Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Toilet Care in Romania
... power. Nevertheless, Romanian consumers remained cautious in their approach to spending and some consumers continued to show high levels of price sensitivity. On the other hand, premiumisation remains a growing trend in Romania, with numerous ... Read More
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Polishes in Romania
... towards the end of the review period. As a result, products perceived as non-essential, including polishes, were removed from shopping lists to the benefit of more versatile solutions, such as multi-purpose cleaners, which were seen ... Read More
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Home Care in the Netherlands
... eased leading to lower price increases across home care categories, although many Dutch consumers remain price sensitive. This has led to growth in private label offerings across multiple categories, including dishwashing and home insecticides, as ... Read More
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Home Care in Belgium
... with higher living costs, Belgian consumers reduced their purchases, opting to buy less detergent, dishwashing liquids, and surface cleaners. Another contributing factor is the increasing concentration of cleaning formulas, which require smaller amounts of product ... Read More
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Home Care in the Czech Republic
... subsided significantly, allowing real wages and purchasing power to grow once more. This, coupled with high accumulated savings, positions household consumption as a primary driver of GDP growth for 2024 and 2025. Additionally, exports are ... Read More
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Home Care in Switzerland
... costs, and supply chain disruptions, led prices to remain elevated. Furthermore, VAT increased in 2024, rising to 8.1% from 7.7% in the previous year. Euromonitor International's Home Care in Switzerland market report offers a comprehensive ... Read More
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Home Care in Ireland
... retail current value sales of home care, but this subsided in 2024. Moreover, the latter part of the review period saw daily life normalise as the threat posed by COVID-19 subsided, with some local consumers ... Read More
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Home Care in Indonesia
... this growth were increasing awareness of hygiene and cleanliness, urbanisation, and the country’s rising middle-class population. Local consumers are becoming more focused on maintaining clean and healthy environments at home - particularly after the pandemic ... Read More
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Home Care in Peru
... spending, with many opting to downgrade to more affordable brands. Additionally, several categories have witnessed the growing presence of private-label offerings. In response, most companies have reduced unit prices to stimulate purchases and maintain their ... Read More
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Home Care in Greece
... categories such as specialised laundry detergents and laundry aids companies started to drop their prices as part of efforts to drive volume growth. In general, prices remained higher versus 2022 but stabilised at lower levels ... Read More
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Home Care in Brazil
... the last few years, many Brazilian consumers were willing to trade down when it came to home care products, leading the industry to see stronger growth in retail volume terms than in current value terms ... Read More
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Toilet Care in Chile
... high promotional activity during the year by supermarkets and hypermarkets. Nevertheless, these promotions encouraged some purchases as consumers looked for attractive deals, resulting in a slowdown in retail volume decline compared to the previous year. ... Read More
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Polishes in Chile
... no longer viewed as essential, and the lack of innovation from manufacturers adversely affected demand during the review period. Many local consumers perceive polishes as outdated due to their specialised use cases. Euromonitor International's Polishes ... Read More
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Polishes in Argentina
... the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic ... Read More
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Surface Care in Argentina
... shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and ... Read More
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Toilet Care in Bulgaria
... distributors and retailers, driven by rising energy prices and higher wages. Performance varied across the category, with rim blocks and toilet liquids/foams leading growth. The success of rim blocks is attributed to their dual effect: ... Read More
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Surface Care in Egypt
... to boycott Western brands. Dettol holds a strong lead in home care disinfectants despite losing some ground in 2024. In general, Dettol’s built-in disinfection reputation ensures that its products hold an advantage over competitors, especially ... Read More
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Bleach in Egypt
... like cleaning bathrooms, removing mildew, and cleaning glass dishes. Average unit prices of bleach increased by 50% following the devaluation of the Egyptian pound by more than 50% to LE48 per US Dollar, translating into ... Read More
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Polishes in Egypt
... In place of floor polishes, consumers switched to using floor cleaners with polishing features to accommodate tighter budgets and due to convenience. Tiles are highly popular flooring options in Egyptian households. As tiles do not ... Read More
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Toilet Care in Egypt
... alternative solutions such as bleaches or multi-surface cleaners. Average prices of toilet liquid/foam products increased by another 43% in 2024, putting pressure on households to seek cheaper alternatives. Euromonitor International's Toilet Care in Egypt market ... Read More
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Polishes in Greece
... and changes in consumer behaviour that have been unfavourable to these categories. Modern housing in Greece favours tiles and/or laminated floors over wooden floors, with a steady flow of home refurbishments further reducing the number ... Read More
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Bleach in Greece
... in value terms. Bleach is classified as a basic category for most Greek households and hence consumers remain price sensitive and highly driven by promotions, which remains a key obstacle to growth in value terms. ... Read More
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Surface Care in Belgium
... to economic pressures. Additionally, consumers opted for concentrated products. The concentration of formulas reduces the volume of surface detergent required by consumers. Despite this ongoing decline in volume, retail value experienced growth, largely driven by ... Read More
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Polishes in the Czech Republic
... significantly. Modern consumers increasingly favour multi-purpose cleaning products, which offer greater convenience and versatility, over traditional polishes. This behavioural shift has resulted in declining sales volumes, though the average unit price of... Euromonitor International's Polishes ... Read More
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Surface Care in Australia
... indicates that the price of Harpic rose by more than 26% between October 2023 and October 2024. In response to these rising costs, local consumers have increasingly gravitated toward multi-purpose and concentrated cleaning solutions. These ... Read More
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