Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Bleach in Costa Rica
... (CRC). Although many offerings in bleach are manufactured locally, most are made from imported raw materials. As a result, the revaluation of the exchange rate led to a decrease in production costs, which manufacturers passed ... Read More
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Toilet Care in Dominican Republic
... for this purpose as non-essential. Instead, they sought more affordable alternatives, such as multipurpose surface cleaners or, in some cases, powdered laundry detergent mixed with chlorine. Such purchasing behaviour was particularly noticeable within lower-income... Euromonitor ... Read More
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Polishes in Bosnia and Herzegovina
... in 2024, with shoe polish seeing a stand-out value growth performance of 8%. However, the product ranges within polishes saw very different performances, with shoe polish being the only product area to record positive retail ... Read More
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Bleach in Azerbaijan
... Bleach in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify ... Read More
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Home Care in Ghana
... they remain the most frequently purchased household items. However, rising costs have led consumers to switch between brands and seek more affordable alternatives while reducing non-essential purchases. Established brands such as Omo, Sunlight, Key Soap, ... Read More
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Home Care in Sweden
... growth was primarily driven by price increases, with the rate of these increases slowing as inflationary pressures eased. The deceleration in pricing was in line broader economic adjustments as Swedish households adapted to a more ... Read More
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Polishes in Portugal
... negatively impacted purchases of home care products considered non-essential. A lack of innovation and product diversification further hindered the category's performance. These factors lead to both volume and current value decline. Euromonitor International's Polishes in ... Read More
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Surface Care in Portugal
... volume discounts such as 2 or 3 items in a bundle pack in subcategories like standard floor cleaners and oven cleaners. Cif and Cillit Bang also offered cross-category discounts of the same brand in one ... Read More
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Toilet Care in Sweden
... feeling a growing sense of responsibility to make choices that contribute to environmental stewardship. As a result, sustainability has become a key factor influencing purchasing decisions – Swedish consumers are more likely to select products ... Read More
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Polishes in Sweden
... disrupted global supply chains and created material shortages, sourcing challenges, logistical bottlenecks and increased labour costs. However, these inflationary pressures have gradually eased, and by 2024, the rate of price growth moderated. Euromonitor International's Polishes ... Read More
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Polishes in Thailand
... strongest unit price rise within home care in 2024. Inflationary pressures continued to limit consumers’ disposable income in 2024, leading consumers to prioritise value and affordability. This translated into private label continuing to see a ... Read More
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Toilet Care in Mexico
... still find strong attributes such as practicality and savings in multi-purpose cleaners (surface care). Toilet care, which is dominated by SC Johnson & Son and Reckitt Benckiser, showed dynamism mainly in terms of line extensions. ... Read More
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Surface Care in Estonia
... their perceived value for money as well as their convenience. By opting for a single product, it can effectively replace several specialised cleaners, saving money. Though a much smaller product area, descales are also performing ... Read More
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Polishes in Estonia
... surface care products that offer similar cleaning properties and are also generally more affordable. With modern homes increasingly having chrome and metal surfaces, metal polish is recording the least decline in the year. Euromonitor International's ... Read More
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Toilet Care in Costa Rica
... as local consumers favoured more affordable alternatives, such as bleach and surface care products. The fact that toilet care products are mainly imported limits their affordability. Rim blocks continued to account for the bulk of ... Read More
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Polishes in Dominican Republic
... which typically come at lower retail prices - an important factor during times of economic hardship. Euromonitor International's Polishes in Dominican Republic market report offers a comprehensive guide to the size and shape of the ... Read More
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Surface Care in Dominican Republic
... that was further reinforced during the pandemic, solidifying surface cleaning as an essential part of daily routines. However, consumers have also become more mindful of cost-saving alternatives when purchasing cleaning products. As such, ret... Euromonitor ... Read More
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Bleach in Dominican Republic
... for many consumers. While antibacterial properties remain a priority when purchasing cleaning products, affordability and the ability to leave a pleasant fragrance have become equally important. As a result, bleach is facing increasing competition from ... Read More
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Surface Care in Croatia
... opting for single-use or disposable surface care products like Swiffer wipes. These products provide an effective and portable cleaning solution without requiring additional equipment or long-term storage, making them ideal for temporary stays. Bran... Euromonitor ... Read More
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Toilet Care in Croatia
... brands. Denkmit offers a wide range of toilet care solutions, from disinfectants to fresheners, which combine effective performance with attractive pricing. By focusing on eco-friendly ingredients and appealing packaging, Denkmit and similar pr... Euromonitor International's ... Read More
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Polishes in Croatia
... reflects heightened awareness of health and cleanliness, as consumers prioritise products that combine aesthetic enhancement with germ-fighting capabilities. Manufacturers now integrate antibacterial agents and hygiene-oriented formulations... Euromonitor International's Polishes in Croatia market report offers a ... Read More
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Bleach in Bosnia and Herzegovina
... its gradual decline in the market. As consumer preferences shift, bleach has steadily lost ground to alternative options, particularly within surface care, which are often seen as safer, more effective, and less harsh on both ... Read More
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Toilet Care in Bosnia and Herzegovina
... care categories, consumer interest remained high, driven by innovation and convenience. These factors helped the category offset the impact of a shrinking consumer base caused by negative demographic trends. Consequently, all product areas recorded a ... Read More
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Toilet Care in Azerbaijan
... sales. Rim liquids also accounted for significant value sales, with value sales for in-cistern devices continuing to be low. Euromonitor International's Toilet Care in Azerbaijan market report offers a comprehensive guide to the size and ... Read More
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Surface Care in Azerbaijan
... volume sales falling by a tenth. Products in this segment are considered expensive, with offering being mainly global brands, and this dampened volume sales. Euromonitor International's Surface Care in Azerbaijan market report offers a comprehensive ... Read More
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