Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Surface Care in Australia
... indicates that the price of Harpic rose by more than 26% between October 2023 and October 2024. In response to these rising costs, local consumers have increasingly gravitated toward multi-purpose and concentrated cleaning solutions. These ... Read More
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Bleach in the United Kingdom
... steep as it was in 2023. One of the reasons that demand for bleach continues to fall is because an increasing number of consumers are opting for multi-purpose cleaners, as opposed to using bleach. However, ... Read More
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Polishes in South Korea
... more casual lifestyles. The traditional culture of wearing formal attire and dress shoes to work has gradually been replaced by a preference for casual and comfortable clothing. As a result, fewer individuals rely on formal ... Read More
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Polishes in Malaysia
... category. Younger homeowners, for example, increasingly favour modern, low-maintenance furniture made of materials like metal or plastic, which require minimal care compared to traditional wood furniture. Additionally, as consumers return to their physical offices and ... Read More
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Surface Care in Malaysia
... for deep cleaning, contributing to this subdued performance. Additionally, demand for multipurpose cleaners is rising as local consumers increasingly prioritise value for money. Although inflation eased somewhat in 2024, food and grocery prices remain high, ... Read More
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Bleach in Saudi Arabia
... of factors, including its proven ability to sanitise effectively, its affordability and decades of consumer trust. These qualities ensure bleach remains a reliable and practical choice for households, maintaining consistent popularity year after year. Euromonitor ... Read More
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Toilet Care in the United Arab Emirates
... as antibacterial or long-lasting freshness), and more convenient packaging formats. Players have also been focusing on innovation such as refillable bottles and multifunctional products that address various consumer needs. Euromonitor International's Toilet Care in United ... Read More
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Bleach in the United Arab Emirates
... many in the local market. Euromonitor International's Bleach in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More
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Polishes in South Africa
... Demand for polishes has been lower, partly due to the difficult economic conditions, and partly due to changing urban culture. Although inflation levels started to decline in 2024, many South Africans still struggled with their ... Read More
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Bleach in South Africa
... made the product a staple in households. Although consumer spending is under pressure, home hygiene trends have persisted. The antibacterial properties of bleach have kept it in demand as a disinfectant and cleaning solution. These ... Read More
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Toilet Care in South Africa
... hygienic toilet. The amount of time people spend at home is higher than in the past due to the increase in working from home and hybrid working arrangements. This has led to increased awareness of ... Read More
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Home Care in Italy
... reduction in the the promotional activity across retailing served to push prices up during the final few years of the review period, although prices were more stable in 2024 than in the previous two years ... Read More
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Home Care in China
... the essential nature of home care products, and their significant role in consumers’ daily life. Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market ... Read More
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Surface Care in China
... to growth in 2024. For instance, standard floor cleaners, kitchen cleaners, and window/glass cleaners experienced declines in retail current value terms in 2023. As the stockpiled inventory was gradually used up, consumer demand for these ... Read More
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Home Care in Spain
... the inflation index. In some cases, aggressive promotional activities led to slight declines in unit prices. Performance across subcategories varied significantly, with home insecticides, toilet care, and surface care emerging as the stron... Euromonitor International's ... Read More
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Home Care in South Korea
... released by Statistics Korea, consumer prices rose by 2.3% in 2024 compared with the previous year. This marked the lowest increase in four years, nearing the government’s inflation stabilisation target of 2%. It is worth ... Read More
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Home Care in Saudi Arabia
... job security for Saudi citizens - coupled with rising female employment, has been contributing to higher disposable incomes and, in turn, greater household expenditure on home care products. Additionally, heightened awareness of health and hygiene, ... Read More
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Home Care in Australia
... across the sector and placing pressure on household budgets. In response, consumers increasingly turned to cost-effective options such as private label products and multi-purpose cleaners, seeking to maximise value without sacrificing functionality. Euromonitor International's Home ... Read More
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Home Care in South Africa
... by households. Even with harsh economic factors and low consumer spending, the need for home care products to clean and disinfect has increased. Euromonitor International's Home Care in South Africa market report offers a comprehensive ... Read More
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Home Care in Bolivia
... a severe shortage of US dollars owing to falling foreign reserves arising from declining gas production and mounting debt levels. A failed coup in June also heightened economic instability. This led to high inflation, with ... Read More
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Bleach in Chile
... difficult economic situations, local consumers tend to adjust their bleach usage, using less but with greater care. On the other hand, a further rise in the average unit price continued to drive up value sales ... Read More
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Surface Care in Algeria
... performed weakly in terms of volume growth. Consumers continued to be price sensitive, with consumers trading down or opting for multi-purpose cleaners (see below). Euromonitor International's Surface Care in Algeria market report offers a comprehensive ... Read More
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Bleach in Algeria
... its strong smell and harmful properties. Its affordability also continued to support volume sales. Euromonitor International's Bleach in Algeria market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Polishes in Algeria
... in Algerian’s increasingly overcrowded cities. Oher offerings such as metal and floor polish are much more niche and are only available through modern grocery retailers. Euromonitor International's Polishes in Algeria market report offers a comprehensive ... Read More
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Toilet Care in Argentina
... cutting back on products that were not perceived as strictly necessary. While toilet care products were more likely to remain in the shopping basket than some other home care goods, they still experienced a reduction ... Read More
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