Category: Cosmetics & Personal Care
Romania Cosmetics & Personal Care
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Romania Spectacles
... demand continues to be depressed by high inflation, in that rising prices and the erosion of purchasing power are discouraging consumers from buying new spectacle lenses, frames and readymade reading glasses unless those they already ... Read More
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Romania Contact Lenses and Solutions
... in 2023. This is mainly explained by stubbornly high inflation, which continues to drive up unit prices, erode purchasing power and make consumers more cautious in their spending habits. Nonetheless, demand remains fairly resilient on ... Read More
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Romania Eyewear
... is mainly explained by stubbornly high inflation, which continues to drive up unit prices and erode confidence and purchasing power among consumers. These conditions have made many people inclined to rein in spending, including by ... Read More
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Romania Deodorants
... which led to contractions in various product categories within beauty and personal care. However, in 2023 volume sales still failed to recover to the 2019 (pre-pandemic) level – this is expected in 2025. While the ... Read More
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Romania Mass Beauty and Personal Care
... of consumers across all beauty and personal care categories. Several categories, including mass skin care, sun care, and colour cosmetics, experienced double-digit growth in current value terms in 2023. Colour cosmetics and skin care benefited ... Read More
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Romania Sun Care
... the reason for continued dynamism was that sales of sun care products were hit particularly hard during the first year of the COVID-19 pandemic in 2020. Indeed, despite seeing three years of strong growth over ... Read More
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Romania Bath and Shower
... after the boost to sales and stockpiling seen in 2020, in the first year of the COVID-19 pandemic. Romanians shopped more thoughtfully and more consciously in 2023 – they planned their spending in advance, looked ... Read More
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Romania Baby and Child-Specific Products
... rose. This category remains a priority for companies, given the increased attention paid by many parents to the quality and safety of products intended for use on their children. They are becoming more willing to ... Read More
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Romania Men's Grooming
... was a surge in the number of companies introducing products specifically tailored to men’s needs. As societal attitudes towards male grooming evolve, products designed specifically for men have been gaining popularity amongst some Romanian consumers, ... Read More
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Romania Beauty and Personal Care
... danger of war in Ukraine all led to changes in consumers’ priorities, making them more cautious in their volume purchases. However, in terms of the economic landscape, although Romania faced a high interest rate environment ... Read More
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Romania Premium Beauty and Personal Care
... years. This continued strong performance was tied to the loyalty consumers often feel towards their favourite premium brands, although growth was also driven by price increases. Fragrances and skin care remained the most significant categories ... Read More
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Romania Colour Cosmetics
... to the pre-pandemic level. All the main categories saw volume and value growth in 2023, except for nail products in volume terms; this can be attributed to the rising popularity of acrylic nails amongst younger ... Read More
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Romania Skin Care
... in the regular use of skin care products to maintain a clear complexion, an interest that is especially common amongst women, although increasing numbers of men are also becoming interested in maintaining a skin care ... Read More
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Romania Hair Care
... all categories, whilst a more mixed performance was seen in retail volume terms. A notable trend observed was increased consumer interest in hair treatments and masks (included under conditioners and treatments), with usage becoming more ... Read More
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Romania Fragrances
... fewer items being purchased per shopping trip. The positive performance of fragrances was therefore primarily driven by premium fragrances, which maintained double-digit current value growth and low volume growth in 2023. Conversely, mass fragrances recorded ... Read More
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Romania Depilatories
... a few well-established brands. Farmex, Gillette Venus, Bic, and Veet held the leading positions in 2023, and together accounted for more than 60% of value sales; a share higher than in the previous year. In ... Read More
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Romania Oral Care
... rises. Volume growth was observed for non-essential oral care products such as mouthwashes/dental rinses and tooth whiteners. Companies operating in oral care responded proactively to this trend by diversifying their product portfolios to better cater ... Read More
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Health and Beauty Specialists in Romania
... a strong sales position that continued to be in place across the review period. Chemists/pharmacies have benefited from consumers' ongoing and immediate need for medicine and drugs that are necessities, whether they are Rx or ... Read More
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Sunglasses in Romania
... who strongly consider their social image and reputation. These brands have gained substantial popularity among Romanians, who value the association with prestigious and well-known names in the eyewear industry. Euromonitor International's Sunglasses in Romania report ... Read More
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Eyewear in Romania
... combination of factors that have influenced the spending behaviour of Romanian consumers. Firstly, the persistently high inflation rates prevailing in the country have shaped buying habits, particularly for areas such as sunglasses. Secondly, an increase ... Read More
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Spectacles in Romania
... their spectacles, as, despite the economic landscape, they remain willing to invest a higher amount into spectacles to ensure the durability and quality of the product. This positive performance on the landscape is driven by ... Read More
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Sun Care in Romania
... the COVID-19 pandemic in 2020. However, it should be noted that volume sales have not yet returned to pre-pandemic levels as the adverse economic situation and high inflation has put pressure on consumer spending in ... Read More
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Premium Beauty and Personal Care in Romania
... fragrances. The products in these categories are increasingly seen as essential among a wider crossover section of the Romanian population and the rising popularity of premium brands in particular is tied to the loyalty consumers ... Read More
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Colour Cosmetics in Romania
... negative sales growth at the peak of the COVID-19 pandemic in 2020, the category rebounded strongly in 2021, with positive sales growth continuing into 2022 as category volume sales inched closer to 2019 levels. All ... Read More
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Skin Care in Romania
... the result of the increasing interest that Romanian consumers have in the regular use of skin care products to maintain a clear complexion, an interest that is especially common among women, although increasing numbers of ... Read More
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