Category: Cosmetics
Kenya Cosmetics
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Kenya Beauty and Personal Care
... beauty and personal care treatments and items online – for example Uncover Co., and Bandari Beauty, among others. Euromonitor International's Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and ... Read More
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Kenya Colour Cosmetics
... pandemic. Though growth for the e-commerce channel in colour cosmetics dropped over 2021 and 2022 as consumers returned to store-based outlets, in 2023 it picked up pace considerably to rise in double-digits. Euromonitor International's Colour ... Read More
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Kenya Premium Beauty and Personal Care
... encouraging a shift away from premium-positioned products in most beauty and personal care categories as their steep prices made them inaccessible to many. Heightened demand for good-quality products that are affordable and align with consumers’ ... Read More
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Kenya Mass Beauty and Personal Care
... 2022 and 2023, with budget-conscious consumers seeking out cost-friendly options. Local players in particular – such as Nice & Lovely (L’Oréal), for example – have been striving to meet this demand. Euromonitor International's Mass Beauty ... Read More
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Colour Cosmetics in Kenya
... care cosmetics completely, while others opted for smudge-proof variants. Now, after the reopening of society, lip care overall is on its way to recovery. While sales are still somewhat sluggish in volume terms, growth is ... Read More
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Premium Beauty and Personal Care in Kenya
... great potential. For example, there is an increased awareness among consumers regarding the need for skin care – both in women and men. This trend was enhanced at the onset of the COVID-19 pandemic, whereby ... Read More
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Beauty and Personal Care in Kenya
... Kenya, propelled by the country's expanding young, fashion-conscious population, rising standards of living, and urbanisation. Due to generations of devoted consumers who have become overly dependent on beauty products, along with the move to internet ... Read More
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Mass Beauty and Personal Care in Kenya
... is also a continuation of trends seen during the era of the pandemic as consumers traded down and avoided non-essential spending. Within this environment, companies are adapting to the trend by focusing on mass products ... Read More
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Health and Beauty Specialist Retailers in Kenya
... The imposition of restrictions on movement during the early stages of the pandemic led some local consumers to stockpile nutritional supplements, which led to temporary shortages. Moreover, the pandemic made consumers more concerned with maintaining ... Read More
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