Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Surface Care in Azerbaijan
... registered the highest value growth. However, multi-purpose cleaners continued to be the most popular product, as it is deemed more economical, as well as more convenient, as there is no need to buy multiple separate ... Read More
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Toilet Care in Estonia
... and also registered the highest growth. Toilet/liquid foams are one of the most affordable products within toilet care, and with inflation still being high, consumers were price sensitive and prioritised value for money. Euromonitor International's ... Read More
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Surface Care in Sweden
... bundling in their product offerings. A notable example is the 2023 launch of Ajax Bathroom, featuring a new formulation claiming ""3x Easy Cleaning"" – encompassing no need to rinse, instant descaling action, and suitability for ... Read More
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Toilet Care in Hungary
... most popular product format for toilet care in 2023, with double-digit retail value growth and retail volume growth. The growing need for these products results from their proven efficiency and a growing demand for toilet ... Read More
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Surface Care in Peru
... products are benefiting from their ability to clean a variety of different surfaces while also being trusted to protect consumers from germs and bacteria. Aside from being seen to offer good value multi-purpose cleaners are ... Read More
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Bleach in Canada
... agent, consumers are concerned about the potential health effects of bleach use, which is challenging sales. Bleach is formulated with harsh, corrosive chemicals that can be harmful to the eyes and skin through contact. Additionally, ... Read More
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Polishes in Georgia
... products. Thus, polishes are not very popular in Georgia. Shoe polish remains the largest product area in terms of volume and value sales, which has benefitted from the return to common lifestyles after the COVID-19 ... Read More
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Toilet Care in Tunisia
... brands like Harpic (Reckitt Benckiser South Africa (Pty) Ltd), WC Net (The Bolton Group) and General (Henkel-Alki Tunisie), which hold significant retail value shares in toilet care in the market. Nicols is another well-known international ... Read More
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Bleach in Latvia
... formulations. Consumers increasingly prioritise safety and environmental considerations when choosing cleaning products, leading to a shift away from traditional bleach in favour of safer and more eco-friendly alternatives. Moreover, the category is extremely mature, with ... Read More
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Polishes in Guatemala
... country and given the high rates of poverty, these items are often priced out of the budgets of many Guatemalans. As a result, this segment tends to be driven by purchases made by those in ... Read More
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Polishes in Tunisia
... in 2023. Metal polish continued to register the highest growth in retail volume and value terms. Higher awareness among Tunisian consumers regarding the significance of polish for maintaining metal played a pivotal role in the ... Read More
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Surface Care in Kazakhstan
... between Ukraine and Russia and entering Kazakhstan for safety. Bathroom cleaning products were in high demand in 2023, and oven cleaners were also popular (along with grill cleaning sprays), thanks to their ability to cut ... Read More
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Surface Care in Georgia
... care, with consumers looking for more effective surface care products and well-known brands that are widely available in the modern channel. Nonetheless, price remains important as Georgians are still impacted by high costs of living, ... Read More
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Polishes in Turkey
... in both floor and furniture polishes is due to the diminishing use of classic furniture and wooden floors across the country. Traditional wooden furniture is viewed as outdated by many, while real wood floors are ... Read More
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Home Care in Dominican Republic
... back to post a moderate increase in 2023. Home care continues to experience high retail prices in 2023, especially for products that are dependent on imports to meet domestic demand, such as air fresheners, home ... Read More
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Home Care in Bolivia
... intermediation have increased, raising the expenses related to importing products and raw materials. These increased financial costs have been passed on to consumers, leading to inflation, which has particularly impacted laundry care products. The Bolivian ... Read More
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Home Care in Finland
... in consumer spending, particularly during the summer months when salaries received a generous boost. Despite this positive trend, the higher spending in summer and autumn has not entirely offset the negative impact of the first ... Read More
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Surface Care in the Netherlands
... product could do the bulk of the work, helping to slow the product area’s decline in terms of volume sales. Retailers offering broad private label portfolios, such as Albert Heijn, and Jumbo, for example, responded ... Read More
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Bleach in Greece
... its negative environmental image and the fact there are little to no developments within the category. Bleach also offers very low margins for manufacturers, making it an unappealing area for added-value product developments. Euromonitor International's ... Read More
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Surface Care in Bolivia
... limescale removers. Bathroom cleaners have benefited from greater consumer awareness as consumers, in particular middle-class Bolivians who tend to switch between bleach and powder detergents, have tried the products and appreciate their effectiveness. Price stability ... Read More
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Polishes in Israel
... to lead busy lifestyles, especially following the easing of pandemic-related restrictions, with a high number of working hours. Therefore, products not deemed necessary for basic cleanliness and hygiene in the home were left out of ... Read More
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Surface Care in Portugal
... uncertain economic environment. The private label segment was a notable beneficiary of this trend. The challenging economic scenario also weakened volume sales, as many consumers rationalised their spending and cut back on items that were ... Read More
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Polishes in Ireland
... period, with polishes suffering from being viewed as an outdated product. The strongest retail volume declines were noted in floor polish and metal polish, which were challenged by other cleaning products, such as multipurpose cleaners ... Read More
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Bleach in Ecuador
... expanded by over one-third in 2020 alone. With the pandemic losing its strength, the purchase of bleach has subsided. However, residual consumption of bleach remains notably higher than pre-pandemic levels. Consumers have incorporated enhanced cleaning ... Read More
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Dishwashing in Canada
... own meals, with rising prices leading to consumers' reducing their eating out. According to Euromonitor International's 2023 Voice of the Consumer: Lifestyles Survey, consumers in Canada continued to cook or bake most of their meals ... Read More
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