Category: Feminine Hygiene
Europe Feminine Hygiene
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Sanitary Protection in Switzerland
... wipes. Moreover, major multinational companies used price reductions and promotional offers to generate more appeal for their products. Despite the significant increase in sales volume, overall value sales declined due to lower average unit prices. ... Read More
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Sanitary Protection in Portugal
... The more frequent replacement of both tampons and towels, increasing use of pantyliners and the purchasing of more quality products all contributed to growth in the year. Moreover, inflationary pressures boosted value sales of sanitary ... Read More
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Sanitary Protection in Sweden
... line with the trend seen across Europe and indeed many other regions. As profit margins were squeezed, manufacturers were forced to increase prices, although this has been unpopular with consumers with retail volume sales declining ... Read More
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Sanitary Protection in Serbia
... well as supply disruptions, negatively impacted growth. The heightened inflation led to increasing price sensitivity and a degree of trading down and diminishing brand loyalty. Players responded by offering generous discounts, such as multipack offerings. ... Read More
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Sanitary Protection in Lithuania
... females need sanitary protection throughout the year and this provides a steady rate of sales growth. However, current value growth has made strong gains on the back of recent price increases. Pantyliners registered the highest ... Read More
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Sanitary Protection in North Macedonia
... a double-digit increase in current value sales in 2022, constant value sales fell. All the same, there a slight increase in volume sales, despite a declining population. This was due to larger numbers of women ... Read More
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Sanitary Protection in Estonia
... energy crisis leading to soaring inflation and dampening volume sales. The led to a degree of trading down. Euromonitor International's Sanitary Protection in Estonia report offers a comprehensive guide to the size and shape of ... Read More
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Sanitary Protection in Slovenia
... rising fuel prices, as well as supply disruptions, negatively impacted growth. The high inflation led to increasing price sensitivity and a degree of trading down and diminishing brand loyalty. Players responded by offering generous discounts, ... Read More
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Sanitary Protection in France
... by the menstruating population. The main downtrend of the category is granted by the decline of the population aged between 14 and 54 years old, decreasing slightly the consumer base. We also observe that the ... Read More
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Sanitary Protection in Latvia
... retail prices as manufacturers were unable to absorb soaring costs. With women going out more post-pandemic, sanitary protection was also more frequently used, with many consumers opting for more discrete products. Tampons showed the strongest ... Read More
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Sanitary Protection in Greece
... to hikes. While this led to substantial retail value sales growth, consumer behaviour adapted. In response to the hikes, women started to look for better deals and discounts. As such, while consumers remained brand loyal, ... Read More
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Sanitary Protection in Hungary
... Hungarian consumers showed greater interest in products for everyday use, eco-friendly variants and more convenient and comfortable products, all of which thus rose in popularity. Standard towels with wings suffered from the fact that its ... Read More
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Sanitary Protection in Bosnia and Herzegovina
... retail volume sales into decline. Overall, sanitary protection is a mature category, which is under pressure from a declining population and a shrinking consumer base for sanitary protection products. Pantyliners registered the highest current value ... Read More
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Sanitary Protection in Belgium
... these consumers eventually move from sanitary protection to adult incontinence protection. Alternative contraceptive methods that suppress the menstrual cycle are also becoming more popular in Belgium. Therefore, the need for sanitary protection is decreasing, especially ... Read More
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Sanitary Protection in the Czech Republic
... protection products, especially higher-value products, in 2022, which led to current retail value sales increase. Meanwhile, standard towels faced strong competition from more sophisticated products and ecological variants, such as menstrual cups or pants. Slim/thin/ultra-thin ... Read More
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Sanitary Protection in Slovakia
... including lockdowns for much of 2021 and as such, women spent considerably more time at home than before the pandemic. This, combined with efforts to make savings, resulted in some consumers purchasing fewer sanitary protection ... Read More
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Sanitary Protection in Croatia
... in leisure activities and therefore looked for specific sanitary products for these purposes, such as pantyliners with strong absorption or comfortable slim towels for sports activities. Away-from-home products were positively impacted by the return of ... Read More
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Sanitary Protection in Bulgaria
... created by these inflated overheads were inevitably passed on to consumers by manufacturers and distributors already facing pressure on margins, with consumers paying considerably higher prices than what they had previously been accustomed to by ... Read More
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Sanitary Protection in Romania
... more demanding and more attentive to the quality of the products they purchase. This helped sanitary protection to register a positive performance in 2022. Euromonitor International's Sanitary Protection in Romania report offers a comprehensive guide ... Read More
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Sanitary Protection in Finland
... of the review period. Thus, investing in boosting retail value sales is seen as a way forward. Furthermore, the popularity of the IUD (Intrauterine device) contraceptive has decreased the need to use sanitary protection. In ... Read More
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Sanitary Protection in the Netherlands
... fewer products than needed in order to make their household budgets stretch further. Additionally, the switch to reusable products such as menstruation cups and pants had a negative effect on volume sales. Standard towels recorded ... Read More
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Sanitary Protection in Poland
... The considerable immigration from Ukraine following the Russian invasion, therefore, boosted volume sales in the category, as there was a significant rise in the number of female consumers in need of sanitary protection. Value sales ... Read More
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Sanitary Protection in Ireland
... the necessity status of these products, the continued expansion of the female population aged 12-54 ensured overall demand remained stable. Volume sales of product types that are mainly used outside the home – ie tampons, ... Read More
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Sanitary Protection in Denmark
... volume sales, growth was in decline, with volume decline driven by towels and tampons, whereas pantyliners continued to post retail volume growth, benefiting from also being used for light incontinence. Euromonitor International's Sanitary Protection in ... Read More
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Sanitary Protection in Spain
... disruptions to logistics following Russia's invasion of Ukraine, with this leading to a spike in the average unit price of sanitary protection. Although the increase in prices was seen across all product categories, slim/thin/ultra-thin towels ... Read More
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