Category: Functional Foods & Beverages
Bulgaria Functional Foods & Beverages
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Naturally Healthy Beverages in Bulgaria
... these beverages, as well as vitamins that naturally boost one’s general health and immune system. Higher priced NH tea brands such as Arizona (Nova Trade OOD) and Yogi Tea (Smart Organic AD) also registered healthy ... Read More
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Organic Beverages in Bulgaria
... and 2021 many consumers were more focused on basic food and beverage products, as they were more price sensitive and therefore optimising budgets and switching to cheaper alternatives where possible. Furthermore, many consumers visited grocery ... Read More
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Fortified/Functional Packaged Food in Bulgaria
... period in 2021. Nevertheless, retail value sales were mostly positive thanks to the rise in unit prices of nearly all packaged food. Furthermore, the importance of probiotics grew during the COVID-19 pandemic as it is ... Read More
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Better For You Beverages in Bulgaria
... retailers. Demand was mainly driven by strong new launch activities by brand owners such Coca-Cola HBC Bulgaria AD with its new improved taste Coca-Cola Zero Sugar and Cappy lemonade with reduced calories and sweeteners. Local ... Read More
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Fortified/Functional Beverages in Bulgaria
... to rising awareness and demand for FF bottled water. Indeed, these two brands won retail value share from the three leading FF bottled water brands, namely Oshee (Axxon Bulgaria OOD), Vitamin Well (Vip Drinks Ltd ... Read More
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