Category: Major Appliances
Morocco Major Appliances
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Microwaves in Morocco
... can quickly heat up a plate of food after returning from work. The convenience and time-saving benefits of the microwave is highly appealing to working women who have limited time to prepare a traditional meal ... Read More
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Vacuum Cleaners in Morocco
... can typically hold more dust than sticks or uprights, making it less time consuming to clean them. Despite the positive performance, cylinder vacuum cleaners were still impacted by lower purchasing power as household budgets remained ... Read More
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Consumer Appliances in Morocco
... as consumers postponed or avoided appliance purchases. Smaller consumer appliances were hit hard by a 30% import tax, urging many consumers to focus on repairs and maintenance of existing goods. High energy costs also damaged ... Read More
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Refrigeration Appliances in Morocco
... built-in appliances. Although built-in appliances are considered very trendy and are highly sought after among middle- and upper-income groups, rising house prices led to a slowdown in the number of people moving house. The rising ... Read More
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Large Cooking Appliances in Morocco
... the running costs are lower due to gas subsidises provided by the government. Gas cannisters are very affordable in Morocco and easy to come by making gas ovens increasingly attractive to highly price sensitive consumers. ... Read More
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Home Laundry Appliances in Morocco
... item at home and continued to invest in washing machines as a result. However, other home laundry appliances, such as dryers, are not commonplace in Moroccan households, given the country’s hot climate. Consumers are generally ... Read More
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Dishwashers in Morocco
... mostly purchased by upper income consumers who are generally resistant to price hikes. Upper income consumers continued to purchase dishwashers to complement their kitchens and impress their friends and family. Dishwashers are often sold in ... Read More
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Appliances and Electronics Specialists in Morocco
... since 2020. This trend indicates a nuanced consumer behaviour, where preferences are directed towards smaller, more affordable appliances even in the face of economic challenges. Euromonitor International's Appliances and Electronics Specialists in Morocco report offers ... Read More
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Electronics and Appliance Specialist Retailers in Morocco
... a significant negative effect on the retail current value sales of electronics and appliance specialist retailers in 2020. Lockdown measures disrupted the operations of these stores for several months, while the economic shock of the ... Read More
Research Assistance
