Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Bleach in Indonesia
... development within the category. Consumers are increasingly gravitating towards laundry detergents that offer value-added benefits such as stain removal, whitening, and disinfecting properties, reducing the need for traditional bleach. These multi-functional detergents provide a more ... Read More
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Surface Care in Indonesia
... However, the growth rate was moderate due to market saturation in urban areas and the price sensitivity of many local consumers, especially those in rural regions. Standard floor cleaners was the most significant contributor to ... Read More
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Surface Care in South Korea
... As both individuals and businesses are placing greater importance on cleanliness and sanitation, there has been a surge in demand for surface care products to maintain a hygienic and safe environment. Euromonitor International's Surface Care ... Read More
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Bleach in South Korea
... particularly in the wake of the COVID-19 pandemic. As the demand for disinfectant products remains strong, bleach continues to play a crucial role in households across South Korea. Bleach, which is renowned for its powerful ... Read More
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Bleach in Malaysia
... Its multipurpose functionality - with the ability to remove tough stains, disinfect surfaces and toilets, and whiten clothes- offers an economical alternative to purchasing multiple task-specific cleaners. Euromonitor International's Bleach in Malaysia market report offers ... Read More
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Polishes in the United Arab Emirates
... polish and metal polish declined during the year, as consumers reduced non-essential purchases. A shift towards busier lifestyles post-pandemic has also reduced the time that consumers are willing to dedicate to specific chores such as ... Read More
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Surface Care in South Africa
... an increase in the demand for surface care products. As people are spending more time at home, they need to clean more frequently. Euromonitor International's Surface Care in South Africa market report offers a comprehensive ... Read More
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Surface Care in Spain
... prices, driven by significant promotional efforts from manufacturers and retailers. Strategic pricing has spurred retail volume growth across the board, with the notable exception of home care disinfectants. The disinfectants segment continues to see a ... Read More
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Polishes in France
... French consumers are increasingly turned away from these products in light of budget pressures and evolving preferences. As surface cleaners become more efficient, many consumers now find these products sufficient for their cleaning needs, reducing ... Read More
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Surface Care in France
... gravitating towards multi-purpose cleaners. The French Descrozaille law played a significant role, creating a strong pull-forward effect in the first quarter of 2024. However, the overall surface care category struggled to maintain momentum in volume ... Read More
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Bleach in Switzerland
... consumer awareness of the potential risks associated with bleach, such as its harsh chemicals and environmental impact, has led many to seek out more sustainable alternatives. In Switzerland, bleach is available in two main formats: ... Read More
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Polishes in Switzerland
... to household chores, which has negatively impacted the polishes market. In addition, behavioural and lifestyle changes have challenged sales for polishes, with a rise in low-maintenance materials and movement away from wood furniture, making polishes ... Read More
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Bleach in Ireland
... makes it a staple in many households, particularly among older or more price-sensitive consumers. On the other hand, many younger consumers view it as outdated and toxic. Numerous publications on the damaging health effects of ... Read More
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Polishes in Ireland
... consumers are using polishes less frequently in their daily lives, and some specialist polishes are being replaced by universal products. This reflects changing consumer habits, with simplicity and convenience taking precedence over specialized cleaning routines. ... Read More
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Surface Care in Bolivia
... of US dollars in the formal financial system due to sharp falls in foreign currency reserves and this increased prices for imports in particular. Affordable imported brands were more severely impacted, as the price differentiation ... Read More
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Dishwashing in Canada
... with dishwashing products. However, this support was unable to make up for lower demand amongst other consumers who were adjusting to an increase in the cost of living by economising and seeking value for money. ... Read More
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Surface Care in Canada
... 2023. Immigration-driven population growth supported demand as newcomers purchased surface care as necessary household products. Kitchen cleaners and multi-purpose cleaners posted significant growth rates because of the versatility of these products, which are seen to ... Read More
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Toilet Care in Canada
... of living and engaged in value seeking behaviour such as buying during promotions as well as turning to multi-functional surface care products, such as multi-purpose cleaners and bathroom cleaners, to save money. Euromonitor’s Voice of ... Read More
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Polishes in Colombia
... accounts for the largest share of category sales, witnessed a reduction in demand. This decline in demand was influenced by the increasing use of sports footwear, even in the workplace. Furthermore, consumers are using other ... Read More
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Surface Care in Colombia
... discounters, supermarkets, and hypermarkets and the rapid rise of private label. These retailers are engaging in a price war to attract more customers to their stores, as the economic conditions have not changed significantly and ... Read More
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Bleach in Colombia
... a negative impact on growth in current value terms, with it serving to push prices down. Nonetheless, on the flipside, the rapid rise of private label bleach continued to have a positive impact on retail ... Read More
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Toilet Care in Colombia
... in sales. Products for the specific cleaning and maintenance of toilets are not considered essential in most households. Instead, consumers often use multipurpose products like bleach that offer disinfection and stain removal but at a ... Read More
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Toilet Care in Hungary
... Unlike bleach, which has seen a steady decline due to concerns over its strong chemical composition and environmental impact, toilet care products are favoured for their perceived less harsh ingredients and proven effectiveness in maintaining ... Read More
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Polishes in Denmark
... example, in shoe polish, Silver Universal Waterproof claims to be suitable for all types of shoe materials. Similarly, the furniture polish brand Mr Strong Læderpleje promotes it suitability for all types of leather furniture on ... Read More
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Bleach in Denmark
... the bleach category. Increasingly, bleach is seen as out-dated and hazardous to human health and the environment, and a rising number of households are seeking safer alternatives. Euromonitor International's Bleach in Denmark market report offers ... Read More
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