Household Cleaners Market Research Reports & Industry Analysis

The global antiseptic and disinfectant product market is expected to grow at a CAGR of 11.18% between 2013-2018.

Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.

MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.

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Household Cleaners Industry Research & Market Reports

  • Home Care in Dominican Republic

    ... in the first round and securing the re-election of President Luis Abinader for another four-year term. Euromonitor International's Home Care in Dominican Republic market report offers a comprehensive guide to the size and shape of ... Read More

  • Home Care in Azerbaijan

    ... down. Also, players supported volume sales by offering frequents promotion and discounts. Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national ... Read More

  • Home Care in Costa Rica

    ... demand for home care, with a modest acceleration in retail volume sales. However, the rate of growth in retail current value sales slowed significantly, due in large part to a slowdown in the rate of ... Read More

  • Home Care in Latvia

    ... some categories. The combination of low consumer confidence and high costs of living urged consumers to concentrate on essential and basic home care products, instead of higher priced and innovative lines. Laundry care and dishwashing ... Read More

  • Home Care in Slovakia

    ... inflation and price increases in home care in 2024, local consumers remained careful with their spending. Therefore, everyday use home care products were increasingly popular when made available via strong price promotions or offered in ... Read More

  • Home Care in Croatia

    ... due to falling inflation. With inflation easing, consumer purchasing power strengthened and households were able to spend more freely. On the supply side, the moderation in production costs was passed on to consumers through lower ... Read More

  • Surface Care in Poland

    ... unique fragrances, which enhance the cleaning experience and help to differentiate products in a competitive market. Euromonitor International's Surface Care in Poland market report offers a comprehensive guide to the size and shape of the ... Read More

  • Home Care in Mexico

    ... in its last edition of ENADID (National Survey of Demographic Dynamics), Mexico reported a total of 38.1 million homes in 2023, which was 10% more than in 2018, of which 93% owned a kitchen. Also, ... Read More

  • Polishes in China

    ... by the older generation. In contrast, younger families, due to their fast-paced lifestyles, prefer more convenient and efficient maintenance methods, and are less likely to use time-consuming and regularly required polishes. Euromonitor International's Polishes in ... Read More

  • Toilet Care in France

    ... in the liquids segment, where consumers prioritise reliability. Bleach remains the only feasible substitute, typically used in diluted forms. Euromonitor International's Toilet Care in France market report offers a comprehensive guide to the size and ... Read More

  • Toilet Care in Italy

    ... its Duck branded range of products. For example, the company introduced its Duck Fresh Discs and Duck Active Clean toilet care products which were made available in limited editions. Limited editions are seen as a ... Read More

  • Bleach in Italy

    ... other home care products containing bleach. The wording “with bleach” has increasingly been used on the labelling of surface care and other home care products since the pandemic, with these products appealing to consumers looking ... Read More

  • Surface Care in Italy

    ... to in the past. This is partly because many people have returned to the workplace and are spending more time away from home leading busier lifestyles. This has resulted in a situation where consumers have ... Read More

  • Surface Care in Switzerland

    ... gained traction, recording 3% retail volume growth in 2024. These products offer a quick and easy solution for cleaning various surfaces. Euromonitor International's Surface Care in Switzerland market report offers a comprehensive guide to the ... Read More

  • Surface Care in Ireland

    ... and this trend continued in 2024. Nonetheless, retail volume sales remained well above their pre-COVID-19 level during the latter year, supported in part by ongoing population growth. Euromonitor International's Surface Care in Ireland market report ... Read More

  • Bleach in Bolivia

    ... are opting for alternatives such as multi-purpose cleaners, which have less chemicals and are less abrasive than pure bleach. Euromonitor International's Bleach in Bolivia market report offers a comprehensive guide to the size and shape ... Read More

  • Polishes in Canada

    ... the smallest decline as Canadian consumers continued to maintain cleaning habits and furniture polish is used across a relatively broad range of occasions and is available at lower prices than other polishes. For example, Walmart ... Read More

  • Bleach in Canada

    ... the cumulative price increases weighed on inflation-weary consumers who looked for promotions and discounts. Immigration-driven population growth lent support to the category as newly arrived consumers purchased items for their new households, but this was ... Read More

  • Surface Care in Hungary

    ... and bathroom cleaners. Window/glass cleaners also recorded an increase in retail volume, thanks to wider product availability and the trend towards frequent window cleaning. However, there was also an increased preference for multi-purpose cleaners, which ... Read More

  • Polishes in Hungary

    ... volume sales in 2024, although there was a modest increase in value sales, largely driven by price increases. In addition to rising prices, manufacturers did not support these products, with a lack of promotional activity ... Read More

  • Bleach in Israel

    ... product offerings forces brands to compete primarily on price. As a result, despite the broader economic pressures of rising inflation within the local market, bleach has seen little to no price growth. The need for ... Read More

  • Bleach in Norway

    ... harmful chemicals, which includes bleach. Bleach received a boost during the pandemic thanks to its well-recognised and effective sanitising properties, but volume sales fell back into decline thereafter. Older consumers still tend to favou... Euromonitor ... Read More

  • Bleach in New Zealand

    ... purchases of other home care products. The cost-of-living pressures on consumers impacted nearly every facet of retailing, including home care, in New Zealand. High inflation from 2022 through to mid-2024 resulted in elevated interest rates ... Read More

  • Polishes in Peru

    ... households have become more cautious with their spending, prioritising essential items. An important trend is the growing popularity of multi-purpose cleaners, which have not only gained traction over more specialised cleaning products but have also ... Read More

  • Toilet Care in Peru

    ... the home, has served to hinder demand. Moreover, the challenging economic environment has slowed recovery across many categories, including toilet care, with such products seeing a reduction in consumer awareness. Euromonitor International's Toilet Care in ... Read More

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