Category: Food
Kenya Food
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Processed Meat, Seafood and Alternatives To Meat in Kenya
... inflation. While the overall category is seeing an increase in current value sales and volume sales in 2023, volume sales are not as high as anticipated. This is attributed not only to inflationary pressures but ... Read More
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Staple Foods in Kenya
... essential grocery items while curtailing impulse buys and non-essential purchases. The country's prolonged drought has exacerbated this situation, contributing further to the escalating food prices. Bread, a fundamental staple, has experienced notable unit price increases, ... Read More
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Rice, Pasta and Noodles in Kenya
... category overall is witnessing double-digit current value growth. Rice, as the largest product by volume sales, is benefitting from the steep price increase in maize meal, a primary ingredient for ugali - a staple local ... Read More
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Processed Fruit and Vegetables in Kenya
... tomatoes, as shortages in fresh produce persist. Further, the global energy crisis triggered by the war in Ukraine is contributing to high inflation, which, alongside the drought in Kenya, is impacting food security and livelihoods. ... Read More
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Edible Oils in Kenya
... government's imposition of a 25% import tariff on edible oils. This policy move has had a cascading effect, forcing consumers to grapple with elevated prices. As a result, the year 2023 has seen a noticeable ... Read More
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Sauces, Dips and Condiments in Kenya
... price increases. One noteworthy brand in this segment is Knorr, which continues to enjoy popularity among consumers. However, Kenafric Industries' Oyo has been gaining momentum, primarily due to its competitive pricing. Oyo's affordability factor has ... Read More
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Cooking Ingredients and Meals in Kenya
... while cutting back on impulse or non-essential purchases. For example, the cost of edible oils remains high due to a substantial increase in 2022. Prices are unlikely to decrease, as the Kenyan government has imposed ... Read More
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Meals and Soups in Kenya
... the outbreak of COVID-19. However, there is an overall perception in the country that soup is to be eaten when one is sick and cannot consume solid foods. As such, the trend for soup consumption ... Read More
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Sweet Spreads in Kenya
... to imported products. These homegrown brands have forged strong connections with consumers, offering them not only a taste of local flavour also cost-effective choices, which are particularly appealing in a market where affordability is a ... Read More
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Other Dairy in Kenya
... increasing sales of cream, which continues to be the only product within other dairy that generates any significant sales. Euromonitor International's Other Dairy in Kenya report offers in-depth knowledge of the market at a national ... Read More
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Plant-Based Dairy in Kenya
... products in any meaningful way. One major barrier to success is that plant-based dairy products tend to have far higher unit prices than their bovine dairy product equivalents, which limits their appeal to affluent consumers. ... Read More
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Dairy Products and Alternatives in Kenya
... experienced high inflation caused by commodity price volatility and tightening global financing conditions that has put major pressure on the exchange rate and foreign exchange reserves. The government has been striking a balance through a ... Read More
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Yoghurt and Sour Milk Products in Kenya
... of 100ml are more popular in 2023, as it is less of a financial outlay. This is especially true through traditional channels. Value sales for sour milk products through official channels are still expected to ... Read More
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Cheese in Kenya
... to drought conditions, and local producers are forced to prioritise liquid milk instead of value-added products such as cheese. Euromonitor International's Cheese in Kenya report offers in-depth knowledge of the market at a national level, ... Read More
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Butter and Spreads in Kenya
... is expected to dampen volume sales. In addition, the Kenyan shilling is depreciating against the dollar and this is making imports more expensive. Cooking fat remains the largest product in terms of volume sales, as ... Read More
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Baby Food in Kenya
... Value sales for prepared baby food still remains negligible, as it is deemed too expensive for most consumers. Euromonitor International's Baby Food in Kenya report offers in-depth knowledge of the market at a national level, ... Read More
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Kenya Biscuits Market Research Report Forecast to 2030
... factors such as population growth, urbanization, changing consumer preferences, and increasing disposable income. The market is highly competitive, with numerous local and international players vying for a share of the market. The COVID-19 pandemic has ... Read More
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Chocolate Confectionery in Kenya
... sales of chocolate confectionery in Kenya, with the majority of such products sold through supermarkets in 2022, and this share is set to rise in 2023. The expansion of modern grocery retailers has therefore been ... Read More
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Gum in Kenya
... mainly consumed by children, and the latter by adults. Despite the rising population, more dynamic volume growth continues to be hampered by the large informal market, which remains a strong competitor for formal retailing when ... Read More
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Ice Cream in Kenya
... increasingly regarded as an occasional indulgence by local middle-class consumers. Meanwhile, current value sales are projected to see a dynamic increase due to rising prices. Impulse ice cream is set to perform better than take-home ... Read More
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Savoury Snacks in Kenya
... is being driven by the youth population, especially children. The full reopening of the country following the lockdown, and the resumption of the normal routines of children is set to boost demand for potato chips ... Read More
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Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya
... filled biscuits, chocolate coated biscuits, and wafers. Despite rising prices, retail volume sales are set to see growth in 2023, rising above the pre-pandemic level for the first time. Across the sweet biscuits category manufacturers ... Read More
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Snacks in Kenya
... as sales are largely impulse-driven, but is set to drive dynamic double-digit retail current value growth in 2023. Most snacks categories are set to see retail volume growth, with the exception of sugar confectionery. Strong ... Read More
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Sugar Confectionery in Kenya
... been rising. For instance, reduced local production of sugar cane, declining imports, and global shortages have been driving up the prices of sugar, making it more expensive to produce products such as sugar confectionery. Higher ... Read More
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Grocery Retailers in Kenya
... looked to expand as the country continued its recovery from the impact of the COVID-19 pandemic. For example, Quick Mart opened several new outlets in Kenya in 2022. In addition, Naivas also opened a few ... Read More
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