Category: Food
Kenya Food
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Kenya Butter and Spreads
... for cooking fats, but continue to fall strongly for butter. Kenyan consumers remain price-sensitive and tend to opt for cooking fats and margarine and spreads or alternatives instead. In addition, severe drought conditions have hampered ... Read More
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Kenya Dairy Products and Alternatives
... increase prices of final products to maintain profitability, which impacts negatively on consumers’ purchasing power. To mitigate this challenge, companies are adopting new technologies to reduce production costs, broaden revenue sources and improve resource utilisation. ... Read More
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Kenya Potato Processing Market
... of 2024 to 2034. Kenya Potato Processing Market, By Category (Inorganic and Organic), Product Type (Frozen, Ambient, and Dehydrated), Shape (Dices, Round, Tater Drums, Shreds, and Others), Packaging (Pouches, Cardboard Boxes, Cans and Others), By ... Read More
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Kenya Sweet Biscuits, Snack Bars and Fruit Snacks
... focus on health. Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to ... Read More
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Kenya Snacks
... prompting industry players to adjust their pricing strategies to ensure profitability. Consumers are demonstrating a growing health consciousness, actively seeking out options with lower sugar content. This shift in preferences has spurred demand for healthier... ... Read More
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Kenya Sugar Confectionery
... confectionery makes it accessible across various income levels, further contributing to growth. As a result, manufacturers are strategically expanding their product portfolios to cater to diverse consumer preferences and capitalise on this growing demand. Euromonitor ... Read More
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Kenya Gum
... its widespread availability in major retail channels across the country. The leading brand, Big Gum, has seen significant market share growth driven by demand from younger demographics, particularly Gen Z and millennials. Euromonitor International's Gum ... Read More
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Kenya Ice Cream
... purchasing behaviour, with consumers gravitating towards budget-friendly options and smaller pack sizes. Recognising this trend, manufacturers are adjusting their pricing strategies and introducing promotional campaigns to maintain affordability and retain market share. For instance, Alpha... ... Read More
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Kenya Savoury Snacks
... affordability. Kenyans are becoming increasingly price-conscious, opting for smaller pack sizes and budget-friendly brands. This shift in purchasing behaviour is prompting manufacturers to adapt their strategies. Smaller pack options from established brands like Tropical Heat ... Read More
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Kenya Chocolate Confectionery
... in stagnant sales volume growth within the category. Euromonitor International's Chocolate Confectionery in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to ... Read More
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Baked Goods in Kenya
... of the ongoing Ukraine-Russia war. Considering Russia and Ukraine's significant role as exporters of over a quarter of the world's wheat, the war has inevitably led to increased costs globally for baked goods. The war ... Read More
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Breakfast Cereals in Kenya
... to heightened inflation globally. This, coupled with a severe drought in Kenya, has impacted food security and livelihoods. Given that Russia and Ukraine are major exporters of wheat, the war has caused substantial cost increases ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Kenya
... inflation. While the overall category is seeing an increase in current value sales and volume sales in 2023, volume sales are not as high as anticipated. This is attributed not only to inflationary pressures but ... Read More
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Staple Foods in Kenya
... essential grocery items while curtailing impulse buys and non-essential purchases. The country's prolonged drought has exacerbated this situation, contributing further to the escalating food prices. Bread, a fundamental staple, has experienced notable unit price increases, ... Read More
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Rice, Pasta and Noodles in Kenya
... category overall is witnessing double-digit current value growth. Rice, as the largest product by volume sales, is benefitting from the steep price increase in maize meal, a primary ingredient for ugali - a staple local ... Read More
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Processed Fruit and Vegetables in Kenya
... tomatoes, as shortages in fresh produce persist. Further, the global energy crisis triggered by the war in Ukraine is contributing to high inflation, which, alongside the drought in Kenya, is impacting food security and livelihoods. ... Read More
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Other Dairy in Kenya
... increasing sales of cream, which continues to be the only product within other dairy that generates any significant sales. Euromonitor International's Other Dairy in Kenya report offers in-depth knowledge of the market at a national ... Read More
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Plant-Based Dairy in Kenya
... products in any meaningful way. One major barrier to success is that plant-based dairy products tend to have far higher unit prices than their bovine dairy product equivalents, which limits their appeal to affluent consumers. ... Read More
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Dairy Products and Alternatives in Kenya
... experienced high inflation caused by commodity price volatility and tightening global financing conditions that has put major pressure on the exchange rate and foreign exchange reserves. The government has been striking a balance through a ... Read More
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Yoghurt and Sour Milk Products in Kenya
... of 100ml are more popular in 2023, as it is less of a financial outlay. This is especially true through traditional channels. Value sales for sour milk products through official channels are still expected to ... Read More
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Cheese in Kenya
... to drought conditions, and local producers are forced to prioritise liquid milk instead of value-added products such as cheese. Euromonitor International's Cheese in Kenya report offers in-depth knowledge of the market at a national level, ... Read More
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Butter and Spreads in Kenya
... is expected to dampen volume sales. In addition, the Kenyan shilling is depreciating against the dollar and this is making imports more expensive. Cooking fat remains the largest product in terms of volume sales, as ... Read More
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Baby Food in Kenya
... Value sales for prepared baby food still remains negligible, as it is deemed too expensive for most consumers. Euromonitor International's Baby Food in Kenya report offers in-depth knowledge of the market at a national level, ... Read More
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Kenya Biscuits Market Research Report Forecast to 2030
... factors such as population growth, urbanization, changing consumer preferences, and increasing disposable income. The market is highly competitive, with numerous local and international players vying for a share of the market. The COVID-19 pandemic has ... Read More
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Chocolate Confectionery in Kenya
... sales of chocolate confectionery in Kenya, with the majority of such products sold through supermarkets in 2022, and this share is set to rise in 2023. The expansion of modern grocery retailers has therefore been ... Read More
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