Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Home Care in South Africa
... by households. Even with harsh economic factors and low consumer spending, the need for home care products to clean and disinfect has increased. Euromonitor International's Home Care in South Africa market report offers a comprehensive ... Read More
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Home Care in Bolivia
... a severe shortage of US dollars owing to falling foreign reserves arising from declining gas production and mounting debt levels. A failed coup in June also heightened economic instability. This led to high inflation, with ... Read More
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Home Care in Spain
... the inflation index. In some cases, aggressive promotional activities led to slight declines in unit prices. Performance across subcategories varied significantly, with home insecticides, toilet care, and surface care emerging as the stron... Euromonitor International's ... Read More
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Home Care in Angola
... imported options. Informal markets dominate retail, offering lower prices, especially for low-income consumers. Although eco-friendly products have limited appeal, sustainability remains a growing concern. Increased reliance on locally s... Euromonitor International's Home Care in Angola ... Read More
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Home Care in Egypt
... $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bulk of this will be directed towards developing a new tourist destination, the funds invested helped to alleviate foreign currency shortages and stabilise ... Read More
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Home Care in Colombia
... to be challenged by tight budgets and a high cost of living, basic home care products like laundry care, bleach and surface care fared well although significant growth was not achieved. Private label also played ... Read More
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Home Care in Malaysia
... 2024, which, while lower than in 2022 and 2023, still presented challenges for low-income households. These consumers faced significant price pressures, especially from food costs, which grew at a faster rate than the overall Consumer ... Read More
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Home Care in Norway
... in home care. With many households still suffering cost-of-living pressures and disposable income levels failing to keep pace, consumers had to make cutbacks. Consumer confidence remained weak resulting in strong price sensitivity when buying home ... Read More
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Home Care in Romania
... care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the country exhibiting one of the highest rates of inflation in the EU. Despite improvements, consumers maintained a cautious approach ... Read More
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Toilet Care in Greece
... leading to a slowdown in the growth of the category in retail volume terms as the category reaches maturity. A decline in promotional activities also impacted sales with companies being forced to lower their prices, ... Read More
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Surface Care in the Netherlands
... driven by a desire to use less product while achieving better cleaning results, pushing demand for task-specific options over general-purpose cleaners. At the same time, consumers are becoming increasingly aware that multi-purpose cleaners, while convenient... ... Read More
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Bleach in the Netherlands
... using bleach, leading some to opt for eco-friendlier alternatives. The shift towards more sustainable cleaning products gained momentum in 2023 and has persisted in 2024. Although bleach remains effective, its harsh chemical profile and e... ... Read More
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Toilet Care in the Netherlands
... toilet liquids and rim blocks, leading to a decline in demand for these products. In response, brands have ramped up promotions, especially ‘buy one get one free’ on rim blocks and toilet liquids in major ... Read More
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Bleach in Australia
... lifestyles and heightened awareness around health and environmental concerns. Many health-conscious consumers are now avoiding products perceived as harmful to their bodies or the environment - such as bleach - and are opting instead for ... Read More
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Toilet Care in Australia
... sustained demand for solutions that are convenient, effective and affordable. In contrast to toilet liquids/foam, rim blocks and in-cistern devices declined in popularity. Euromonitor International's Toilet Care in Australia market report offers a comprehensive guide ... Read More
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Polishes in Australia
... 50% actively sought bargains and prioritised multi-functional products, with multi-purpose cleaners becoming a popular choice. Products in surface care like Reckitt Benckiser’s Pine ‘O’ Cleen, which combine cleaning and polishing capabilities, have... Euromonitor International's Polishes ... Read More
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Surface Care in Brazil
... While home care wipes and floor cleaning systems saw the strongest value growth rate, this was from a low base, and actual value growth was driven by home care disinfectants and multi-purpose cleaners, which were ... Read More
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Toilet Care in Brazil
... to see a deceleration of value growth in 2024, while accelerating its volume growth. With consumers focused on saving money to buy essential products in the basic basket, they started to experiment with new brands ... Read More
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Surface Care in the United Kingdom
... COVID-19 pandemic. However, growth rates have now normalised, with a steadier growth trajectory. Multi-purpose cleaners performed particularly well, as consumers often opt for these as opposed to task-specific surface care products. Standard floor cleaners and ... Read More
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Polishes in the United Kingdom
... was a universal decline across all product categories within polishes, with the biggest decline coming from metal polish, with the use of products which need metal polish being outdated. Furniture polish also struggled in 2024, ... Read More
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Toilet Care in Indonesia
... focus on hygiene and home cleanliness. This shift has fostered a heightened sense of responsibility among consumers, particularly when it comes to maintaining clean and pleasant-smelling bathrooms. Toilet care products are increasingly seen as indispensable, ... Read More
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Polishes in Indonesia
... these items - particularly as disposable, lower-maintenance furniture becomes more common in households. However, one segment that enjoyed more consistent demand in 2024 was shoe polish, which remains a key segment. Kiwi, from SC Johnson ... Read More
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Toilet Care in South Korea
... value sales. This robust performance was primarily fuelled by the rising popularity of disposable all-in-one products, which are designed for single-use convenience, and can be easily discarded in the toilet after use. These affordable and ... Read More
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Toilet Care in Malaysia
... During the pandemic, many Malaysians adopted rigorous cleaning practices, including disinfecting toilets with hot water, detergent, and diluted bleach to combat viruses and bacteria. While these habits have relaxed slightly post-pandemic, the toilet remains a... ... Read More
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Toilet Care in Saudi Arabia
... installed, these devices minimise the need for frequent product replacement and reduce the requirement for manual cleaning. Their appeal lies in ease of installation, user-friendliness, effective odour control, and the convenience of maintaining freshness... Euromonitor ... Read More
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