Category: Feminine Hygiene
Europe Feminine Hygiene
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Menstrual Care in Austria
... led to an increase in unit prices. The cost of living crisis also had a negative impact on value sales, as cash-strapped consumers traded down to more affordable offerings. However, volumes grew at a faster ... Read More
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Menstrual Care in Germany
... throughout the year. Health and hygiene awareness has been growing steadily among local consumers, and supported increasing demand for menstrual care such as pantyliners. The latter is appreciated for its convenience and discreet nature, making ... Read More
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Rx/Reimbursement Adult Incontinence in the United Kingdom
... shifting towards retail adult incontinence as the availability and convenience of these products grows. In addition, some consumers are utilising other products for minor incontinence issues, such as menstrual care or reusable alternatives, which also ... Read More
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Menstrual Care in the United Kingdom
... high single digits was only marginally below the previous year. As inflation remained elevated, especially at the start of 2023, unit price increases as a result of higher production costs supported menstrual care’s dynamic value ... Read More
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Menstrual Care in Ukraine
... slightly in current value terms, this was primarily the result of rising prices, with sales dropping dramatically in constant value terms during the year. Indeed, consumers transitioned towards more affordable and cost-effective menstrual care products. ... Read More
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Menstrual Care in Slovenia
... due to geopolitical factors such as the conflict in Ukraine and subsequent fuel price hikes, contributed to heightened price sensitivity among consumers. This led to a degree of trading down as consumers sought more affordable ... Read More
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Menstrual Care in Portugal
... with consumers needing to replace the product more frequently, selecting higher quality goods. Positive results were driven by pantyliners and tampons, with long summers increasing the use of tampons, while many females chose to use ... Read More
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Menstrual Care in Serbia
... some consumers consider re-washable pads to be unhygienic. In 2023, sanitary towels were the most advertised menstrual care product, followed by pantyliners. Tampons take a small share of sales but are enjoying fast growth from ... Read More
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Menstrual Care in Sweden
... While inflation began to moderate slightly, it remained elevated, resulting in higher retail price points in 2023. Euromonitor International's Menstrual Care in Sweden report offers a comprehensive guide to the size and shape of the ... Read More
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Menstrual Care in Slovakia
... brands and switching to cheaper brands is largely avoided where possible. Instead, consumers looked for discounts or multipack offers of their chosen brand, with many stockpiling products to avail of the deals. Since the pandemic, ... Read More
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Menstrual Care in North Macedonia
... essential purchases of menstrual care due to pressure on disposable incomes. The higher price of menstrual care has been an issue for women, but especially those in lower income groups. Overall, retail price inflation led ... Read More
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Menstrual Care in Romania
... a more educated and informed consumer base, which is increasingly aware of the diverse range of product options available. Romanian consumers are becoming more discerning, prioritising products that offer both effectiveness and comfort while also ... Read More
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Retail Adult Incontinence in Spain
... This was in large part due to the essential nature of these products for individuals experiencing incontinence. Despite seeing their budgets restricted due to economic pressures, including elevated inflation, adult incontinence products remained indispensable and ... Read More
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Menstrual Care in Norway
... sourcing, rental overheads, and salary outlays. Consequently, consumers encountered higher price points across menstrual care products, leading to a scenario where value sales outpaced volume growth. While inflation moderated from the spikes observed in 2022, ... Read More
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Menstrual Care in Spain
... in 2023. However, despite these efforts, the category faced challenges due to elevated inflation and the increased costs of raw materials, resulting in a continued rise in unit prices. Despite the decline in demand and ... Read More
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Menstrual Care in Poland
... have expanded the consumer base. The considerable immigration from Ukraine following the Russian invasion has further boosted retail volume sales, with a rise in the number of female consumers in need of menstrual care. Euromonitor ... Read More
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Menstrual Care in Lithuania
... the year. This stability was particularly notable amidst the backdrop of price inflation, which saw retail volume sales slowing as inflation soared across the country. Despite these economic pressures, demand for menstrual care products remained ... Read More
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Menstrual Care in Latvia
... the previous year, reflects a notable shift towards tampons as the preferred menstrual care option. Latvian women, embracing sports, fitness routines, and outdoor activities, increasingly opt for tampons due to their unparalleled convenience and versatility. ... Read More
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Menstrual Care in Hungary
... deals and discounts on the landscape, checking the per-piece price of available products and choosing larger-sized ones that offered greater value for money. In addition to double-digit retail value growth, 2023 saw retail volume growth ... Read More
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Menstrual Care in Finland
... in towel sales impacted overall volumes, the product area demonstrated adaptability and endurance. The introduction of period cups and panties, albeit present, did not significantly disrupt market dynamics, contributing to the market's overall stability. Heightened ... Read More
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Menstrual Care in the Netherlands
... such activities have been in place for some time at the municipality level. At the end of the review period, a majority in the national parliament was in favour of extending these activities to the ... Read More
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Menstrual Care in Greece
... retail value growth. To continue attracting consumers, players focused on offering promotions and implementing regular discounts, leading retail volume sales to remain positive. As such, trading down to private labels was not heavily noted. Instead, ... Read More
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Menstrual Care in Italy
... and including sensitive subjects. For example, gender-based violence in Italy is progressively being detected by media and public authorities, thanks to the fact there is a rising awareness and tracking of specific which come under ... Read More
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Menstrual Care in Ireland
... stable. There has been fairly consistent demand across the categories within menstrual care in 2023, with only standard towels without wings registering a small decline in volume terms. Slim/thin/ultra-thin towels with wings performed particularly well ... Read More
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Menstrual Care in Estonia
... in the country. Slim/thin/ultra-thin towels with wings emerged as the frontrunners in 2023, experiencing the most rapid volume growth. Their popularity stems from innovative design features and the utilisation of materials prioritising utmost comfort during ... Read More
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