Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Bleach in Latvia
... safer formulations. Consumers increasingly prioritise safety and environmental considerations when choosing cleaning products, leading to a shift away from traditional bleach in favour of safer and more eco-friendly alternatives. Moreover, the category... Euromonitor International's Bleach ... Read More
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Home Care in Ethiopia
... products have gained traction as affordable alternatives to premium brands. Consumers prefer multi-purpose and larger-sized products for cost efficiency, while liquid detergents continue to outpace bars. Security issues in Amhara and Oromia have hindered... Euromonitor ... Read More
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Home Care in Jordan
... for disinfectant products while also creating demand for products with antibacterial properties in areas such as air care. Sustainability is a growing concern but price remains the key influence on purchasing decisions, while multi-purpose products ... Read More
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Home Care in Côte d'Ivoire
... driven by favourable demographics, real estate expansion and the extension of distribution networks into rural areas. A growing middle- and high-income consumer base boosted demand, while lower-income buyers favoured traditional offers, counterfeit items or reduced ... Read More
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Home Care in Kuwait
... home care saw steady growth in 2024 backed by rising incomes, population growth, urbanisation and increasing investment in the market. A large number of new and innovative products have also entered the market adding further ... Read More
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Home Care in Estonia
... of the local economy, this price hike has impacted consumer confidence in the country. To encourage sales and maintain their positions, home care players have significantly increased promotions in the year, reaching levels seen in ... Read More
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Toilet Care in Portugal
... response to this, manufacturers continuously launch new fragrances and engage in strong promotional and discounting activity in order to compete effectively with private labels. This enabled toilet care to enjoy moderate current value growth in ... Read More
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Surface Care in Sweden
... through attribute bundling. By combining multiple benefits into a single product, companies aim to strengthen their value proposition in a competitive market. Euromonitor International's Surface Care in Sweden market report offers a comprehensive guide to ... Read More
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Bleach in Thailand
... affordability. This translated into a rise in demand for concentrated bleach formulae, which offer cost savings and efficacy. Some consumers also continued to purchase bleach due to its multipurpose nature, as it can be used ... Read More
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Home Care in Cambodia
... more focused on maintaining clean and sanitised living spaces, leading to an increased demand for essential items such as disinfectants, detergents, and various cleaning supplies to ensure safe and hygienic households. Euromonitor International's Home Care ... Read More
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Home Care in Slovakia
... inflation and price increases in home care in 2024, local consumers remained careful with their spending. Therefore, everyday use home care products were increasingly popular when made available via strong price promotions or offered in ... Read More
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Home Care in Dominican Republic
... in the first round and securing the re-election of President Luis Abinader for another four-year term. Euromonitor International's Home Care in Dominican Republic market report offers a comprehensive guide to the size and shape of ... Read More
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Home Care in Azerbaijan
... down. Also, players supported volume sales by offering frequents promotion and discounts. Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Bleach in Slovakia
... strong chemical composition and heavy environmental load. Consumers in Slovakia increasingly perceive bleach as old-fashioned and toxic, which results in low demand. In turn, players have shown little interest in investing in new product developments ... Read More
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Polishes in Slovakia
... essential products and they are prone to cut down on usage during times of economic pressure and high prices. Therefore, polishes struggled to attract new consumers while those who used them mostly did so occasionally, ... Read More
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Toilet Care in Ukraine
... Consumers are highly price-sensitive, frequently purchasing products on promotion and readily switching to more affordable alternatives. This behaviour fuels intense price competition, making it difficult for brands to establish long-term... Euromonitor International's Toilet Care in ... Read More
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Bleach in Turkey
... of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Bleach in Sweden
... has been compounded by a glaring absence of product development and innovation. In fact, there has been no discernible advancement or new product launches in 2024 or the latter years of the review period. Such ... Read More
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Polishes in Mexico
... Low unemployment, inflation, and exchange rates benefited consumer spending, whilst economic uncertainty prevented a stronger increase. Private label was able to see growth in polishes in 2024, targeting consumers who value both performance and price. ... Read More
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Toilet Care in Estonia
... in Estonia compared to neighbouring Baltic markets due to the VAT increase at the beginning of the year. Euromonitor International's Toilet Care in Estonia market report offers a comprehensive guide to the size and shape ... Read More
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Surface Care in Costa Rica
... Costa Rican colon (CRC). Although several surface care products are manufactured locally, many are made from imported raw materials. As a result, the revaluation of the exchange rate led to a decrease in production costs, ... Read More
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Polishes in Costa Rica
... current value sales slowed during the latter part of the review period, and this trend continued in 2024. Competing products, such as surface care, increasingly offer cleaning properties that are similar to polishes. Many local ... Read More
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Surface Care in Latvia
... used to help soothe the impact of price inflation. Private label strengthened its value share in 2024 highlighting the price sensitivity of shoppers in the surface care category. Domol from Drogas was one of the ... Read More
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Polishes in Latvia
... appreciating the multifunctional nature of the polish, which not only effectively eliminates dust but also contributes to the overall care and preservation of furniture. This extended care helps prolong the service life of furniture, thereby ... Read More
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Home Care in Uganda
... and urbanisation also spurred popularity. However, these products were expensive for many consumers, with distribution and demand focused on urban areas. Thus, many consumers still used traditional or home-made alternatives, rather than specialised home care ... Read More
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