Category: Food & Beverage
Nigeria Food & Beverage
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Baked Goods in Nigeria
... and significant increases in product prices, which have eroded consumer purchasing power. The primary cause has been the rising import costs of wheat, sugar, and other key ingredients, exacerbated by the depreciation of the Naira. ... Read More
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Rice, Pasta and Noodles in Nigeria
... High inflation and weakened disposable incomes have forced consumers to prioritise affordable and versatile staple foods, with pasta and noodles becoming particularly favoured for their cost-effectiveness and ease of preparation. While packaged rice has seen ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Nigeria
... eroded consumer purchasing power. These products are often perceived as luxury items in Nigeria, meaning consumers have adjusted their purchasing habits to prioritise essential goods. The sharp depreciation of the naira has led to steep ... Read More
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Processed Fruit and Vegetables in Nigeria
... being essential complements to popular dishes like jollof rice served during social events, have been deprioritised as consumers focus on more basic necessities. Rising prices, largely stemming from the reliance on imports, have further dampened ... Read More
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Sauces, Dips and Condiments in Nigeria
... positive volume growth, as many of its products are essential cooking ingredients. However, rising unit prices, following sharp increases in 2023, have forced consumers to adapt their purchasing habits. Price sensitivity remains relatively limited for ... Read More
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Staple Foods in Nigeria
... the industry, driving unit prices upwards and weakening consumer purchasing power. In response to these dynamics, industry players have adopted various strategies to mitigate the impact of these challenges. For instance, manufacturers have increasingly turned ... Read More
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Sweet Spreads in Nigeria
... them as non-essential compared to margarine, the dominant bread spread. Furthermore, the depreciation of the naira has significantly driven up unit prices, especially for imported brands, leading to a reduction in overall consumption. Euromonitor International's ... Read More
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Cooking Ingredients and Meals in Nigeria
... largely essential, many consumers have been compelled to reduce consumption or switch to more affordable alternatives. This shift in behaviour has created a dual dynamic: while some essential categories, such as tomato pastes and purées, ... Read More
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Edible Oils in Nigeria
... Inflation, which has continued from 2023, has contributed to substantial increases in the unit prices of edible oil brands. Nonetheless, the category has managed to achieve marginal volume growth in 2024, as consumers, constrained by ... Read More
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Meals and Soups in Nigeria
... by the majority of Nigerian consumers, and the weakened disposable income of middle- and lower-income groups has further reduced demand. This sensitivity to pricing has been exacerbated by steep increases in unit prices, discouraging purchases. ... Read More
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Breakfast Cereals in Nigeria
... cereals, coupled with the broader economic situation, has resulted in reduced consumption, while simultaneously driving strong growth in current value sales. Consumers have been highly price-sensitive, leading many to opt for cheaper alternatives, such as ... Read More
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Analysis by Region - Emerging Markets - Nigeria
... persistent hardship in the country's private sector, economic activity should benefit from improved demand in the final quarter of the year. We now expect the Nigerian economy to grow at a faster clip in 2024 ... Read More
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Nigeria Beer and Cider Market Insights 2024
... company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.Key insights and drivers behind the Beer and Cider market performance Scope Nigeria’s GDP recorded 2.7% annual growth in 2023, slowing down ... Read More
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Weight Management and Wellbeing in Nigeria
... pressures that have weakened consumer spending power. Rising unit prices, primarily driven by the depreciation of the local currency (and exacerbated by the fact that most weight management products are imported), have negatively affected demand. ... Read More
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Nigeria Cocoa Powder Market Overview, 2029
... benefits. As health-conscious consumers seek out cocoa for its antioxidants and potential cardiovascular advantages, demand surges. Cocoa powder's versatility across culinary, beverage, cosmetics, pharmaceutical, and industrial sectors fuels its market expansion. The shifting inclination of ... Read More
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Middle East and Africa Online Food Delivery Market, By Business Model (Order Focused, Logistics Based, Restaurant Specific); By Type (Restaurant-to-Consumer, Platform-to-Consumer); By Channel Type (Websites/Desktop, Mobile Applications); By Payment Method (Cash on Delivery, Online); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
... Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA), Trend Analysis, Competitive Landscape & Forecast, 2019–2030 Middle East and Africa Online Food Delivery Market Size to Surpass USD 52.4 Billion by ... Read More
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Nigeria Beverages Consumption Trends and Forecasts Tracker, Q2 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis. Scope Top line consumption volumes for Q2-2024 vs Q2-2023, moving annual totals (MAT), full year ... Read More
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Nigeria Butter and Spreads
... brands in this category have risen sharply, consumers, faced with diminished buying power, have significantly reduced their consumption. Despite this, margarine has maintained a relatively stable position, as many consumers consider it an essential product, ... Read More
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Nigeria Drinking Milk Products
... by the rise in import taxes, cost of raw materials, and the depreciation of the local currency, have significantly impacted consumer behaviour. Many consumers have responded to these price hikes by opting for cheaper substitutes, ... Read More
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Nigeria Dairy Products and Alternatives
... reduced and consumers prioritising the most affordable options, industry participants continue to focus on smaller pack sizes for their brands. However, as this strategy had already been extensively implemented over the review period, there is ... Read More
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Nigeria Baby Food
... within this category has reduced affordability, leading consumers to reduce consumption and seek alternatives where possible. For instance, consumers of dried baby food have turned to traditional cereals such as pap (cornmeal), whilst those who ... Read More
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Nigeria Other Dairy
... the increasing preference for coffee whiteners, marketed as dairy/non-dairy creamers. The economic challenges in Nigeria, particularly the depreciation of the local currency, resulted in high unit prices for various milk products, leading consumers to shift ... Read More
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Nigeria Plant-Based Dairy
... weakened consumer spending power and led to substantial unit price increases across brands in the category. As a niche market, plant-based dairy products are primarily consumed for their novelty and perceived nutritional benefits. However, the ... Read More
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Nigeria Cheese
... a substantial reduction in demand for cheese products. This decline is further exacerbated by the sharp increase in unit prices, which rose by over 35% in 2023 and more than 30% in 2024. Given the ... Read More
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Nigeria Yoghurt and Sour Milk Products
... low income, are highly price-sensitive and have reduced spending even on essential items, including dairy products. The high unit prices within this category have further deterred consumption. However, despite the challenging economic environment, yoghurt has ... Read More
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