Category: Cosmetics & Personal Care
Nigeria Cosmetics & Personal Care
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Baby and Child-Specific Products in Nigeria
... an indication of a positive performance. High inflation in the economy, largely driven by the depreciation of the local currency against the US dollar, led to higher production and import costs, leading manufacturers and importers ... Read More
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Fragrances in Nigeria
... review period, particularly in 2020 when a poor economy and COVID-19 restrictions led to a strong reduction in demand, most product areas saw mild retail volume growth in 2022. With social and work activities returning ... Read More
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Men's Grooming in Nigeria
... product areas saw a decline in retail volume terms. Poor economic conditions exacerbated by high inflation limited consumer spending power, forcing many consumers to focus on essentials. A reduction in formal employment also led to ... Read More
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Hair Care in Nigeria
... the wide availability of cheaper counterfeit brands, which have attracted consumers struggling with high inflationary conditions during 2022. The increasing usage of wigs and hair extensions has also been a major factor in reducing demand, ... Read More
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Sun Care in Nigeria
... decline in demand. Furthermore, since expatriates (foreigners working in Nigeria) are key consumers of sun care, a weak economy which reduced the presence of expatriates led to a decline in demand from this demographic. Euromonitor ... Read More
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Mass Beauty and Personal Care in Nigeria
... overall inflationary economic conditions. While this challenged retail volume growth for some products, many areas of mass beauty and personal care in Nigeria, such as skin care, bath and shower, and oral care are deemed ... Read More
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Premium Beauty and Personal Care in Nigeria
... to higher-income consumers being less impacted by economic conditions, with many being better able to afford premium products than lower-income consumers who had to reduce the usage of mass products. Premium beauty and personal care ... Read More
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Bath and Shower in Nigeria
... the local currency led to a strong rise in unit prices, consumers view many of the items on the landscape as being essential, leading to the positive bath and shower retail volume demand. The growing ... Read More
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Oral Care in Nigeria
... the category drove continued growth, even though inflationary conditions in 2022 were severe. A solid competitive environment, particularly in the significant and essential categories of toothpaste and toothbrushes, also helped drive growth, as consumers have ... Read More
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Beauty and Personal Care in Nigeria
... of the local currency against the US dollar, led to higher production and import costs. This saw manufacturers and importers raising unit prices, challenging consumer budgets. As such, the inflationary conditions significantly weakened consumer spending ... Read More
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Colour Cosmetics in Nigeria
... the high increases in unit prices, drove retail value growth. Nevertheless, key colour cosmetics products such as foundation/concealer, powder, and eye shadow saw moderate volume growth, driven by demand from the growing female population. In ... Read More
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Skin Care in Nigeria
... shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change. ... Read More
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Sanitary Protection in Nigeria
... inflation in the overall economy limited consumer spending power, unit prices for sanitary protection products increased, impacting affordability. On the other hand, this rise in average unit prices saw current value growth increase. Strong depreciation ... Read More
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Health and Beauty Specialist Retailers in Nigeria
... consumers sought to boost their immune systems. However, these products remain unaffordable to the majority of local consumers. The wide availability of counterfeit products is also a major issue, which led The National Agency for ... Read More
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