Category: Cosmetics & Personal Care
Romania Cosmetics & Personal Care
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Romania: Facial Skin Care Products Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the facial skin care products market in Romania and describes ... Read More
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Romania: Natural Skin Care Products Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the natural skin care products market in Romania and describes ... Read More
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Romania: Beauty Tech Products Market - Analysis, Size, Trends, Consumption, and Forecast
... of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the beauty tech products market in Romania and describes the main market participants, ... Read More
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Romania: Eye Cosmetics Market - Analysis, Size, Trends, Consumption, and Forecast
... it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the eye cosmetics market in Romania and describes the main market participants, growth and demand drivers, ... Read More
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Romania: Face Cosmetics Market - Analysis, Size, Trends, Consumption, and Forecast
... it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the face cosmetics market in Romania and describes the main market participants, growth and demand drivers, ... Read More
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Romania: Luxury Lips Cosmetics Market - Analysis, Size, Trends, Consumption, and Forecast
... of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the luxury lips cosmetics market in Romania and describes the main market participants, ... Read More
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Romania: Luxury Skin Care Products Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the luxury skin care products market in Romania and describes ... Read More
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Sunglasses in Romania
... who strongly consider their social image and reputation. These brands have gained substantial popularity among Romanians, who value the association with prestigious and well-known names in the eyewear industry. Euromonitor International's Sunglasses in Romania report ... Read More
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Eyewear in Romania
... combination of factors that have influenced the spending behaviour of Romanian consumers. Firstly, the persistently high inflation rates prevailing in the country have shaped buying habits, particularly for areas such as sunglasses. Secondly, an increase ... Read More
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Spectacles in Romania
... their spectacles, as, despite the economic landscape, they remain willing to invest a higher amount into spectacles to ensure the durability and quality of the product. This positive performance on the landscape is driven by ... Read More
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Sun Care in Romania
... the COVID-19 pandemic in 2020. However, it should be noted that volume sales have not yet returned to pre-pandemic levels as the adverse economic situation and high inflation has put pressure on consumer spending in ... Read More
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Premium Beauty and Personal Care in Romania
... fragrances. The products in these categories are increasingly seen as essential among a wider crossover section of the Romanian population and the rising popularity of premium brands in particular is tied to the loyalty consumers ... Read More
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Colour Cosmetics in Romania
... negative sales growth at the peak of the COVID-19 pandemic in 2020, the category rebounded strongly in 2021, with positive sales growth continuing into 2022 as category volume sales inched closer to 2019 levels. All ... Read More
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Skin Care in Romania
... the result of the increasing interest that Romanian consumers have in the regular use of skin care products to maintain a clear complexion, an interest that is especially common among women, although increasing numbers of ... Read More
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Beauty and Personal Care in Romania
... recorded at the peak of the COVID-19 pandemic in 2020. One of the most important factors underpinning this sales recovery is the removal and lifting of all COVID-19 control measures and social distancing restrictions, including ... Read More
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Fragrances in Romania
... when the impact of the COVID-19 pandemic put substantial pressure on demand for mass fragrances. One of the main reasons for the improved performance of the category in 2022 is the strong influence of direct ... Read More
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Baby and Child-Specific Products in Romania
... and personal care products that are designed specifically for the needs of their babies and children. However, growth rates were under pressure during the year and the category was unable to realise its full potential ... Read More
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Oral Care in Romania
... increased levels of price promotions as well as attractive pricing all-year-round, a move that has been taken by manufacturers in response to growing consumer interest in maintaining the highest standards of oral health and dental ... Read More
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Mass Beauty and Personal Care in Romania
... the impact of high inflation and flagging consumer demand on sales figures. Mass brands remain the default choice for the vast majority of consumers across all categories of beauty and personal care, with mass colour ... Read More
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Hair Care in Romania
... due to high inflation during the year. The most important influence on the category’s strong performance was the complete lifting of social distancing protocols and COVID-19 control measures, which meant that consumers were able to ... Read More
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Bath and Shower in Romania
... the onset of the COVID-19 pandemic and sales soared during 2020 as consumers looked to minimise the risk of coming to contact with the COVID-19 virus. However, with the threat of contagion having fallen substantially ... Read More
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Deodorants in Romania
... that came on household incomes during the year due to high inflation, with the adverse economic impact of the Ukraine conflict being felt acutely by many local consumers. In response, the category’s leading brands constantly ... Read More
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Depilatories in Romania
... category during the year is that the attention of many local people has turned away from retail sales of depilatories and towards alternative hair removal methods, including notably intense pulsed light (IPL) treatments, also known ... Read More
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Men's Grooming in Romania
... on demand for men’s shaving is the enduring popularity of beards, especially our men in their 30s and 40s. While the peak of the fashion for beards has undoubtedly already passed, there are still significant ... Read More
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Sanitary Protection in Romania
... more demanding and more attentive to the quality of the products they purchase. This helped sanitary protection to register a positive performance in 2022. Euromonitor International's Sanitary Protection in Romania report offers a comprehensive guide ... Read More
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