Category: Functional Foods & Beverages
Austria Functional Foods & Beverages
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Health and Wellness in Austria
... a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre. Euromonitor International's Health and Wellness in Austria report tracks the developments ... Read More
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Fortified/Functional Beverages in Austria
... health. Many started to follow more active lifestyles wherever possible, including during lockdowns, by participating in more outdoor activities or following home-based fitness regimes in addition to maintaining a healthier, more balanced diet. Beverages to ... Read More
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Better For You Beverages in Austria
... This positive performance, driven by BFY reduced sugar beverages, was again mainly linked to the pandemic and subsequent health concerns, as Austrians continued to search for products that they perceived would be beneficial to their ... Read More
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Naturally Healthy Beverages in Austria
... drinks. The largest share and selection of products can be found, unsurprisingly, in NH juice, (in particular NH superfruit nectars (25-99% juice) and NH 100% juice). Whilst holding much lower share overall, NH hot drinks ... Read More
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Fortified/Functional Packaged Food in Austria
... when it comes to food products. The most prominent area of fortified/functional packaged food is dairy, with demand supported by consumer interest in probiotic yoghurt. Within dairy, the trend towards products with added protein is ... Read More
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