in an attempt to stimulate demand, which led to lower ... Read More
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Toilet Care in Ireland
... adjustments, rather than volume increases, as consumer demand remains steady but uninspired. Euromonitor International's Toilet Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Toilet Care in Bolivia
... brands dampened demand. A severe shortage of US dollars, owing to falling foreign reserves arising from declining gas production and mounting debt levels, led to price rises. A failed coup in June also heightened economic ... Read More
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Polishes in Bolivia
... falling foreign reserves arising from declining gas production and mounting debt levels, led to price rises. This mpacted metal and shoe polish in particular, as they are mainly imported, whereas there is significant offerings of ... Read More
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Toilet Care in Norway
... to increase the value for money proposition of their offerings. An example of this appeared in rim blocks with Domestos 3-in-1 Power Citrus which offers hygiene, limescale protection and freshness as key attributes. Also in ... Read More
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Surface Care in New Zealand
... domestic retail spending and an increased focused on household cleanliness and hygiene in the wake of the Coronavirus (COVID-19) pandemic. However, with many consumers facing cost-of-living pressures and household budgets under considerable strain due to ... Read More
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Surface Care in Romania
... a waterbed effect generated by price capping for food products. However, unit price growth was less dramatic in 2024. As surface care is becoming increasingly competitive (both in terms of companies present and the number ... Read More
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Surface Care in Chile
... products, previously considered a priority at the height of COVID-19, has dropped below pre-pandemic levels, in a continuation of a trend observed since 2022. Euromonitor International's Surface Care in Chile market report offers a comprehensive ... Read More
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Toilet Care in Algeria
... expensive and there are more affordable offerings in bleach and surface care. As such, this continued to dampen values sales in 2024. Toilet liquids/foams continued to account for most value sales, mainly due to its ... Read More
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Bleach in Hungary
... consumers have increasingly shifted towards products with fewer chemicals, driven by growing concerns about the environment and health. Moreover, bleach has seen minimal innovation and limited promotional efforts, with manufacturers opting to focus on more ... Read More
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