Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Bleach in China
... of the virus has diminished, demand for bleach has been declining. Consequently, both retail volume and current value sales of bleach decreased in 2023, and this downward trend continued in 2024. Euromonitor International's Bleach in ... Read More
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Bleach in Spain
... and value growth reaching double-digit levels. This spike was driven by a heightened focus on disinfection as households prioritised cleanliness to combat the virus. In subsequent years, as the disinfection frenzy waned, the demand for ... Read More
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Toilet Care in Spain
... year. Consumer demand and retailer focus have shifted significantly toward rim blocks, which achieved double-digit growth in both volume and current value terms. This surge has been accompanied by the declining availability of rim liquids, ... Read More
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Polishes in Spain
... stabilised unit prices and waning demand. Metal polishes emerged as the only segment to record growth due to the lack of effective substitutes for the products’ specific function. By contrast, furniture polish has suffered the ... Read More
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Bleach in France
... soap - have grown in popularity, posing strong competition to bleach. These products appeal to consumers who prioritise safety and natural formulations, further diminishing bleach’s role in the cleaning aisle. Euromonitor International's Bleach in France ... Read More
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Polishes in Italy
... is now over polishing is still considered a secondary chore compared to cleaning and hygiene and therefore with money being tight sales of polishes continued to decline in retail volume terms in 2024. Another challenge ... Read More
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Toilet Care in Bolivia
... brands dampened demand. A severe shortage of US dollars, owing to falling foreign reserves arising from declining gas production and mounting debt levels, led to price rises. A failed coup in June also heightened economic ... Read More
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Polishes in Bolivia
... falling foreign reserves arising from declining gas production and mounting debt levels, led to price rises. This mpacted metal and shoe polish in particular, as they are mainly imported, whereas there is significant offerings of ... Read More
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Toilet Care in Norway
... to increase the value for money proposition of their offerings. An example of this appeared in rim blocks with Domestos 3-in-1 Power Citrus which offers hygiene, limescale protection and freshness as key attributes. Also in ... Read More
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Surface Care in New Zealand
... domestic retail spending and an increased focused on household cleanliness and hygiene in the wake of the Coronavirus (COVID-19) pandemic. However, with many consumers facing cost-of-living pressures and household budgets under considerable strain due to ... Read More
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Surface Care in Chile
... products, previously considered a priority at the height of COVID-19, has dropped below pre-pandemic levels, in a continuation of a trend observed since 2022. Euromonitor International's Surface Care in Chile market report offers a comprehensive ... Read More
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Toilet Care in Algeria
... expensive and there are more affordable offerings in bleach and surface care. As such, this continued to dampen values sales in 2024. Toilet liquids/foams continued to account for most value sales, mainly due to its ... Read More
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Toilet Care in Switzerland
... a further retail volume fall than 1%. However, the negative performance can be attributed to the fact that several key players resorted to price promotions in an attempt to stimulate demand, which led to lower ... Read More
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Toilet Care in Ireland
... adjustments, rather than volume increases, as consumer demand remains steady but uninspired. Euromonitor International's Toilet Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Bleach in Hungary
... consumers have increasingly shifted towards products with fewer chemicals, driven by growing concerns about the environment and health. Moreover, bleach has seen minimal innovation and limited promotional efforts, with manufacturers opting to focus on more ... Read More
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Toilet Care in Israel
... had no discernible impact on the toilet care category, which remained steady in terms of pricing trends. Demand for toilet liquids/foam, the largest subcategory in toilet care, continued to drive overall growth, supported by its ... Read More
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Bleach in Peru
... in household penetration compared to 2023. In terms of pricing, there has been a downward shift due to two key factors: the rise of larger formats, such as 4kg and gallon containers, and price reductions ... Read More
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Surface Care in Romania
... a waterbed effect generated by price capping for food products. However, unit price growth was less dramatic in 2024. As surface care is becoming increasingly competitive (both in terms of companies present and the number ... Read More
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Home Care in Angola
... imported options. Informal markets dominate retail, offering lower prices, especially for low-income consumers. Although eco-friendly products have limited appeal, sustainability remains a growing concern. Increased reliance on locally s... Euromonitor International's Home Care in Angola ... Read More
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Home Care in Egypt
... $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bulk of this will be directed towards developing a new tourist destination, the funds invested helped to alleviate foreign currency shortages and stabilise ... Read More
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Home Care in Colombia
... to be challenged by tight budgets and a high cost of living, basic home care products like laundry care, bleach and surface care fared well although significant growth was not achieved. Private label also played ... Read More
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Home Care in Malaysia
... 2024, which, while lower than in 2022 and 2023, still presented challenges for low-income households. These consumers faced significant price pressures, especially from food costs, which grew at a faster rate than the overall Consumer ... Read More
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Home Care in Norway
... in home care. With many households still suffering cost-of-living pressures and disposable income levels failing to keep pace, consumers had to make cutbacks. Consumer confidence remained weak resulting in strong price sensitivity when buying home ... Read More
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Home Care in Romania
... care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the country exhibiting one of the highest rates of inflation in the EU. Despite improvements, consumers maintained a cautious approach ... Read More
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Home Care in France
... saw an unprecedented surge in demand for products during the pandemic as consumers prioritised cleanliness and hygiene in their living spaces. However, such heightened consumption patterns proved to be temporary, with demand returning to pre-pandemic ... Read More
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