Category: Cosmetics & Personal Care
Nigeria Cosmetics & Personal Care
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Nigeria Sun Care
... the review period. However, this performance was due to high inflation during the year, which exerted strong upward pressure on unit prices. Higher prices dampened demand and retail volume sales fell strongly, along with retail ... Read More
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Nigeria Men's Grooming
... sales and retail value (constant 2023 prices) sales dropped strongly across the board. The exception was the main category, men’s razors and blades, which saw a moderate decrease in retail volume sales and a small ... Read More
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Nigeria Beauty and Personal Care
... across categories as consumers struggled with heavy pressure on disposable incomes and purchasing power. Manufacturers were further affected by harsh rises in production costs. These issues were compounded by the strong depreciation of the local ... Read More
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Wipes in Nigeria
... local currency collaborated to severely undermine consumer spending power, forcing Nigerians to be even more frugal when shopping. High unit price increases for products within wipes also negatively impacted consumption, though led to increased current ... Read More
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Retail Adult Incontinence in Nigeria
... many Nigerians were unable to afford even necessary products. Euromonitor International's Retail Adult Incontinence in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Tissue and Hygiene in Nigeria
... The depreciation of the local currency and fall in disposable incomes due to high inflation led to slowed growth. This harsh economic climate meant that even products such as those within nappies/diapers/pants, menstrual care and ... Read More
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Nappies/Diapers/Pants in Nigeria
... the depreciation of the local currency dramatically weakened consumer spending power, and many Nigerians were unable to afford nappies/diapers/pants on a regular basis. The unit prices for products in the category also rose sharply, further ... Read More
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Menstrual Care in Nigeria
... as essential, many local consumers are unable to afford to buy them regularly, and penetration rates remain fairly low in the country. 2023’s complex economic climate further hindered growth as hikes in fuel prices and ... Read More
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Middle East and Africa Bath and Shower Products Market, By Product Type (Bath Soaps, Body Wash/Shower Gel, Bath Additives); By Form (Solid, Gels & Jellies, Liquid); By End User (Men, Women); By Distribution Channel (Hypermarkets/ Supermarkets, Convenience Stores, Online Stores); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
... Supermarkets, Convenience Stores, Online Stores); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA), Trend Analysis, Competitive Landscape & Forecast, 2019–2030 Middle East and Africa Bath and Shower Products Market ... Read More
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Health and Beauty Specialists in Nigeria
... growth of this channel. Pharmacies capitalised on this trend by diversifying their offerings to include groceries and other essentials. For example, H-Medix pharmacies and stores dominate the pharmacy landscape in the federal capital territory and ... Read More
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Depilatories in Nigeria
... slow compared to the more solid performance posted across the review period. As consumers' budgets were reduced, many focused on more essential products. However, in current terms, retail value sales grew well, largely driven by ... Read More
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Deodorants in Nigeria
... year. However, current retail value growth was strong, due to the steep rise in unit prices. Strong inflation in the economy reduced consumer spending power, whilst a reduction in employment also reduced the consumer base, ... Read More
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Baby and Child-Specific Products in Nigeria
... an indication of a positive performance. High inflation in the economy, largely driven by the depreciation of the local currency against the US dollar, led to higher production and import costs, leading manufacturers and importers ... Read More
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Fragrances in Nigeria
... review period, particularly in 2020 when a poor economy and COVID-19 restrictions led to a strong reduction in demand, most product areas saw mild retail volume growth in 2022. With social and work activities returning ... Read More
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Men's Grooming in Nigeria
... product areas saw a decline in retail volume terms. Poor economic conditions exacerbated by high inflation limited consumer spending power, forcing many consumers to focus on essentials. A reduction in formal employment also led to ... Read More
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Hair Care in Nigeria
... the wide availability of cheaper counterfeit brands, which have attracted consumers struggling with high inflationary conditions during 2022. The increasing usage of wigs and hair extensions has also been a major factor in reducing demand, ... Read More
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Sun Care in Nigeria
... decline in demand. Furthermore, since expatriates (foreigners working in Nigeria) are key consumers of sun care, a weak economy which reduced the presence of expatriates led to a decline in demand from this demographic. Euromonitor ... Read More
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Mass Beauty and Personal Care in Nigeria
... overall inflationary economic conditions. While this challenged retail volume growth for some products, many areas of mass beauty and personal care in Nigeria, such as skin care, bath and shower, and oral care are deemed ... Read More
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Premium Beauty and Personal Care in Nigeria
... to higher-income consumers being less impacted by economic conditions, with many being better able to afford premium products than lower-income consumers who had to reduce the usage of mass products. Premium beauty and personal care ... Read More
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Bath and Shower in Nigeria
... the local currency led to a strong rise in unit prices, consumers view many of the items on the landscape as being essential, leading to the positive bath and shower retail volume demand. The growing ... Read More
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Oral Care in Nigeria
... the category drove continued growth, even though inflationary conditions in 2022 were severe. A solid competitive environment, particularly in the significant and essential categories of toothpaste and toothbrushes, also helped drive growth, as consumers have ... Read More
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Beauty and Personal Care in Nigeria
... of the local currency against the US dollar, led to higher production and import costs. This saw manufacturers and importers raising unit prices, challenging consumer budgets. As such, the inflationary conditions significantly weakened consumer spending ... Read More
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Colour Cosmetics in Nigeria
... the high increases in unit prices, drove retail value growth. Nevertheless, key colour cosmetics products such as foundation/concealer, powder, and eye shadow saw moderate volume growth, driven by demand from the growing female population. In ... Read More
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Skin Care in Nigeria
... shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change. ... Read More
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Sanitary Protection in Nigeria
... inflation in the overall economy limited consumer spending power, unit prices for sanitary protection products increased, impacting affordability. On the other hand, this rise in average unit prices saw current value growth increase. Strong depreciation ... Read More
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