Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
-
Surface Care in Israel
... which gained substantial traction through TikTok. The social media platform played a key role in popularising these products – most notably a gel that users demonstrated mixing with water for floor cleaning or diluting in ... Read More
-
Polishes in Israel
... market during the conflict. However, this postponement resulted in a concentration of price rises being implemented in 2024, adding further pressure to consumers and businesses alike. As such, polishes prices rose alongside broader market trends, ... Read More
-
Surface Care in Denmark
... floors. Multi-purpose cleaners appeal to households seeking to simplify their cleaning routines. As inflationary pressures and interest rate hikes resulted in weak consumer confidence and spending power, many households sought to lower their expenditure on ... Read More
-
Polishes in Norway
... material sourcing, logistical expenses, rent, and salaries. This translated into higher pricing across the board. Euromonitor International's Polishes in Norway market report offers a comprehensive guide to the size and shape of the market at ... Read More
-
Toilet Care in New Zealand
... for in-cistern devices through most of the review period. However, with many consumers facing cost-of-living pressures and household budgets under considerable strain due to near 20-year highs in interest rates, many consumers rationalised thei... Euromonitor ... Read More
-
Bleach in Bulgaria
... production costs, increased energy expenses, and rising salaries for retailers. The decline in volume also reflects an adjustment period, following the surge in demand during the COVID-19 pandemic, when consumers sought powerful yet affordable cleaning ... Read More
-
Surface Care in Bulgaria
... routines drove sales to unprecedented levels. As daily cleaning habits return to pre-pandemic norms, segments that saw exceptional growth during this period, especially home care disinfectants, are now experiencing a natural decline. Euromonitor International's Surface ... Read More
-
Polishes in Bulgaria
... in current value terms, as prices remained at elevated levels. Floor polish experienced the most significant value decline, driven by the growing penetration of locally produced options like Medix and the competitive pricing of private ... Read More
-
Bleach in Belgium
... bleach as an affordable alternative to surface cleaners. Sustained high inflation has led to tighter household budgets, prompting many Belgians to prioritise cost over environmental considerations. This trend has resulted in bleach maintaining its position ... Read More
-
Toilet Care in Belgium
... consumers become even more selective in their purchases, prioritising essential cleaning products over perceived non-essential categories, such as toilet care. While both toilet liquids/foam contribute 50% to the overall category, the growth in value stems ... Read More
-
Polishes in Belgium
... you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, ... Read More
-
Surface Care in Greece
... by forcing companies to implement price drops. This did not lead to real declines in prices as while companies reduced their starting prices they also limited their discounting activities. As part of the price regulation ... Read More
-
Bleach in Argentina
... in Argentina. Among these products, bleach posted the smallest decline in sales in 2024, making it one of the better performers in the home care sector, despite an overall reduction in volume. Euromonitor International's Bleach ... Read More
-
Home Care in Bangladesh
... consumers, served predominantly by informal retail channels, are emerging as a key market segment. While brand development has been slow, local companies are gaining market share from established leaders like Unilever and R&B, with product ... Read More
-
Home Care in Argentina
... drastic devaluation of the Argentine peso, reducing its value by more than 50%. This caused the US dollar to double in price, further exacerbating the financial situation. While local production in the sector is essential, ... Read More
-
Home Care in Chile
... after two years of historically high double-digit inflation rates, in line with the region. Following efforts by the central bank through interest rate hikes, inflation was brought under control. In 2024, year-on-year inflation was projected ... Read More
-
Home Care in New Zealand
... infrastructure disruptions and the after-effects of cheap access to money, following the RBNZ (Reserve Bank of New Zealand)’s decision to lower the Official Cash Rate (OCR) to record lows in the midst of the Coronavirus ... Read More
-
Home Care in Denmark
... price increases giving consumers some respite from the steep hikes during 2022 and 2023. Inflationary pressures subsided over 2024 with price growth returning to more normalised rates. That said, average prices in home care remained ... Read More
-
Polishes in the Netherlands
... leading to a noticeable decline in the use of shoe polish products. To adapt, manufacturers are focusing on offering products for a wider range of footwear, such as cleaners and protectors for trainers and other ... Read More
-
Bleach in the Czech Republic
... has prompted many households to explore more sustainable and efficient cleaning solutions. As a result, bleach is losing its traditional appeal. Despite this trend, bleach remains on store shelves due to its reputation as a ... Read More
-
Surface Care in the Czech Republic
... top choice for surface care, largely thanks to its products’ versatility and practicality. The segment has seen a significant boost from private label products, which benefitted from consumers’ search for cost-saving alternatives. Private label players ... Read More
-
Toilet Care in the Czech Republic
... with concealed cisterns. Such designs make it difficult to access the water tank, effectively limiting the feasibility of installing in-cistern devices. While these devices were once a popular choice and even witnessed a solid increase ... Read More
-
Polishes in Brazil
... well as the rise of single-person households looking to save space and time, which is leading to decline for polishes. The largest category, floor polish, saw notable declines in 2024, as new and smaller apartment ... Read More
-
Bleach in Brazil
... than one purpose gained traction, with bleach also being deemed too aggressive for certain surfaces, besides leading to unwanted stains on clothing. The rising number of single-person households, with less space and less time to ... Read More
-
Toilet Care in the United Kingdom
... care seeing declines from 2021. Toilet cleaning systems saw a particularly poor performance in 2024, recording the highest volume decline across toilet care. Rim blocks and in-cistern devices also saw poor performances in 2024, with ... Read More
Research Assistance
