Category: Functional Foods & Beverages
Europe Functional Foods & Beverages
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Better For You Beverages in Bulgaria
... retailers. Demand was mainly driven by strong new launch activities by brand owners such Coca-Cola HBC Bulgaria AD with its new improved taste Coca-Cola Zero Sugar and Cappy lemonade with reduced calories and sweeteners. Local ... Read More
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Fortified/Functional Beverages in Bulgaria
... to rising awareness and demand for FF bottled water. Indeed, these two brands won retail value share from the three leading FF bottled water brands, namely Oshee (Axxon Bulgaria OOD), Vitamin Well (Vip Drinks Ltd ... Read More
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Naturally Healthy Beverages in Poland
... carbonated natural mineral bottled water and NH carbonated spring bottled water, with these products offering the pleasant mouth feel of carbonated beverages but without the added sugar. Sales of NH superfruit juice will also see ... Read More
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Fortified/Functional Beverages in Poland
... being linked to preventing and treating a range of non-communicable diseases such as Alzheimer’s and cancer. This has been encouraging consumers to focus more on ensuring they and their family are receiving a sufficient intake ... Read More
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Fortified/Functional Beverages in Sweden
... the greatest category in hot drinks, consumers demand exotic flavour combinations or a rich and high-quality taste, rather than fortification Therefore, sales of FF hot drinks beverages are essentially limited to FF tea, though Zoégas ... Read More
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Fortified/Functional Packaged Food in Sweden
... this uncertain time), it is a category that faces numerous struggles, with many of the negative review trends persisting. On the upside, protein enriched products and products fortified with vitamins continue to drive sales of ... Read More
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Better For You Beverages in Sweden
... they do take place from time to time. For example, Zoégas introduced a new functional coffee series in early 2021 which, as well as including Zoégas Skånerost decaffeinated (to align with the desire for reduced ... Read More
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Organic Beverages in Ukraine
... weakened purchasing power due to the adverse economic impact of the COVID-19 pandemic have further exacerbated the already unfortunate situation with regards to organic beverages in the country. Most of the organic products available in ... Read More
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Better For You Beverages in Ukraine
... aware of the potentially serious long-term health impacts of excessive consumption of saturated fat and this has combined with the general interest in minimising fat intake as part of a healthy diet to create ideal ... Read More
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Fortified/Functional Packaged Food in Ukraine
... situation has sharpened the focus of many Ukrainian consumers on the role that a healthy diet and good nutrition play in supporting general health and boosting immune system function. This has supported rising demand for ... Read More
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Naturally Healthy Beverages in Sweden
... drinks and NH soft drinks. Despite NH hot drinks being the smallest category within NH beverages, it has been continually characterised by strong player competition as every tea brand is attempting to stand out with ... Read More
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Fortified/Functional Beverages in Ukraine
... variety of beneficial trace nutritional elements have proven popular among a consumer base that is increasingly interested in products that are able to help them avoid contracting a serious case of COVID-19. This applies especially ... Read More
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Naturally Healthy Beverages in Ukraine
... pandemic during 2020. Among the major factors presenting challenges to the category are the high prices charged for these products in comparison with other types of soft drinks, which means that demand is largely confined ... Read More
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Organic Beverages in Slovakia
... consumers became more price sensitive, as the pandemic lingered. All the same, this was seen as a lull, after the particularly strong performance in 2020, when consumers prioritised quality as a result of health concerns. ... Read More
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Better For You Beverages in Slovakia
... reduced sugar accounts for most value sales and it suffered a decline, as consumers shift to naturally sweetened beverages such as juice. In particular, consumers are looking to avoid artificial sweeteners. Reduced sugar drinks are ... Read More
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Health and Wellness in Slovakia
... in Slovakia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and ... Read More
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Fortified/Functional Packaged Food in Slovakia
... addition, price rises also dampened volume sales. Also, with consumers spending more on vitamins supplements in order to boost their immune systems during the pandemic, this also dampened volume sales of fortified/functional. However, in the ... Read More
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Naturally Healthy Beverages in Slovakia
... to protect against COVID-19 infection, and as a result, cut down on naturally healthy beverages. In addition, standard beverages are positioning themselves as naturally healthy. These beverages are simply free from preservatives and colourings and ... Read More
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Fortified/Functional Beverages in Slovakia
... boosting properties continued to be popular in 2021, as consumer looked to protect themselves from COVID-19 infection. An example of such a beverage is Maxx BCAA, which is fortified with amino acids to provide extra ... Read More
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Health and Wellness in Romania
... of health and wellness and an aim for protection against COVID-19 the good performance of HW packaged food types with specific claims. The COVID-19 pandemic has not had a negative impact on HW hot drinks, ... Read More
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Fortified/Functional Packaged Food in Italy
... allies for the health of the intestinal microbiota - where 70% of the immune system is located. Immune-boosting foods are nothing new, but a growing number of people started paying greater attention to their eating ... Read More
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Better For You Beverages in Portugal
... leading to many consumers searching for perceived healthier and more natural products, including beverages. In 2021, this is continuing to have a positive impact on demand for better for you beverages, as local consumers increasingly ... Read More
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Fortified/Functional Beverages in Portugal
... as vitamins, for instance. This trend continues to benefit fortified/functional beverages in 2021. While regular juice drinks (up to 24% juice) is registering flat growth, references claiming high content of vitamins within the fortified/functional space ... Read More
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Fortified/Functional Beverages in Hungary
... their overall health. This has been largely beneficial for FF beverages as many consumers have been turning to such beverages to get extra vitamins, minerals, and energy. FF bottled water for example is meant to ... Read More
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Health and Wellness in Hungary
... they tend to choose healthier products, with several benefits for the health condition of individuals. Immune system- strengthening products with high C and D vitamin content are a focus for consumers in 2020 and 2021, ... Read More
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