Category: Food
Nigeria Food
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Baked Goods in Nigeria
... and significant increases in product prices, which have eroded consumer purchasing power. The primary cause has been the rising import costs of wheat, sugar, and other key ingredients, exacerbated by the depreciation of the Naira. ... Read More
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Rice, Pasta and Noodles in Nigeria
... High inflation and weakened disposable incomes have forced consumers to prioritise affordable and versatile staple foods, with pasta and noodles becoming particularly favoured for their cost-effectiveness and ease of preparation. While packaged rice has seen ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Nigeria
... eroded consumer purchasing power. These products are often perceived as luxury items in Nigeria, meaning consumers have adjusted their purchasing habits to prioritise essential goods. The sharp depreciation of the naira has led to steep ... Read More
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Processed Fruit and Vegetables in Nigeria
... being essential complements to popular dishes like jollof rice served during social events, have been deprioritised as consumers focus on more basic necessities. Rising prices, largely stemming from the reliance on imports, have further dampened ... Read More
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Sauces, Dips and Condiments in Nigeria
... positive volume growth, as many of its products are essential cooking ingredients. However, rising unit prices, following sharp increases in 2023, have forced consumers to adapt their purchasing habits. Price sensitivity remains relatively limited for ... Read More
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Staple Foods in Nigeria
... the industry, driving unit prices upwards and weakening consumer purchasing power. In response to these dynamics, industry players have adopted various strategies to mitigate the impact of these challenges. For instance, manufacturers have increasingly turned ... Read More
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Sweet Spreads in Nigeria
... them as non-essential compared to margarine, the dominant bread spread. Furthermore, the depreciation of the naira has significantly driven up unit prices, especially for imported brands, leading to a reduction in overall consumption. Euromonitor International's ... Read More
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Cooking Ingredients and Meals in Nigeria
... largely essential, many consumers have been compelled to reduce consumption or switch to more affordable alternatives. This shift in behaviour has created a dual dynamic: while some essential categories, such as tomato pastes and purées, ... Read More
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Edible Oils in Nigeria
... Inflation, which has continued from 2023, has contributed to substantial increases in the unit prices of edible oil brands. Nonetheless, the category has managed to achieve marginal volume growth in 2024, as consumers, constrained by ... Read More
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Meals and Soups in Nigeria
... by the majority of Nigerian consumers, and the weakened disposable income of middle- and lower-income groups has further reduced demand. This sensitivity to pricing has been exacerbated by steep increases in unit prices, discouraging purchases. ... Read More
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Breakfast Cereals in Nigeria
... cereals, coupled with the broader economic situation, has resulted in reduced consumption, while simultaneously driving strong growth in current value sales. Consumers have been highly price-sensitive, leading many to opt for cheaper alternatives, such as ... Read More
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Weight Management and Wellbeing in Nigeria
... pressures that have weakened consumer spending power. Rising unit prices, primarily driven by the depreciation of the local currency (and exacerbated by the fact that most weight management products are imported), have negatively affected demand. ... Read More
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Nigeria Cocoa Powder Market Overview, 2029
... benefits. As health-conscious consumers seek out cocoa for its antioxidants and potential cardiovascular advantages, demand surges. Cocoa powder's versatility across culinary, beverage, cosmetics, pharmaceutical, and industrial sectors fuels its market expansion. The shifting inclination of ... Read More
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Nigeria Butter and Spreads
... brands in this category have risen sharply, consumers, faced with diminished buying power, have significantly reduced their consumption. Despite this, margarine has maintained a relatively stable position, as many consumers consider it an essential product, ... Read More
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Nigeria Dairy Products and Alternatives
... reduced and consumers prioritising the most affordable options, industry participants continue to focus on smaller pack sizes for their brands. However, as this strategy had already been extensively implemented over the review period, there is ... Read More
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Nigeria Baby Food
... within this category has reduced affordability, leading consumers to reduce consumption and seek alternatives where possible. For instance, consumers of dried baby food have turned to traditional cereals such as pap (cornmeal), whilst those who ... Read More
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Nigeria Other Dairy
... the increasing preference for coffee whiteners, marketed as dairy/non-dairy creamers. The economic challenges in Nigeria, particularly the depreciation of the local currency, resulted in high unit prices for various milk products, leading consumers to shift ... Read More
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Nigeria Plant-Based Dairy
... weakened consumer spending power and led to substantial unit price increases across brands in the category. As a niche market, plant-based dairy products are primarily consumed for their novelty and perceived nutritional benefits. However, the ... Read More
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Nigeria Cheese
... a substantial reduction in demand for cheese products. This decline is further exacerbated by the sharp increase in unit prices, which rose by over 35% in 2023 and more than 30% in 2024. Given the ... Read More
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Nigeria Yoghurt and Sour Milk Products
... low income, are highly price-sensitive and have reduced spending even on essential items, including dairy products. The high unit prices within this category have further deterred consumption. However, despite the challenging economic environment, yoghurt has ... Read More
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Nigeria Yogurt Drinks Market Report by Type (Regular, Fat-Free/Low-Fat, Flavored), Distribution Channel (Convenience Stores/Traditional Stores, Supermarkets and Hypermarkets, Online), Packaging Type (Plastic Bottles, Tetra Packs, Plastic Pouches), Pack Size (200 ml, 500 ml, 1 Litre, and Others), and Region 2024-2032
... and Others), and Region 2024-2032 The Nigeria yogurt drinks market size reached US$ 168.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 407.4 Billion by 2032, exhibiting a growth rate ... Read More
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Global Trend Study - Nigeria: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Nigeria Savoury Snacks
... leading to price hikes in in imported finished products and raw materials. As such, Nigerians are reducing their consumption of savour snacks and the category continues to fall in a pattern following on from 2023, ... Read More
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Nigeria Ice Cream
... consumers as prices rise. The decline in 2024 follows the decline in 2023, when similar economic conditions impacted on demand. Ice cream is generally a higher-priced snack in Nigeria, so lower consumer spending power has ... Read More
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Nigeria Sugar Confectionery
... power and are thus prioritising core and essential products when grocery shopping. With the local currency depreciating, unit prices have risen substantially in response to higher import and raw material costs. These conditions are also ... Read More
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