Category: Food & Beverage
Bulgaria Food & Beverage
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Staple Foods in Bulgaria
... are showing minimal or flat growth in terms volume. At the same time, product costs remain high despite inflation slowing down, thanks to continuous increases in labour salaries. Increased wages are, however, supporting consumption, with ... Read More
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Rice, Pasta and Noodles in Bulgaria
... significant type of pasta available, fresh pasta that can be cooked at home and readymade pasta delivered to homes are rising, as is pasta consumption through foodservice. Rice continues to be the most substantial segment, ... Read More
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Baked Goods in Bulgaria
... maturity and intensified threat from artisanal bread, which is benefitting from bakeries combining retail sales with foodservice. Per capita growth in bread generally is limited due to Bulgaria’s declining population, which is falling well ahead ... Read More
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Processed Fruit and Vegetables in Bulgaria
... faster than volume sales, driven by reduced local production of fruits and vegetables and resultant higher prices. This is benefitting importing shelf stable processed vegetables in particular, thanks to favourable prices. More broadly, the increased ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Bulgaria
... is in turn driven by perishable sausage products, which are still sold mostly in bulk by weight. Chilled process red meat is suffering from increasingly low-quality products sold through retail chains – a result of ... Read More
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Breakfast Cereals in Bulgaria
... on a par thanks to stabilising prices and subsiding inflation, along with greater penetration of low-cost private labels. Children's breakfast cereals is benefitting from high levels of media communication and increasingly healthy options providing easy ... Read More
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Food & Grocery Retailing in Bulgaria: Market Snapshot to 2028
... retailing. The report provides an opinion to help companies in the retail industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Scope Historic and forecast retail sales value for ... Read More
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RTD Tea in Bulgaria
... negligible at the end of the review period. Meanwhile, consumer price-sensitivity impacted RTD tea in Bulgaria towards the end of the review period. This category is popular, and it has a stable customer base, especially ... Read More
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Energy Drinks in Bulgaria
... drinks. Therefore, off- and on-trade volume growth rates were slower in 2024, compared with the previous three years of the review period. High product prices and a significant, if slower, rate of inflation, as well ... Read More
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Soft Drinks in Bulgaria
... of inflation and price rises slowed, unit prices increments remained significant amid higher costs of ingredients/raw materials and labour, as well as supply chain issues. While maintaining strong current value growth rates, this situation hampered ... Read More
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Juice in Bulgaria
... also affected by the ongoing recovery of foodservice as consumers more fully resumed pre-Coronavirus (COVID-19) lifestyles. By the end of the review period, foodservice volume sales are set to exceed the 2019 pre-pandemic level for ... Read More
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Bottled Water in Bulgaria
... volume and value growth at the end of the review period. The carbonated format has benefited from changing consumer perceptions, brand innovation, and effective marketing campaigns for local brands like Devin Air and international ones ... Read More
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Sports Drinks in Bulgaria
... remained negligible at the end of the review period. The demand for drinks containing vitamins and offering alternatives to carbonated options boosted the appeal of regular sports drinks in the off-trade channel. Health-conscious consumers looked ... Read More
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Carbonates in Bulgaria
... above the rate of inflation, which was lower than in 2022 and 2023, but remained significant. Consumers also continued to limit spending on carbonates at the end of the review period because of growing awareness ... Read More
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RTD Coffee in Bulgaria
... in on-trade terms at the end of the review period. Financial concerns prompted consumers to reduce their expenditure on or avoid non-essential items and seek alternatives to higher-priced offerings like RTD coffee. The continued expansion ... Read More
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Concentrates in Bulgaria
... packed with sweeteners and sugar and not very healthy. Concentrates continued to lose appeal, and being considered an old-fashioned category in a dynamically developing industry. Euromonitor International's Concentrates in Bulgaria report offers a comprehensive guide ... Read More
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Hot Drinks in Bulgaria
... of the review period, with tea the fastest-growing category. Thus, the strong off-trade current value performance was driven more by rising average unit prices across categories, mainly spurred by still significant inflation, soaring commodity prices ... Read More
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Tea in Bulgaria
... teas. Herbal teas, including varieties like chamomile and mint, are more popular than fruit teas. This has helped Bulgarian manufacturers Bioprograma and Bulgarian Tea Co to consolidate their leading positions in fruit/herbal tea and tea ... Read More
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Coffee in Bulgaria
... off-trade current unit prices across coffee categories, mainly due to soaring coffee commodity prices and rising production and supply costs. Off-trade current value growth outpaced the rate of inflation in 2024. Euromonitor International's Coffee in ... Read More
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Other Hot Drinks in Bulgaria
... period. However, the demand for chocolate-based flavoured powder drinks remained low, compared to coffee, and even tea. Off-trade volume growth also remained marginal in 2024. While consumption was stable, slower, but still significant inflation led ... Read More
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Sweet Spreads in Bulgaria
... Bulgaria over 2024, salaries continued to increase, and packaging and transportation costs remained high for manufacturers, thus putting upward pressure on price. The only category to witness sales decline was jams and preserves, mainly due ... Read More
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Edible Oils in Bulgaria
... droughts in major producing countries and subsequent reduction in olive oil supply. As a result, many brands like Olitalia, Cirio, and Borges almost disappeared from the market. Shortages were also evident in private label, which ... Read More
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Cooking Ingredients and Meals in Bulgaria
... 2024 as average unit prices remained high. Although the rate of inflation has decreased in Bulgaria, production costs remained high, and this kept price elevated. On the other hand, rising wages is supporting purchasing power ... Read More
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Sauces, Dips and Condiments in Bulgaria
... years. Current value sales were upbeat as prices remained at a high level following the period of high inflation when increased production costs and salaries drive up unit prices. Most of the volume sales decline ... Read More
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Meals and Soups in Bulgaria
... over the counter. Shelf-stable ready meals and dried and shelf-stable soups are suffering from growing concerns about processed foods, notably due to the wide number of ingredients used and the availability of artificial preservatives and ... Read More
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