Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Home Care in Tunisia
... and economic crises and a concomitant decline in Tunisian purchasing power, as well as the strong use of traditional alternatives. While home care saw overall retail volume growth in 2023, this was slow, and slower ... Read More
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Home Care in Peru
... continue raising their prices. The sharp rise in the cost of living forced some consumers to reduce their spending on some areas of home care, which placed an obstacle to stronger growth. Players operating within ... Read More
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Surface Care in Nigeria
... registered a slight drop in retail volume sales, with home care disinfectants continuing to register positive retail volume growth despite low purchasing power. Home care disinfectant is considered essential by many, with health and sanitation ... Read More
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Surface Care in Finland
... products experienced a notable decline, indicating a shift in consumer attention away from pandemic-related concerns. Scent-free products also faced suboptimal performance, while traditional surface care sprays maintained stable sales. Euromonitor International's Surface Care in Finland ... Read More
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Toilet Care in Finland
... due to their lower cost and the ability to measure usage more accurately. This shift has resulted in a steeper decline in volume sales for ITBs compared to toilet liquids/foams. Euromonitor International's Toilet Care in ... Read More
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Polishes in Norway
... floor polish, and automatic dishwashing tablets produce spot-free, shiny cutlery. This widening availability of products that offered the same functionality as task-specific polishes has led many local consumers to question the need for the latter, ... Read More
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Toilet Care in Kazakhstan
... in 2023, leading overall growth in terms of volume sales, with its products being both affordable and convenient to use. Toilet liquids/foam also continued to dominate category volume sales in terms of size in Kazakhstan ... Read More
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Toilet Care in Norway
... down to cheaper products, including private labels. Euromonitor International's Toilet Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Bleach in Costa Rica
... impacts. As such, consumers are looking to reduce bleach usage and to opt for bleach-free disinfectants instead. Euromonitor International's Bleach in Costa Rica market report offers a comprehensive guide to the size and shape of ... Read More
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Surface Care in Costa Rica
... lead in surface care, thanks to its wide portfolio, with popular brands being Brasso and Lysol in particular. Other leading players are also global multinationals - they are SC Johnson, Clorox and Colgate-Palmolive. All top ... Read More
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Polishes in Bolivia
... year, albeit at a slower pace, impacting stronger rates of growth. Furniture polishes is the best performing category in 2023, benefiting from affordable prices, promotional activities at point of sale and product innovation. Euromonitor International's ... Read More
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Toilet Care in Poland
... heightened awareness of hygiene, emphasising toilet care products that provide enhanced germ protection. Euromonitor International's Toilet Care in Poland market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Surface Care in Vietnam
... an enhanced focus on hygiene, despite the easing of the pandemic. Many Vietnamese consumers continued to clean their homes more thoroughly and more often, with products with antibacterial claims, performing particularly well. In urban areas, ... Read More
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Polishes in Bosnia and Herzegovina
... as less important. In a difficult economic climate with rampant inflation, households have come under pressure. Rising unit prices have largely helped polishes to achieve the strong current value growth seen in 2023. Euromonitor International's ... Read More
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Home Care in Georgia
... general and improved employment levels, which has raised purchasing power for some. However, the rising cost of production has urged producers and importers to increase retail prices. Intense competition between home care manufacturers and retailers ... Read More
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Home Care in Lithuania
... such as rising interest rates, which is squeezing household budgets. In this context, many consumers remain very cautious with household spending and continue to seek out promotional deals. Major retailers, such as Maxima, remain committed ... Read More
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Home Care in Jordan
... care product prices have witnessed a slight decline, leading to an increase in volume sales compared to current value. This trend reflects a dynamic market landscape where consumer preferences for on-trade purchases have influenced overall ... Read More
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Polishes in Egypt
... suffered significant declines in sales volumes as consumers reallocated their budgets to more essential household needs. Instead, consumers turned to more affordable products for polishing or used multi-purpose surface care products with integrated polishing features. ... Read More
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Toilet Care in Pakistan
... the call for products that could ensure cleanliness and hygiene in homes. Leading brand owners capitalised on this trend by communicating the effectiveness of their products in providing 100% germ and virus protection. This communication ... Read More
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Toilet Care in Guatemala
... high, consumers traded down as much as possible and sometimes switched to bleach or surface care products. Products specifically designed for toilet care are usually more expensive than bleach or multi-purpose cleaning products such as ... Read More
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Toilet Care in North Macedonia
... also posted robust double-digit current value growth. Innovation and premiumisation were the key drivers of overall category growth throughout the review period, while sales through the e-commerce distribution channel continued to rise rapidly and contributed ... Read More
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Home Care in Qatar
... hygiene in the home, thanks to the continuation of a trend that developed as a result of the COVID-19 crisis. Meanwhile, strong value growth was also fuelled by high inflation, with manufacturers facing a significant ... Read More
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Home Care in Kuwait
... this, home care saw steady gains in 2023 backed by rising incomes, population growth, urbanisation and growing investment in the market with an increasing number of new and innovative products. With the pandemic over foreign ... Read More
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Home Care in Switzerland
... high rates of inflation on consumers' purchasing power, as well as higher raw material and logistical costs pushing up unit prices. Furthermore, the rising value of the Swiss Franc led to more cross-border shopping, which ... Read More
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Bleach in Ireland
... mainly viewed as outdated and toxic. However, older consumers still frequently use bleach as a cleaning agent and as a routine additive to other solutions (like many liquid drain cleaners). Numerous publications on the damaging ... Read More
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