Category: Cosmetics & Personal Care
Kenya Cosmetics & Personal Care
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Sun Care in Kenya
... Indeed, some consumers do not perceive sun care as essential – despite the growing awareness of health and grooming related matters among Kenyan consumers. Euromonitor International's Sun Care in Kenya report offers a comprehensive guide ... Read More
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Men's Grooming in Kenya
... rising awareness of the importance of personal care and hygiene. As such, this is supporting men’s grooming overall, which also gives a boost the beauty and personal care industry in the country as the consumer ... Read More
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Premium Beauty and Personal Care in Kenya
... great potential. For example, there is an increased awareness among consumers regarding the need for skin care – both in women and men. This trend was enhanced at the onset of the COVID-19 pandemic, whereby ... Read More
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Fragrances in Kenya
... Kenyans, as the fragrance industry flourishes in the nation, particularly in Nairobi's Central Business District, where a number of beauty salons are situated. Euromonitor International's Fragrances in Kenya report offers a comprehensive guide to the ... Read More
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Skin Care in Kenya
... is well-known for its colour cosmetics overall, along with its iconic bold lipsticks. The brand, which is owned by Estée Lauder Cos Inc (GBO), has debuted a new “high-performance” skin care range called “hyper-real”, which ... Read More
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Baby and Child-Specific Products in Kenya
... used for babies and children as well as other family members, therefore being more economical purchases – as opposed to specific products for babies and children per se. Euromonitor International's Baby and Child-specific Products in ... Read More
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Deodorants in Kenya
... the greatest attention to their personal care and grooming routines. The positive category performance is also supported by numerous advertising and promotional campaigns from major players, such as seen with leading brand Nivea Deodorant (Beiersdorf ... Read More
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Oral Care in Kenya
... Indeed, brands are going an extra mile to partner with organisations in a bid to create product awareness which, in turn, will translate into sales. In oral care, leading brand Colgate (Colgate-Palmolive (East Africa) Ltd) ... Read More
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Beauty and Personal Care in Kenya
... Kenya, propelled by the country's expanding young, fashion-conscious population, rising standards of living, and urbanisation. Due to generations of devoted consumers who have become overly dependent on beauty products, along with the move to internet ... Read More
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Mass Beauty and Personal Care in Kenya
... is also a continuation of trends seen during the era of the pandemic as consumers traded down and avoided non-essential spending. Within this environment, companies are adapting to the trend by focusing on mass products ... Read More
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Bath and Shower in Kenya
... hydroquinone, mercury, and its compounds. Exposure to high levels of these elements over long periods of time can lead to serious health problems, such as kidney damage and digestive illnesses, thus the recent cull of ... Read More
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Hair Care in Kenya
... cutting their relaxed hair. Euromonitor International's Hair Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, ... Read More
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Sanitary Protection in Kenya
... and online marketing to educate consumers. Meanwhile, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact. Mixed bundles of sanitary towels together with panty ... Read More
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Health and Beauty Specialist Retailers in Kenya
... The imposition of restrictions on movement during the early stages of the pandemic led some local consumers to stockpile nutritional supplements, which led to temporary shortages. Moreover, the pandemic made consumers more concerned with maintaining ... Read More
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