Category: Household Products
Serbia and Montenegro Household Products
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Wipes in Serbia
... been rising due to the soaring costs of raw materials, logistics and operations. Consequently, consumers prefer to buy larger wipes that offer a lower unit cost per sheet. Although there are pressures on budgets, busier ... Read More
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Home Care in Serbia
... struggled, recording a decline in most home care categories. Responding to the rising cost of living, consumers focused on necessary spending, reducing home care products viewed as unessential. Growing utility costs challenged manufacturers, with the ... Read More
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Toilet Care in Serbia
... in all areas while overall retail value grew. Many price-sensitive consumers switched to cheaper brands, leading to growth for private label offerings. In addition, private labels have become more widely available, with the number of ... Read More
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Laundry Care in Serbia
... begun to focus on essentials while consuming less and concentrating on necessities. In laundry care, this saw consumers trade down, not willing to pay more for added benefits or sustainable offerings. As such, while there ... Read More
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Dishwashing in Serbia
... decline for hand dishwashing liquids further challenged by maturity, as there was little opportunity for manufacturers and distributors to expand the consumer base for these products. Another factor that put pressure on hand dishwashing was ... Read More
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Air Care in Serbia
... deals and discounts to retain sales. Despite these challenges, all areas apart from car air fresheners registered positive retail volume growth in 2023. Electric air fresheners and other air care products recorded the strongest volume ... Read More
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Surface Care in Serbia
... to switch to cheaper brands or migrate to private label, driving growth for the private label landscape in 2023. Discounts were frequent, with consumers mainly purchasing any leading players on promotion, leading to a decline ... Read More
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Bleach in Serbia
... to abandon the category in favour of more sophisticated, gentler home care products. The category registered static volume growth at the peak of the COVID-19 pandemic in 2020, with the long-term decline changed as consumers ... Read More
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Polishes in Serbia
... consumers to forgo the purchases of non-essential products, with many reaching for cheaper options, such as multi-purpose surface care and standard floor cleaners, instead of polish. Furthermore, the return to pre-pandemic lifestyles among the population ... Read More
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