Category: Consumer Goods & Retailing
Serbia and Montenegro Consumer Goods & Retailing
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Laundry Care in Serbia
... more than the recommended dose. Local brand Duel from Beohemija doo ramped up promotional efforts in 2024 alongside aggressive discounting. The strategy has pushed Duel into second position in terms of value share, pushing Silan ... Read More
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Bleach in Serbia
... home care products. Growing health and environmental cautiousness is discouraging the sales of bleach in Serbia, acting as a key barrier to development. As such, demand for bleach has been declining in favour of modern ... Read More
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Toilet Care in Serbia
... Beograd doo’s Domestos Foam upside down spray, aimed at making the cleaning process easier and quicker. Unique products like this give brands a strong competitive advantage and strengthen their bargaining power with retailers. The strong ... Read More
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Surface Care in Serbia
... cleaner. By adopting this strategy, households can limit expenditure on home care products. Within surface care, multi-purpose cleaners are preferred over room-specific products in Serbia. No other surface care category can come close to multi-purpose ... Read More
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Home Care in Serbia
... Price sensitivity encouraged households to purchase home care products on promotion, with manufacturers and retailers widely embracing this tactic. Average price promotions were less pronounced than in 2023, as players sought to protect margins. There ... Read More
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Air Care in Serbia
... these products, the messaging is focused on the connection with mood and wellbeing. Spray/aerosols are slowly being replaced by automatic air fresheners in Serbia although the higher price is a hindrance which prevents uptake among ... Read More
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Dishwashing in Serbia
... shift is especially visible among urban employed Serbians. Volume sales of hand dishwashing liquids are further challenged by maturity, as there is little opportunity for manufacturers and distributors to expand the consumer base for these ... Read More
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Home Insecticides in Serbia
... offerings. This is an extremely seasonal category where most annual sales fall in the summer months. July and August generated the largest proportion of revenue, while January and February contributed the least to annual sales ... Read More
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Polishes in Serbia
... for cheaper options, such as multi-purpose surface care and standard floor cleaners, instead of polish. Polishing furniture and floors is seen as an onerous task, and consumers are becoming interested in more convenient products categorised ... Read More
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Serbia Cigarettes - Market Assessment and Forecasts to 2028
... CAGR of 1.5%. Per capita expenditure of cigarettes stood at $206.8 in 2023 in Serbia, which was higher than the global level ($110) but lower than the regional level ($282.8). Smoking prevalence in Serbia was ... Read More
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Antimicrobial Furniture Market in Serbia
... growth patterns, and forecasts spanning the years 2021 to 2029. Gain insights into a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Serbia: Tobacco Products Industry Overview 2020-2028
... 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Serbia Cigarettes
... dampened volume sales somewhat. However, smoking prevalence only declined very slightly and remained high, with nearly a third of people smoking. Euromonitor International's Cigarettes in Serbia report offers a comprehensive guide to the size and ... Read More
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Serbia Cigars, Cigarillos and Smoking Tobacco
... is that the price gap between cigarettes and cigars and cigarillos has narrowed, due to continued hefty tax hikes for cigarettes. This gives the impression to consumers that cigars and cigarillos are less expensive than ... Read More
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Serbia Tobacco
... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading ... Read More
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Serbia Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... cigarettes and associated products, regardless of their nicotine content. This category encompasses various electronic-type cigarettes, including disposable and refillable e-vapour devices, e-liquids, herbal smoking products and nicotine pouches. The new regulations prohibit the sale of ... Read More
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Serbia Men's Grooming
... Serbians to adopt grooming habits, marking a notable shift in attitudes towards self-care. Interestingly, the purchasing of men's grooming products is often carried out by women. Euromonitor International's Men's Grooming in Serbia report offers a ... Read More
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Serbia Beauty and Personal Care
... due to these price hikes, volume sales saw a slowdown or decline as income growth failed to keep pace with rising prices. Many consumers sought more affordable options, turning to private label products, or seeking ... Read More
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Serbia Fragrances
... Lilly commenced direct imports of fragrances from UAE brands. This influx of affordable fragrances expanded the presence of budget-friendly options in drugstores, thereby increasing accessibility to low-cost brands. Euromonitor International's Fragrances in Serbia report offers ... Read More
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Serbia Oral Care
... notable increase in value sales was primarily attributed to rising input costs. Factors such as increases in raw materials, packaging expenses, and shipment costs contributed to the overall rise in value sales for oral care ... Read More
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Serbia Bath and Shower
... where consumers encountered a plethora of alternative brands. Given the relatively lower importance attributed to this category, consumers exhibited a propensity to switch brands with ease, often prioritising price over quality considerations. Euromonitor International's Bath ... Read More
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Serbia Skin Care
... consistently innovate and enhance their product offerings, with serums remaining a highly popular choice among consumers. The rising awareness regarding skin care products and their ingredients is propelled by platforms like TikTok and Instagram, where ... Read More
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Serbia Premium Beauty and Personal Care
... a strategic price increase strategy adopted by key market players. Serbians maintained a steadfast preference for premium products, often reserved for special occasions, thereby bolstering sales. Euromonitor International's Premium Beauty and Personal Care in Serbia ... Read More
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Serbia Baby and Child-Specific Products
... the allure of cheaper alternatives, parents exhibited a distinct preference for products tailor-made for their little ones. Despite this loyalty, the growing demand for private label offerings is indicative of a nuanced consumer landscape shaped ... Read More
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Serbia Mass Beauty and Personal Care
... sensitivity among consumers, prompted a notable transition across categories. Notably, discerning consumers opted to migrate from the upper mass segment to its more affordable counterpart, and likewise, from the lower mass category towards private label ... Read More
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