Category: Household Products
Serbia and Montenegro Household Products
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Laundry Care in Serbia
... more than the recommended dose. Local brand Duel from Beohemija doo ramped up promotional efforts in 2024 alongside aggressive discounting. The strategy has pushed Duel into second position in terms of value share, pushing Silan ... Read More
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Bleach in Serbia
... home care products. Growing health and environmental cautiousness is discouraging the sales of bleach in Serbia, acting as a key barrier to development. As such, demand for bleach has been declining in favour of modern ... Read More
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Toilet Care in Serbia
... Beograd doo’s Domestos Foam upside down spray, aimed at making the cleaning process easier and quicker. Unique products like this give brands a strong competitive advantage and strengthen their bargaining power with retailers. The strong ... Read More
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Surface Care in Serbia
... cleaner. By adopting this strategy, households can limit expenditure on home care products. Within surface care, multi-purpose cleaners are preferred over room-specific products in Serbia. No other surface care category can come close to multi-purpose ... Read More
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Home Care in Serbia
... Price sensitivity encouraged households to purchase home care products on promotion, with manufacturers and retailers widely embracing this tactic. Average price promotions were less pronounced than in 2023, as players sought to protect margins. There ... Read More
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Air Care in Serbia
... these products, the messaging is focused on the connection with mood and wellbeing. Spray/aerosols are slowly being replaced by automatic air fresheners in Serbia although the higher price is a hindrance which prevents uptake among ... Read More
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Dishwashing in Serbia
... shift is especially visible among urban employed Serbians. Volume sales of hand dishwashing liquids are further challenged by maturity, as there is little opportunity for manufacturers and distributors to expand the consumer base for these ... Read More
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Polishes in Serbia
... for cheaper options, such as multi-purpose surface care and standard floor cleaners, instead of polish. Polishing furniture and floors is seen as an onerous task, and consumers are becoming interested in more convenient products categorised ... Read More
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Wipes in Serbia
... been rising due to the soaring costs of raw materials, logistics and operations. Consequently, consumers prefer to buy larger wipes that offer a lower unit cost per sheet. Although there are pressures on budgets, busier ... Read More
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