Category: Food & Beverage
Nigeria Food & Beverage
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RTD Tea in Nigeria
... remains quite niche in Nigeria compared to other soft drinks products. Consumers perceive RTD tea as far less essential than carbonates and energy drinks. One of the core targets for brands is the working professional ... Read More
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Carbonates in Nigeria
... gradually alongside population growth. Carbonates have benefited from the growing preference of snacks as an alternative to main meals, due to the rising cost of food. Indeed, carbonates are a popular complement to bread, pastries ... Read More
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Concentrates in Nigeria
... key factor in soft drinks consumption with many consumers preferring to drink these beverages out of home or at social events. Children are key consumers of concentrated beverages but have a variety of convenient options ... Read More
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Energy Drinks in Nigeria
... supporting their hectic and busy lifestyles. At times these drinks are used during the day by professionals who need a lift during office hours or when sitting in traffic or even at home. The average ... Read More
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Soft Drinks in Nigeria
... bottled water, carbonates, and energy drinks, with current value sales further boosted by rising average prices. These categories have benefited from their essential nature, but particularly bottled water, which is the main source of clean ... Read More
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Sports Drinks in Nigeria
... gyms is not yet part of the mainstream culture in Nigeria, with gym memberships largely unaffordable for most Nigerians. Consumption of sports drinks remains limited to middle- and upper-income consumers, with energy drinks normally the ... Read More
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Juice in Nigeria
... fresh fruit and the preference for carbonates. The diversity of flavours, particularly exotic lines, has been a key driver of juice sales historically, but with carbonates increasingly providing similar flavours, juice is facing strong competition ... Read More
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Bottled Water in Nigeria
... unit prices having little effect on demand. Amid the challenging economic conditions in 2024, many consumers resorted to tap water sources, with some street retailers even selling so called ‘iced water’ which is home-made, chilled ... Read More
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Hot Drinks in Nigeria
... rising prices and further pressure on household budgets in Nigeria. Hot drinks are often consumed as a complement to meals in Nigeria or to energise the body and mind and support modern hectic lifestyles. Consumers ... Read More
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Other Hot Drinks in Nigeria
... flavoured powder drinks and malt-based hot drinks) has become a staple beverage in Nigeria, consumers switched to cheaper substitute drinks as the cost of living crisis intensified. Popular beverages such as black tea (mixed with ... Read More
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Coffee in Nigeria
... considered an essential product. The higher unit price of coffee relative to substitutes such as tea and other hot drinks, urged some consumers to drink tea instead. Unit prices increased significantly and reached up to ... Read More
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Tea in Nigeria
... the local currency impacted the availability of tea and resulted in supply shortages. Sharp unit price increases were seen across the tea category, but especially among specialised and herbal/traditional teas which were unaffordable for most ... Read More
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Baked Goods in Nigeria
... and significant increases in product prices, which have eroded consumer purchasing power. The primary cause has been the rising import costs of wheat, sugar, and other key ingredients, exacerbated by the depreciation of the Naira. ... Read More
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Rice, Pasta and Noodles in Nigeria
... High inflation and weakened disposable incomes have forced consumers to prioritise affordable and versatile staple foods, with pasta and noodles becoming particularly favoured for their cost-effectiveness and ease of preparation. While packaged rice has seen ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Nigeria
... eroded consumer purchasing power. These products are often perceived as luxury items in Nigeria, meaning consumers have adjusted their purchasing habits to prioritise essential goods. The sharp depreciation of the naira has led to steep ... Read More
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Processed Fruit and Vegetables in Nigeria
... being essential complements to popular dishes like jollof rice served during social events, have been deprioritised as consumers focus on more basic necessities. Rising prices, largely stemming from the reliance on imports, have further dampened ... Read More
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Sauces, Dips and Condiments in Nigeria
... positive volume growth, as many of its products are essential cooking ingredients. However, rising unit prices, following sharp increases in 2023, have forced consumers to adapt their purchasing habits. Price sensitivity remains relatively limited for ... Read More
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Staple Foods in Nigeria
... the industry, driving unit prices upwards and weakening consumer purchasing power. In response to these dynamics, industry players have adopted various strategies to mitigate the impact of these challenges. For instance, manufacturers have increasingly turned ... Read More
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Cooking Ingredients and Meals in Nigeria
... largely essential, many consumers have been compelled to reduce consumption or switch to more affordable alternatives. This shift in behaviour has created a dual dynamic: while some essential categories, such as tomato pastes and purées, ... Read More
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Edible Oils in Nigeria
... Inflation, which has continued from 2023, has contributed to substantial increases in the unit prices of edible oil brands. Nonetheless, the category has managed to achieve marginal volume growth in 2024, as consumers, constrained by ... Read More
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Meals and Soups in Nigeria
... by the majority of Nigerian consumers, and the weakened disposable income of middle- and lower-income groups has further reduced demand. This sensitivity to pricing has been exacerbated by steep increases in unit prices, discouraging purchases. ... Read More
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Breakfast Cereals in Nigeria
... cereals, coupled with the broader economic situation, has resulted in reduced consumption, while simultaneously driving strong growth in current value sales. Consumers have been highly price-sensitive, leading many to opt for cheaper alternatives, such as ... Read More
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Analysis by Region - Emerging Markets - Nigeria
... persistent hardship in the country's private sector, economic activity should benefit from improved demand in the final quarter of the year. We now expect the Nigerian economy to grow at a faster clip in 2024 ... Read More
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Sweet Spreads in Nigeria
... them as non-essential compared to margarine, the dominant bread spread. Furthermore, the depreciation of the naira has significantly driven up unit prices, especially for imported brands, leading to a reduction in overall consumption. Euromonitor International's ... Read More
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Nigeria Beverages Consumption Trends and Forecasts Tracker, Q3 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis. Scope Top line consumption volumes for Q3-2024 vs Q3-2023, moving annual totals (MAT), full year ... Read More
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